 Although long present as an underground phenomenon, Caribbean music began to actively break through into the Canadian cultural mainstream in the 1980s — particularly after Parachute Club, a band who incorporated reggae and soca rhythms into a mainstream new wave dance-pop style, broke through to mass popularity with their 1983 hit single "Rise Up".Their success in turn paved the way for reggae and dub poetry artists such as Leroy Sibbles, Lillian Allen, Messenjah, Clifton Joseph and Sattalites to break through to larger audiences; the Juno Awards, Canada's primary music award, introduced an award for Reggae Recording of the Year in 1985.Parachute Club percussionist Billy Bryans, whose interest in Caribbean music had been influential in the introduction of reggae and soca elements into the band's sound, also went on to become Canada's first prominent and influential promoter and producer of homegrown Caribbean and Latin American music, producing albums for and managing numerous artists and acting, according to Brazilian Canadian singer-songwriter Aline Morales, as "a bridge between world music and the Canadian music scene".