 The creation of a series of animated features based on classic children's stories was conceived by Jack Thinnes, Media Director at Sive Advertising in Cincinnati, Ohio.The series was created for a Sive client, toy manufacturer Kenner Products, and each program was fully sponsored by Kenner on CBS Television Network on Sunday, late afternoon or early evening, during the prime toy selling season before Christmas.In 1983, the show was billed as "Kenner Family Classics".