 In May 2009, a naming-rights agreement was formed with Aaron's, and the venue was called Aaron's Amphitheatre at Lakewood.In January 2016 the venue went back to its classic name of Lakewood Amphitheatre.In November 2017, Cellairis, a cell phone accessories company, signed naming rights to sponsor the venue and it officially became Cellairis Amphitheatre at Lakewood.