 In 1991, he formed a new record company, "New Hope Records", in order to administer the distribution, sales, and license rights of his recordings.He wrote and produced songs for thematic albums, and by 1996 they had become some of the most popular young children's songs and recordings used in day care centers, schools, churches, synagogues, and homes.He created "The Bobby Susser Singers", "The Bobby Susser Children's Chorus", and a logo caricature of himself, drawn from a photograph, for his series, "Bobby Susser Songs For Children", ages 2 through 8.