 The debut episode averaged 272,000 viewers, beating both "9am with David and Kim" (147,000) and "Mornings with Kerri Anne" (126,000).Since its launch in June 2007 the show has rated first nearly every week against the Nine Network and Network Ten.The program did not lose a day until 31 October 2012, when it was beaten by "Mornings", and did not lose a week until March 2016, when it was beaten by "Today Extra".