 At the time of its 2004 receivership, OutdoorsMagic.com website described Karrimor as having a "tremendous tradition", a history that included "legendary" products, and a "very strong brand name", Past owner Industrialinvest concurred, stating that the company had an "international reputation for outstanding [products]", and in a 1996 review of top British manufacturers, "The Independent" described Karrimor as "a leader in its... field", albeit one that it felt had (like other businesses) "failed to invest and expand".The awards continued well into the 1990s.In 1991 Parsons and Karrimor received the "Outdoor Writers and Photographers Guild" "Golden Boot" award for "outstanding contribution to the outdoors", and in 1993 the company was one of 15 winners in the "Best UK factory" awards, with "Management Today" describing Karrimor as a "world-renowned manufacturer" that had responded to the 1980s recession by investing heavily in automated production, U.S.-based stockflow processes, and production flexibility.