 In May 2014, Malmaison stopped serving "foie gras" in their hotel restaurants after a campaign by animal rights group PETA.In January 2015, under guidance from investment bank UBS, KSL sought prospective buyers for Malmaison and the Hotel du Vin chain (HDV).Private equity firms, Terra Firma Capital Partners and TDR Capital, were identified by Sky News in March 2015 as being two of three bidders for the chain.