 Following the loss of the factory at Lahore in the wake of partition, when the Company decided to construct a new factory at Kurla on the outskirts of Bombay in early 1948, Shah started work as Assistant Manager in charge of construction.Thereafter, he worked as Business Manager in charge of Sales and Accounts for four years and became Chief Executive of the company in 1956.As Chief Executive, he took a series of pioneering decisions that put the Company in the vanguard of technological advance.