 White, Fishbein, and Rutsein generated further research on the misattribution of arousal with their 1981 study, “Passionate Love and the Misattribution of Arousal.” The researchers performed their study using two experiments.In the first experiment, 54 male participants were placed under varying degrees of physical exertion, in order to create a state of arousal.The participants were then asked to view a video of a female confederate either manipulated to be attractive or unattractive.