 Unlike its main rivals, NRK, TV 2 and TVNorge, the channel does not broadcast from Norway but from West Drayton, Middlesex in the United Kingdom, even if the channel is almost solely aimed at Norwegian viewers.This excludes the channel from the strict rules in Norway that apply to advertising (ban on advertisements aimed at children or interrupting programs).Also unlike the other main channels, it wasn't available on analogue terrestrial, having to rely on satellite and cable television for its distribution.