 As its new station manager (later retitled as the Vice President for Radio), William Siemering oversaw the sustained growth of the station's audience and operations, the expansion its news staff and the development of its programming.He helped develop a successful local show, "Fresh Air", hosted by Terri Gross, into the third most listened program on NPR and created "Radio Times" with Marty Moss-Coanne.Siemering left WHYY in 1987.