 The label was founded in 1995 by record producer Day and rapper Choclair.The label's first 12" single—"Father Time" by Saukrates b/w "Twenty One Years" by Choclair—is considered an underground hip hop classic.In 1996, the label released Kardinal Offishall's first single, "Naughty Dread", which received a Juno Award nomination for Best Rap Recording in 1997; Choclair won the award for his EP, "What It Takes".