 Initially, it distributed the back library of Paramount Television and the post-1960 shows by Desilu, and several first-run syndicated shows.Originally, the company (like other sister companies sharing the Paramount name) was owned by Gulf+Western, which was reincorporated as Paramount Communications in 1989.After that company was sold to Viacom in 1994, it absorbed the distribution functions of Viacom Enterprises the next year.