 Shows were headlined by the "star", usually had another NYC local notable and one or two Sub Verse artists or prospects.It was sponsored by 555 Soul and Eckō Unltd., among others.The label also gave CDs, vinyl, T-shirts, other Sub Verse gear and their time and effort to support causes like hip-hop education (at the Brooklyn Museum), the Hip-Hop Film Festival, and Tolerance.org.