 In 2012, in partnership with the Italian luxury leathergoods brand Valextra, Jaeger-LeCoultre began offering a two-tone version of its ladies’ Reverso watch.Jaeger-LeCoultre and the "International Herald Tribune" have joined forces with UNESCO's World Heritage Centre in support of the World Heritage Marine Programme.The partnership provides funding and media exposure for one of the World Heritage Committee's priority programmes, leading to the listing of new marine sites and protection measures for the 46 sites already listed.