 On October 23, 2004, Kerwin Kitzman, a longtime popular WHSB disc jockey, sports play-by-play announcer and sales representative, died suddenly of a heart attack at the age of 46.A tribute album to Kitzman, "Teddy Bear Memories", was recorded at the Spyder Byte recording studio in Alpena, and a memorial fund, the K2 Kids fund, has been set up in his name.In the fall of 2004 the station was sold to Edwards Communications.