 She was involved in the creation of a sunglass line by Gripping Eyewear, which she introduced in October, and also in a hair-and-beauty-products line which included shampoos, conditioners and hair vitamins, released in November.In February 2010, Hilton participated in an advertising campaign for the Brazilian beer Devassa Bem Loura, whose slogan roughly translates into English as "very blonde bitch".As part of the campaign, she rode the brewery's float in the Rio Carnival.