 He competed for the starting quarterback position with Feeley and on September 4, Bradford was named the starting quarterback for the 2010 season opener.On September 12, 2010, in his first regular season game as the starting quarterback for the Rams, Bradford completed 32/55 passes for 253 yards, 1 touchdown and 3 interceptions in a 17–13 loss to the Arizona Cardinals.His first NFL touchdown came on a 1-yard pass to Laurent Robinson.