 D&AD celebrated its 40th birthday in 2002 with "Rewind", a retrospective exhibition and book of some of the most iconic work since the 1960s at the Victoria & Albert Museum.A new benchmark was set at the turn of the century when a double Black Pencil was awarded to AMV.BBDO’s ‘Surfer’ for Guinness for its visuals.This was matched 5 years later by ‘Grrr’, Wieden + Kennedy London's work for Honda UK.