 The music video also garnered attention for combining Tamil slang dialect with carnatic music.The song is a raga-malika and is based on the ragas Anandabhairavi, Begada, Hamir Kalyani, Devagandhari, Salagabhairavi and Sindhubhairavi.Kodaikanal Still Won't

Krishna collaborated with rap and gaana kuthu artists in this multi-genre music video in protest of multinational Unilever's double standards and its refusal to apply the globally accepted environmental standards in India.