 It was then Fahrion created the original graphic and color depiction for Strawberry Shortcake, her cat Custard along with Blueberry Muffin and Huckleberry Pie.The line was determined to be a licensing property after a presentation given to Bernie Loomis of General Mills.Moving to TCFC (Those Characters From Cleveland) in 1978 Fahrion continued on the Shortcake line eventually depicting 32 characters in the line.