 The neighborhood was platted in 1907, the year of the first Portland Rose Festival.Trolley service from Downtown Portland was inaugurated that year by the Portland Railway, Light & Power Co., and discontinued November 30, 1936.In addition to its eponymous park (acquired 1920), other parks in the neighborhood include Normandale Park (1940), Frazer Park (1950, on the site of a former juvenile detention center), and the western part of Rose City Golf Course (1920), whose clubhouse was listed on the National Register of Historic Places in 2012.