 It is not, however, the flagship station; that role belongs to WJR in Detroit.On August 22, 1934, WJIM began broadcasting on 1210 kHz with 250 watts daytime and 100 watts at night, under the ownership of Harold Gross and his company, Capital Broadcasting.According to local legend, Gross won the license, the oldest continually operated commercial license in Lansing, in a card game.