 But there were no successors and we had already taken venture capital in, so once you've done that you're one step closer to selling the business anyway"".21 Invest ultimately reported a substantial return on their investment, having focused on Karrimor's existing retail stores (initially branded 'Karrimor' and from 1999 Mountain Warehouse) and international sales, before selling Karrimor's core business onward in 1999 to South African leisure group Cullinan Holdings; 21 Invest also exited Mountain Warehouse three years later in 2002.Within a day of the 1999 sale completing, new owners Cullinan 'stunned' the company by announcing plans for cessation of existing manufacturing (immediate ending eighty jobs, or a quarter of the workforce) and the intention to change Karrimor to a sales, marketing and distribution business.