 The label encompasses fans of the yaoi genre itself, as well as the related manga, anime and video game properties that have appeared as the market for such works has developed.The term "fujoshi" is a homophonous pun on , a term for respectable women, created by replacing the character meaning married woman, with the character meaning fermented or rotten, indicating that a woman who enjoys fictional gay content is ruined for marriage.The name was coined by 2channel in the early 2000s as a derogatory insult, but was later reclaimed as a self-descriptive term.