 Before "Kammal" got started, Balaji Telefilms also offered Ronit for "Kasautii Zindagii Kay" as Rishabh Bajaj, a ruthless yet suave middle aged business tycoon.Roy's impressive performance as Mr. Bajaj made him popular and landed him in Balaji Telefilms' "Kyunki Saas Bhi Kabhi Bahu Thi" as Mihir Virani, replacing Amar Upadhyay.From 2009 to 2011 he played the role of Dharamraj in NDTV Imagine's "Bandini", which won him accolades for his astonishing portrayal of a crude and ruthless diamond merchant who is never defeated.