 Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million.After its Nielsen ratings fell from 3.6 to 2.4 in Spring 2016 due to competition from adult contemporary WYEZ, WMYB changed its name to "Christmas Star" and began stunting with Christmas music on September 12 before a switch to contemporary hit radio at 9 a.m. on September 15.