 Nevertheless, Tastes in Europe and the United States shifted away from Turkish tobacco and towards Virginia tobacco, during and after the First World War.Cigarettes containing Turkish tobacco (which includes those varieties grown in what is now Greece) exclusively continued to be manufactured and sold as "Turkish cigarettes" in the US (brands Murad, Helmar, Fatima and others), the UK (Sullivan & Powell, Benson & Hedges, Fribourg & Treyer, Balkan Sobranie) and Germany (where the so-called "Orientzigaretten" had the major market share before the Second World War)

But they are not available anymore, and many brands, like Murad, disappeared.Today, Turkish tobacco is a key ingredient in American blend cigarettes (Virginia, Burley, Turkish) introduced with Camels in 1913.