 Dr. Turnbull had married the daughter of a merchant from the Greek city of Smyrna (modern-day İzmir in Turkey) and named the settlement in honor of his wife's birthplace and the homeland of those in his future labor force who were Greek.No one had previously attempted to settle so many people at one time in a town in North America.Turnbull recruited about 1300 settlers, intending for them to grow hemp, sugarcane, and indigo, as well as to produce rum, at his plantation on the northeastern Atlantic coast of Florida.