 On the evening of July 23, 1967 Steinberg got the station to cancel its regular programing and let her do a broadcast encouraging people to stop rioting.In the early 1970s, Steinberg led the WJLB air staff in protesting the fact that the station employed no African-Americans outside of the air personalities.In 1980, in response to the growing popularity of FM radio, WJLB-AM 1400 switched call signs and formats with its ethnic sister station, WMZK-FM 97.9.