 He died in November 1917 from wounds received in action at Gezer during the Sinai and Palestine Campaign while leading his squadron of the 1/1st Royal Buckinghamshire Yeomanry against Turkish positions on the Abu Shusheh ridge during the Third Battle of Gaza.When news of the death of Primrose reached the UK, Prime Minister David Lloyd George paid tribute in the House of Commons on 19 November 1917, alongside his report of the death of Lieutenant General Sir Frederick Stanley Maude