 Adam Boland was the original executive producer of the show and promised to deliver a mix of news and views, new music and regular segments covering health and fitness, astrology, celebrity gossip, cooking, counselling and fashion.Boland built the show on the success of "Sunrise" which he also produced.In March 2012, "The Morning Show" extended to a weekend with highlights of the week airing on Saturdays and Sundays after "Weekend Sunrise".