 Although Trump was skeptical, stating that reality television "was for the bottom-feeders of society", Burnett proposed that Trump appear as himself, a successful businessman with a luxurious lifestyle.The show was co-produced by Burnett and Trump, its first season having aired in early 2004.The premise of the show, which bills itself as the "ultimate job interview" in the "ultimate jungle", is to conduct a job talent search for a person to head one of Trump's companies.