 Unfortunately, FM WPRH became WOMG in the spring of 1989 with a similar format, again taking away much of the station's audience.In the fall of that year, Price Broadcasting, then-owners of longtime urban contemporary outlet WOIC 1320 AM announced that they were dropping the call letters and format for a simulcast of sister FM, WOMG.In order to prevent any public outcry, arrangements were made with WODE to move the WOIC call letters, format, and staff over to 1230 AM.