 The commercial clearly identifies the bricks as Mega Bloks in the opening moments of the sequence.Mega Brands currently has the licensing rights for "Thomas the Tank Engine", video game franchises "Call of Duty and" "Halo", "Barbie", "Hot Wheels", "Power Rangers", American Girl, Monster High, Pokémon, "Destiny", and the "Despicable Me" franchise.Mega Brands picked up the license for Nickelodeon franchises like "SpongeBob SquarePants" and Teenage Mutant Ninja Turtles after Lego discontinued carrying their version of the licensed sets.