 The third significant contribution comes from Gartner – the research service, it is the Hype cycle, this suggests that our modern approach to marketing technology results in the technology being over hyped in the early stages of growth.Taken together, these fundamental concepts provide a foundation for formalizing the approach to managing technology.Mobile device management (MDM) is the administrative area dealing with deploying, securing, monitoring, integrating and managing mobile devices, such as smartphones, tablets and laptops, in the workplace and other areas.