 In October 2011, the Responsible Jewellery Council announced that Jaeger-LeCoultre had obtained certification for its commitment to human rights and for meeting the ethical, social and environmental standards established by the RJC's Member Certification system.In 2012, in partnership with the Italian luxury leathergoods brand Valextra, Jaeger-LeCoultre began offering a two-tone version of its ladies’ Reverso watch.Jaeger-LeCoultre and the "International Herald Tribune" have joined forces with UNESCO's World Heritage Centre in support of the World Heritage Marine Programme.