 The lease was taken over by the Cinerama Corporation and the theatre was then equipped for screening three-strip Cinerama films becoming London's third Cinerama theatre (the others being the Casino Cinerama and the Coliseum Cinerama).The first presentation was "The Wonderful World of the Brothers Grimm" which transferred from the Coliseum on 27 November 1963.A compilation film entitled "The Best of Cinerama" ran for eleven weeks from 22 March 1964, after which the theatre was converted to 70mm single lens Cinerama to take over the run of "It's a Mad Mad Mad Mad World" from the Coliseum on 16 July.