 The Grand Chitirai festival is celebrated with religious fervor and gaiety during the Tamil month of Cithirai.The festival is celebrated for 11 days with deities taken on a grand procession on different mounts on each day.The main event, Therottam ("Temple Car festival") falls on the 9th day of the festival where people hailing from distant villages of the district participate to pull the grand temple car around the 4 majestic streets surrounding the temple.