 He then set up a series of public charities named "Power to Go", aimed to encourage people to simply go outside and walk, in an effort to improve their health and spirit.The events were held on separate occasions in Qinghai and Tibet.In 2012, he published and co-authored the book "Heading East, in the Direction of Peace" (往西，宁静的方向), the first in a series of five books promoting the charity program.