 During the 1920s, farmers across the United States were establishing their own mutual insurance firms and cooperatives in order to have less expensive policies.Tyler, the son of a South Dakotan insurance salesman, and Leavey, who had formerly worked for the Federal Farm Loan Bureau and the National Farm Loan Association, recognized that these farmers, ranchers, and other rural drivers were an overlooked market and wished to create their own auto insurance firm.Tyler and Leavey received a loan from the founder of Bank of America, enabling them to start their company.