 The city is also the headquarters for NASCAR.Daytona Beach hosts large groups of out-of-towners during the year, who visit the city for various events, notably Speedweeks in early February when over 200,000 NASCAR fans come to attend the season-opening Daytona 500.Other events include the NASCAR Coke Zero Sugar 400 race in July, Bike Week in early March, Biketoberfest in late October, and the 24 Hours of Daytona endurance race in January.