 An offshoot, the American company Brioschi Pharmaceuticals, LLC, continued to market the effervescent antacid in the United States but the business failed and was acquired by another company called Brioschi Pharmaceuticals International, LLC in 2010.The new owners moved the headquarters and factory from Fair Lawn, New Jersey to Syracuse, New York in 2011 in an attempt to restart the business, but filed involuntary bankruptcy in October, 2013.The narrator of Umberto Eco's novel "The Mysterious Flame of Queen Loana" describes the use of "Effervescente Brioschi"—two distinct powders are used—to transform ordinary tap water into a home-made mineral water which reminds him of Vichy water.