 In September 2002, the company concluded a programme of rebranding half its Poundstretcher stores as "...instore" in an attempt to reposition the business as a more mid market retailer.Trading subsidiaries What Everyone Wants, Your More Stores and the Famous Brunswick Shoe Warehouse were also disposed of at this time.In July 2005 the company adopted the name of Instore plc, replacing the previous Brown & Jackson plc name.