 One is the organization's goals (or Ends), and three are about the means the board and CEO employ to attain those ends.It is a common misunderstanding that in Policy Governance the board's job is to decide the goals and the chief executive officer's job to determine the means to achieve the board's ends.Both board and CEO decide goals (Ends) and means, but the board's written policies explicitly state where the CEO's room for interpretation of the boards' Ends statements begins.