 The movie was born out of the Disney Writers Program by Carrie Evans and Emi Mochizuki.The movie was produced by Andrew Gunn/Gunn Films and directed by Roger Kumble.To promote the movie in the United States, Raven-Symoné appeared on WWE WrestleMania XXIV, "Chelsea Lately", MTV's "TRL", "Live with Regis and Kelly", "The View", BET's "106 & Park", The Cheetah girls and "The Oprah Winfrey Show".