 Upon arrival in San Francisco Kelley and other veterans of the gang renamed themselves The Family Dog, and began producing rock music dances.In 1966, when Chet Helms assumed leadership of the group and began promoting the dances at the Avalon Ballroom, Mouse and Kelley began working together to produce posters for the events.Later the pair also produced posters for promoter Bill Graham and for other events in the psychedelic community.