 Being a small independent station, WJLB relied on brokered programming to pay the bills, much of which was ethnic in nature, including many programs targeted toward Detroit's African-American community.One of WJLB's most popular programs during its early years was the "Interracial Goodwill Hour", a jazz and R&B show hosted by later Cleveland radio legend Bill Randle.By the 1960s, WJLB had competition for Detroit's black audience in the form of 1440 AM WCHB and later 107.5 FM WGPR, and WJLB evolved into a chiefly R&B/soul music station, using the slogan "Tiger Radio" for a time in the late 1960s.