 Early in his career, Lundberg was a business reporter for United Press International, and the "Chicago Daily News".From 1927 to 1934 he reported for the "New York Herald Tribune".Described by the "Los Angeles Times" as "witty, articulate, opinionated, marvelously well-read and not the least bit shy about telling us exactly what he thinks about America and the mess we've made of it", Lundberg was vocal in his contrarian viewpoints, describing the United States as an oligarchy, eviscerating prominent American families including the Rockefellers and Hearsts, and denouncing the United States Constitution while calling for its replacement with a parliamentary system.