 Football club Inter Milan is commonly represented by a biscione, and the team's 2010–11 away shirt prominently featured the symbol.Milan-based auto manufacturer Alfa Romeo (also known as the ""Casa del biscione"", Italian for "House of the Biscione" or "Biscione['s] marque") includes a biscione in its logo impaled with a red cross on white (derived from the flag of Milan), as does espresso machine manufacturer Bezzera.Silvio Berlusconi, who was born and remains based in Milan, uses stylized biscione symbols in the logos for his companies Mediaset and Fininvest (with the child replaced by a flower); his residential zones Milano Due and Milano Tre and the Mediaset-owned television channel Canale 5 all also use biscione-inspired imagery.