 On 27 August 2010, Varney joined newly promoted Premier League club Blackpool on a season-long loan with a view to a permanent deal in the region of £500,000.The following day he scored on his debut in "the Seasiders"' first Premier League match at Bloomfield Road, a 2–2 draw with Fulham.He scored his second league goal on 3 October 2010 as Blackpool defeated Liverpool 2–1 at Anfield with Varney's first half goal proving to be the winner, In a performance which saw him named in the week seven 2010–11 Premier League Team of the Week, alongside teammate Charlie Adam.