 After Simon had married into the owner family of "Warenhaus Ury Gebrüder" in Leipzig, the two brothers enlarged the business to a chain by establishing a second department store in Zwickau.In 1930, the company (named "I. Schocken Sons" since 1907) had become the fourth largest department store company in Germany with 20 stores.After the death of Simon Schocken in a car crash in 1929, his brother was sole owner.