 The campaign focused on raising awareness about the Cycle of Abuse, specifically highlighting the behaviour of abusers who apologise, make promises and give gifts following incidents of abuse.In February 2013, WAO partnered with The Body Shop to support 1 Billion Rising, a global campaign organised by V-Day calling for the end of violence against women and to promote gender equality for women worldwide.All The Body Shop stores in West Malaysia held flash mobs outside the stores, with staff members, NGOs and activists participating.