 A simultaneous release only requires a single marketing campaign, which can be beneficial for studios with lower budgets.The 2020 onset of the COVID-19 pandemic in North America has led to closures of cinemas due to guidance against large public gatherings, and legal restrictions such as stay-at-home orders.On March 16, DreamWorks Animation announced that its film "Trolls World Tour" would be given a simultaneous release as a digital rental on April 10, as part of a larger announcement that parent company Universal Pictures would also offer early rentals for several recent films still in theaters (including "Emma", "The Hunt", and "The Invisible Man").