 In 1956 he became one of the small team of "resident announcers" at Radio Luxembourg's studios in Luxembourg City, broadcasting primarily to Britain and Ireland, although the station, boasting one of the most powerful transmitters in the world, was also heard across Western Europe.Radio Luxembourg's resident English team had to cover all the continuity announcing—of which there was a lot, since many of the sponsored programmes (pre-recorded in London, though this was never explained to the listeners) lasted only 15 minutes—as well as presenting several hours of live programmes per day themselves, largely based on playing records of popular music to fill up all the time not sold as sponsored programming, in practice usually the early evening plus the late evening through to the small hours of the morning.Alldis acquired the knack of somehow always sounding enthusiastic both about all the products he was required to "plug" in the spot commercials and about the record requests from listeners flooding into the station every day.