 William Siemering incorporated music, sound and compelling storytelling into radio programming since his days at WBFO and also played a key role in crafting NPR's distinctive sound.He further nurtured the medium's possibilities when he served as the first executive producer of (1987-1992) and driving force behind Soundprint.Originally conceived by documentarians Jay Allison and Larry Massat, Soundprint is a weekly series of independently produced radio documentaries produced at WJHU-FM in Baltimore and aired on NPR stations.