 In addition to becoming the official home of the Heisman Trophy and its annual presentation, the museum also housed the first ever Women's Sports Hall of Fame.Among its board of directors were Mario Andretti, Martina Navratilova, Joe Frazier, Bob Cousy, Billie Jean King, Paul Hornung, and fifty other Hall of Fame athletes.Schwalb and co-founder Sameer Ahuja raised $93 million over a three-year period to finance the museum, which included the aforementioned $57 million in Liberty Bonds, as well as $36 million in private funds.