 From this came the widely successful Top 40 station "Hot 107.9".WLHR was changed to WPFM-FM on March 10, 2004, before returning to the WPFM call sign (without the "-FM" suffix) on October 14, 2014.On September 21, 2018, Powell Broadcasting announced that it had sold WPFM to the Educational Media Foundation, but planned to keep "Hot 107.9" up until the end of the year.