 The 1940 film "Danger Ahead" was filmed on Westlake Boulevard.In 1963, Daniel K. Ludwig's American-Hawaiian Steamship Company bought the 12,000 acre (49 km²) ranch for $32 million and, in partnership with Prudential Insurance Company, commissioned the preparation of a master plan by architectural and planning firm A. C. Martin and Associates.This new "city in the country" planned to have a firm economic base including commercial areas, residential neighborhoods, and ample green space with the lake as a focal point.