 Digg was acquired by Betaworks for $500,000 in 2012.On June 27, 2007, Rose launched a micro-blogging site called Pownce, which was acquired on December 1, 2008 and shut down on December 15, 2008 by blogging company Six Apart.In April 2011, the technology blog TechCrunch reported on the founding of "Milk".