 Griffiths founded the 26 hectare Currumbin Wildlife Sanctuary on his family property at Currumbin, Queensland in 1947 after he started feeding the local wild lorikeets to distract them from damaging his flowers, an initiative that grew into a major tourist attraction.Each day, at 4.30pm crowds of people would visit to hold the plates of bread and honey for the birds to gather around.While the spectacle of the birds feeding had featured in a number of magazines, the October 1956 edition of The National Geographic Magazine included an article entitled "The Honey Eaters Currumbin".