 Using the site as a launching pad, in late 2006 they announced to the web community that they would be starting their own record label, ASpecialThing Records.In February of the following year, comedian Jen Kirkman's "Self Help" was the first album released on the new label to great praise among "ASTers" as well as other comedy-related websites.In addition to making comedy albums, Belknap and McManemin are active podcast producers.