 In the early 1970s, Moto Morini launched their first 72° V-twin engined motorcycles, designed by Franco Lambertini, and created by Franco and Gino Marchesini.The 350 Sport and Strada models displaced 344 cc and were complemented in 1977 by 500 cc Sport and Strada models.Equipment on the models was of high-spec and when released the Morini 3½ was around the same price as a Honda CB750.