 Ford cut prices again and again and invented the system of franchised dealers who were loyal to his brand name.Wall Street had criticized Ford's generous labor practices when he began paying workers enough to buy the products they made.While Ford attained international status in 1904 with the founding of Ford of Canada, it was in 1911 the company began to rapidly expand overseas, with the opening of assembly plants in Ireland (1917), England and France, followed by Denmark (1923), Germany (1925), Austria (1925), and Argentina (1925).