 It was set up by Johan Vosmeijer (ex Sony/BMG), Pim Betist (ex Shell), and Dagmar Heijmans (ex Sony/BMG) in August 2006.Its offices used to be located in Amsterdam, Netherlands, but it was originally incorporated in Bocholt, Germany.On April 8, 2008, Sellaband raised EU€3.5 million (US$5 million) in their Series A round led by Prime Technology Ventures.