 On 14 March 2017, a HD simulcast was announced for launch on 22 March 2017, specifically for the Tasmanian station.From 1 July 2018, all local branding was phased out on all of the company's Seven-affiliated stations in favour of a generic Seven Network branding.Though news services offered by Southern Cross were also scheduled to be rebranded as "Seven News" on this date, the rebrand has been delayed until further notice, citing concerns from Seven about using their news brand but not under their editorial control.