 BeatThatQuote.com was ranked by Nielsen Online as the fastest growing UK website in 2007, received around 2.5 million unique visitors per month in June 2008. and was acquired by Google in March 2011 for £37.7 million.BeatThatQuote.com was penalised by Google for search engine spamming the day after it acquired it.In turn, Google created Google Compare using some of the technology that they had acquired.