 Although the genre is marketed at women and girls, gay, bisexual, and even heterosexual males also form part of the readership.In one library-based survey of U.S. yaoi fans, about one quarter of respondents were male; online surveys of Anglophone readers place this percentage at about 10%.Lunsing suggests that younger Japanese gay men who are offended by gay men's magazines' "pornographic" content may prefer to read yaoi instead.