 After studying fashion editing at college, he worked as an editor and a stylist for "Popeye" magazine.After borrowing four million yen from an acquaintance, who also let him use his shop, he opened "Nowhere", his first store, along with Jun Takahashi of Undercover, on April 1, 1993, in Ura-Harajuku.Deciding to start his own brand, he named it after the 1968 film "Planet of the Apes".