 Along with Felicity Lawrence's "Not On The Label" (2004) and Colin Tudge's "So Shall We Reap" (2003), "Shopped" was seen by some critics as representing the frontline of the emerging, radical Slow Food movement in Europe.The book helped establish Blythman's reputation as "one of the most influential commentators" on British supermarkets.It was the winner of the Best Food Book prize at the 2005 Glenfiddich Food and Drink Awards and was shortlisted for the 2005 Guild of Food Writers' Awards.