 In 2005, Disney CEO Bob Iger suggested that simultaneous releases of films at theaters and on DVD could help to counter piracy, going as far as suggesting that DVDs could be sold directly at the theater (providing an additional source of revenue to their owners).In the late-1980's, the average length of time between theatrical and home video releases was usually six months, but some blockbuster films enjoyed windows of nine to twelve months.By 2012, the average window before a home release was 112 days, which decreased to 85 by 2017.