 UTZ was launched in 2002 as Utz Kapeh, meaning 'Good Coffee' in the Mayan language Quiché.It was founded by Nick Bocklandt, a Belgian-Guatemalan coffee grower, and Ward de Groote, a Dutch coffee roaster, with the goal of implementing sustainability on a large scale in the worldwide market.The Solidaridad Network was another co-initiator of UTZ and assisted UTZ in becoming a global standard through financial support and field implementation.