 Secunda discovered Chrissie Hynde and placed her on a retainer, so she could leave her day job and concentrate on writing music.In the mid 1980s, Secunda moved to San Anselmo, California, where he remained active in music publishing and promotion, and developed an interest in the ecology and green issues.He started a literary agency in Tiburon, California, publishing the biographies of bands and musicians, where he died of a heart attack on 12 February 1995, at the age of 54.