 In addition to the NHL franchise, the facility has hosted the annual Missouri Valley Conference Men's Basketball Tournament since 1995, commonly referred to as "Arch Madness", with the winner receiving an automatic berth to the NCAA Tournament.The University of Illinois and University of Missouri play their annual men's basketball rivalry game at Enterprise Center each season, typically on the Saturday before Christmas.Enterprise Center also hosts a variety of non-sporting events each year, including concerts, ice shows, family events, professional wrestling, and other events.