 As promotional campaigns and tie-ins for the film were already in progress, it would have been difficult to cleanly postpone its release; marketing efforts for "Trolls World Tour" were being backed by a strategy of corporate synergy across NBCUniversal properties.The film itself had already been moved up to an Easter weekend release, replacing the James Bond film "No Time to Die" (which was deferred to November due to the pandemic) on Universal's schedule.