 William Siemering's tenure at WBFO was also marked by an extraordinary outreach to Buffalo's African-American community.Shortly upon his arrival in 1963, Siemering canvassed the community and produced a radio series titled "To be Negro," but the riots that followed the assassination of Martin Luther King in 1968 prompted a different approach.After meetings during which blacks aired their grievances regarding the Media, Siemering established a satellite station in the heart of the city.