 On December 13, 2010, the Arizona Diamondbacks hired Cruz to be the Hitting Coach of the Yakima Bears, the Diamondbacks Short Season Class A team.On November 22, 2011 Cruz was promoted to Hitting Coach of the Visalia Rawhide, the Diamondbacks Advanced Class A team.Cruz was the hitting coach for the Tennessee Smokies in 2017 and 2018.