 WHLD, back under the control of its owner (at the time Citadel Broadcasting Corporation) then switched to an automated adult standards format, becoming the first adult standards station in the market since WECK dropped the format in 2006.On August 11, 2010 WHLD began branding itself "Swing 1270" featuring vocalists associated with the adult standards format.Harv Moore, a well-known local radio personality, was added as the first jock in April 2011.