 The building designed by Percival Blow contained a restaurant, swimming pool and hairdressing salon as well as the 800 seat cinema, which has been described as the first cinema as we know them today.The cinema failed inspection following the passing of the 1910 Cinematograph Act and was sold through liquidation to George Arthur Dawson the following year.The cinema continued to run as the Poly until 1926 and was destroyed by fire the following year.