 WVOY was one of the first all-contemporary-hit-music radio stations in northern Michigan and featured Bill Vogel ("The Captain," formerly of Detroit's WDRQ), John Yaroch, Rick Durkin, and other major-market-quality talent.Despite WVOY's limited signal, the station became extremely popular and gave northern Michigan listeners a taste of the "big city" radio sound.In May 1980, former WVOY employee Tim Moore  started the WKHQ-FM "The Rhythm of the Northwest" radio station in downtown Charlevoix using TM Programming's "Stereo Rock" format.