 Oberto Brands' eccentric marketing tactics began with Art Oberto, who frequently drove an Oberto branded Lincoln Town Car, the "jerky mobile" around the Seattle area beginning in the 1950s.The company also sponsored a Hydroplane race boat from 1975 until the end of 2015.The company's, "You Get Out What You Put In" campaign features professional athletes and has included snowboarder Louie Vito, Seattle Seahawks cornerback Richard Sherman, New England Patriots tight end Rob Gronkowski, the United States men's national soccer team, Clint Dempsey and sportscaster Dick Vitale talking to a little voice in their stomachs played by Stephen A. Smith.