 "SS" shampoos had rosy-red bottles with level numbers, while "Salon Selectives" conditioners were in lighter pink ones bearing letter labels signifying type.Popularized by Helene Curtis, the brand proved to be a success, with 6.5 percent market share and annual sales of $275 million in the late 90s (making it the second most successful hair care brand in the US).During 2000, the "Salon Selectives" product line was revamped.