 Major cinema chains often refuse to carry films that do not adhere to an industry-standard exclusivity window, which can reduce a film's ability to reach a wider audience; "IndieWire" acknowledged that a peak of 500 U.S. cinemas reached by Martin Scorsese's Netflix-distributed "The Irishman" (relying on independent and art house cinemas) was "close to the maximum number" it could be screened at without involvement from major chains.In 2018, the Cannes Film Festival instituted a rule requiring all films screened to have a scheduled theatrical release in the country.Under French law at the time, theatrically-released films were prohibited from being distributed on subscription video on demand services until three years after their original release.