 On January 14, 2013, Blu-ray Disc Association president, Andy Parsons, stated that a task force was created three months prior to conduct a study concerning an extension to the Blu-ray Disc specification that would add the ability to contain 4K Ultra HD video.On August 5, 2015, The Blu-ray Disc Association (BDA) announced it will commence licensing the Ultra HD Blu-ray format starting August 24, 2015.The Ultra HD Blu-ray format delivered high dynamic range content that significantly expanded the range between the brightest and darkest elements, expanded color range, high frame rate (up to 60fps) and up to 3840×2160 resolution, object-based sound formats, and an optional "digital bridge" feature.