 The sales engineer may conduct training sessions or demonstrations to accomplish this.The task of seeking out industries, firms, or business models that do not yet use a certain product (for example, a CAx system or a CRM system) and causing them to adopt a new approach using that product is what puts the "applications" in "applications engineering" or "application development" (not to be confused with another common sense of that term, which refers to software development and programming).The task is to seek out and develop new applications for the product, in order to increase sales.