 The magazine primarily focussed on baseball cards, but also included coverage of many other baseball-related collectibles, including autographs, press pins, postcards, stamps, uniforms and other pieces of game-used equipment, and books and other publications.As its name implies, the paper placed an emphasis on news, offering extensive coverage of newly released cards and memorabilia, as well as reporting on developments within the hobby itself.It also featured more nostalgic pieces, including articles on older memorabilia as well as interviews with baseball players of the past.