 However, as with the first merger attempt in 2002, Fjord failed in its bid—this time the offer was rejected by the Government.Fredriksen's efforts to effect change finally bore fruit in March 2006, as Geveran Trading succeeded in purchasing Marine Harvest from its joint owners for €881 million, before immediately turning ownership over to Pan Fish.Geveran also sold its stake in Fjord Seafood to Pan Fish at the same time.