 The crimps were sung in a scat style and were lyrically characterized by non-sequiturs that were rhythmically similar to beatboxing, often accompanied by a small performance of hand gestures and pantomimes.The term was first coined in "The Power of the Crimp", episode 3 of the third season.Controversy arose in March 2008 when a new advertisement campaign for the cereal Sugar Puffs was shown to have imitated the particular style of crimping.