 The increased revenue paid off in 2008, when the Cardinals won their division for the first time since 1975 (when the team was based in St. Louis), hosted a playoff game for only the second time in franchise history (the previous coming in 1947 as a Chicago team) and advanced to Super Bowl XLIII.They won two more division titles in 2009 and 2015.Bidwill ceded most day-to-day control over the Cardinals to his sons Michael and Bill Jr., who serve as team president and vice president, respectively.