AND RULES AND THE SELECTION AND PROMOTION OF EMPLOYEES BASED ON QUALIFICATIONS AND NOT PERSONAL RELATIONSHIPS OR PERSONALITIES ALTHOUGH WEBER RECOGNIZED THE BUREAUCRACY WAS A THREAT TO INDIVIDUAL FREEDOMS HE STILL SAW IT AS THE MOST EFFICIENT AND RATIONAL WAY OF ESTABLISHING ORGANIZATIONS TODAY THE BUREAUCRACY MANAGEMENT APPROACH IS OFTEN PERCEIVED AS IMPERSONAL AND OVERWHELMED BY RED TAPE BUT IT PLAYED A KEY ROLE IN UNIVERSALIZING THE ESTABLISHMENT OF STANDARDS AND PROCEDURES WHICH ARE AT THE CORE OF MOST MODERN ORGANIZATIONS