 Its owner, Pappas Telecasting, obtained permission from the Federal Communications Commission (FCC) to move the station to the larger, more lucrative San Francisco media market.To replace the loss of the station in Modesto, Pappas Telecasting established KMPH at 840 AM in Modesto.In order to serve the Bay Area with a usable signal, but protect other stations on the frequency, a new transmitter site was constructed in Sunol, California which pointed its signal west over the Bay Area.