 Rhys-Jones and wife Cheri took over the Canada Hotel in [Melbourne Swanston st], Carlton in 2002 renaming it the Plough and Harrow Hotel.That year Rhys-Jones joined a reality show on Channel 7, called "The Club"; and was chosen by audience votes to coach a new Australian rules football team in the Western Region Football League.The team was named the Kensington Hill Hammerheads, which Rhys-Jones coached to a premiership in its first (and only) year.