 In September 1983, facing miserable audience ratings of less than 1% of the market, it made another format switch, this time to contemporary hit radio under the moniker SuperHit 97; the station was affiliated with the RKO Radio Network and competed with WIXX.WAHC kept this format until 1987, when it switched to modern country.ODON Communications bought the station in 1988 and changed its call letters to WUSW in 1989.