 This was subsequently followed by more Astra satellites as well as Eutelsat's Eurobird 1 (now Eutelsat 28A) at 28.5°E), enabled the company to launch a new all-digital service, Sky, with the potential to carry hundreds of television and radio channels.The old position was shared with broadcasters from several European countries, while the new position at 28.5°E came to be used almost exclusively for channels that broadcast to the United Kingdom and Ireland.New Astra satellites joined the position in 2000 and 2001, and the number of channels available to customers increased accordingly.