 Other locations would later be in Pittsford, New York, Greece, New York in Long Ridge Mall and Northgate Plaza, Irondequoit, New York in Irondequoit mall, Henrietta, New York in The Marketplace Mall, Geneva, New York in Town and Country Plaza, and Victor, New York in Eastview Mall.The Northgate store made McCurdy's the first Rochester department store to open in the suburbs when it opened in 1953.McCurdy's was a medium to high priced establishment, in direct competition with Sibley, Lindsay and Curr (later just Sibley's).