 In 1991, a reallocation of various FM frequencies in Wisconsin moved WUSW to 96.9 FM.In January 1997, WUSW and WNAM were sold to Value Radio Corporation, who in turn sold them to Cumulus Media on August 31, 1997.In 1999, the station began simulcasting a rock format, branded "The Fox", with WEZR (107.5 FM) in Green Bay and changed its call letters to WWWX.