 The cover star was Koko the Pup who would later team up with Big Eggo in the Magic-Beano Books between 1943 and 1950 in the story named Eggo and Koko.A first issue of "The Magic comic" was sold on eBay in February 2006 for £1,250 to a collector, and it was one of only 6 copies known to exist.A 'Very Fine' copy was also sold in 1997 for £2,975.