 During football games, the Mountaineer mascot will fire his musket upon the team's entrance prior to kickoff, at the conclusion of each quarter and following every score.Introduced by head coach Rich Rodriguez during the 2007 season, the "Gold Rush" is an ongoing tradition with WVU fans at Mountaineer Field.Partially inspired by the Penn State "whiteout" tradition, as well as the "black-out" effect created by Louisville Cardinals fans dressed in black during their game against WVU in 2006, Rodriguez encouraged Mountaineer fans to dress entirely in gold for the rematch between WVU and Louisville in 2007.