 After helping to pioneer the green building concept as the "Father of LEED", Watson founded the EcoTech International Group (ETI) to meet the fast-growing demand for green building technologies and services in China, Russia, India and the United States.Since 2008, Watson has also been the Executive Editor of GreenerBuildings.com where he blogs about the state of green building.His work on green buildings in China and green technology in general has been featured in numerous publications, including "Fortune Magazine" and "The Economist" and has been referenced on multiple occasions by "New York Times" columnist, Thomas Friedman.