 On April 28, NBCUniversal CEO Jeff Shell reported to "The Wall Street Journal" that the film had reached around 5 million rentals and nearly $100 million in revenue, and stated that the company planned to release films "on both formats" as soon as cinemas reopen.Advocates of simultaneous releases argue that they promote consumer choice, by allowing viewers to choose how and when they want to watch a film, especially if they do not have access to a cinema.Netflix stated its model "[provides] access for people who can't always afford, or live in towns without, theaters.