 The reputation of Suvorin's theatre was so negative that after completing "The Cherry Orchard", Chekhov wrote to his wife that he would not give the play to Suvorin even if he offered him 100,000 rubles and that he despised Suvorin's establishment.Despite the negative publicity, the company survived its founder and continued to operate profitably until the October Revolution, under the name Maly Imperial Theatre (Малый Императорский Театр).In retrospect, it appears to have been "the most important private theatre in St. Petersburg".