 Drawing on inspiration from classic Top 40 disc jockeys, Kent's goal was to create a broad-based persona that, while still appealing to the "adult power demo" (persons 25 to 54, many of whom listened to Top 40 radio at a young age), would be enjoyed by all ages.During this time, Kent created and hosted the programs "Into the Seventies," a five-hour weekly program devoted to 1970s music, and "Hall of Fame Coast to Coast", a general six-day-a-week oldies program.The programming was immensely successful and significantly boosted ratings on the stations it aired.