 The aim of a conceptual model is to express the meaning of terms and concepts used by domain experts to discuss the problem, and to find the correct relationships between different concepts.The conceptual model attempts to clarify the meaning of various, usually ambiguous terms, and ensure that problems with different interpretations of the terms and concepts cannot occur.Such differing interpretations could easily cause confusion amongst stakeholders, especially those responsible for designing and implementing a solution, where the conceptual model provides a key artifact of business understanding and clarity.