 After leaving Google, Rose started Watchville, a news aggregation app focused on wristwatches.In July 2015, after Watchville merged with another watch-enthusiast site called Hodinkee, Rose moved to New York City to become the chief executive of Hodinkee.In April 2017, Rose stepped down from his role as Hodinkee CEO to become a partner in a start-up venture firm, True Ventures.