 This created the straw-man idea that everything enjoyable could be classed as potentially dangerous (to counter fears about passive smoking) and no one could live without taking the normal risks associated with living.Smoking, they implied, was no different from drinking coffee.Griscom's communications and media division of RJR also hired state and federal lobbyists, planted ghost-written articles and letters to the editor in major newspapers and magazines and promoted seemingly normal tours by comedians, musicians, artists, etc.