 The campaign was kick started from Krishnarajapuram Town in Bangalore.Topics such as importance of Kannada as the mother-tongue language and importance of having primary education including learning Kannada were talked in detail in all the rallies.The Government of Karnataka, headed by the then Chief Minister, R. Gundu Rao, responded to the seriousness of the agitation, which had gained significant momentum after Rajkumar had taken leadership of the agitation.