 In early 2013, Adelson co-founded Opsmatic with Mikhail Panchenko and Jim Stoneham.On November 13, 2013, Adelson posted an article on GigaOm describing an alternative stock plan known as the Dynamic Stock Pool.Opsmatic launched to the public in 2014 and Jay stepped back his active role in order to focus on a new pursuit of a venture capital firm, Center Electric.