 The area has undergone significant redevelopment since 2000, as part of the Dublin Docklands area redevelopment project.The area has been nicknamed "Silicon Docks" by Google and Facebook (a reference to Silicon Valley) as it has become a popular location for multinational technology firms such as Google, Facebook, Twitter, LinkedIn, and Airbnb.The area has been the subject of debate over the balance of development and gentrification as well as the subject of derision over the clichéd nature of its new nickname.