 On October 11, 2007, CKRU applied to the Canadian Radio-television and Telecommunications Commission (CRTC) to convert from the AM band to the FM band.On May 8, 2008, CKRU was given approval to convert to the FM band at 96.7 MHz, however, Pineridge Broadcasting, who owns CKSG-FM and CHUC-FM in Cobourg, had selected the 96.7 FM frequency for a new adult contemporary station.As a result, CKRU had to then do research to find another FM frequency, and applied to broadcast at 100.5 FM.