 One of the trends of recent years has been the humanising of digital channels, giving a face to things which are not human.This has led to the creation of avatars (also known as bots or chatter-bots) artificial intelligences with which users can “converse”.The success of such bots varies greatly, there are few which respond in a convincingly human way, it is no great mystery why they are commonly referred to as “Bots” often resulting in a stilted, mechanical interaction where straying off a recognized path can lead to poor responses .