 Amid her growing public profile, businessman George J. Maloof Jr. paid Hilton to wear a dress made from US$1 million in poker chips and attend the Palms Casino Resort opening in Las Vegas in November 2001, which marked the first of numerous offers for Hilton to show up in nightclubs for promotion.In 2002, she appeared in Vincent Gallo's "Honey Bunny" video, played a "strung-out supermodel" in the 5-minute short "QIK2JDG", and starred as a socialite in the straight-to-DVD horror film "Nine Lives".Hilton's breakout came in 2003, when she starred with her socialite counterpart Nicole Richie in the Fox reality series "The Simple Life", in which they lived for a month with a family in the rural community of Altus, Arkansas.