 The museum's low-traffic location, coupled with a lack of exterior signage on the nondescript entrance in the Standard Oil Building, added to the museum's relative anonymity.At the height of the economic recession in February 2009, the museum – open less than a year – closed permanently.In an effort to be truly national and collaborative in its representation of all sports, the Museum partnered with more than 60 sporting organizations throughout the United States, and the Hockey Hall of Fame in Toronto (with 30 of those signed up to participate during the concept phase).