 In the 16th century, Pushti Marga was founded by Vallabha, a Brahmin scholar from Telangana, who proposed that in the modern age, it is too hard to follow the Jnana & Karma Margs.He proposed Pushti Marga (Raag, Bhog and Shringar used in the seva of Shri Krishna) as an alternative.A section of the Porwads has converted to Pushtimarga.