 In June, Hilton was a model on Philipp Plein's Plein Sport fashion show in Milan, and launched both her 70-piece collection with Boohoo.com, and her skincare line.In September, Hilton channeled Cruella de Vil for The Blonds show and modeled for Namalia during New York Fashion Week, in October, she partnered with Nail and Bone to create five nail polishes named after her dogs, and in November, she presented a clothing collection in Mexico.In 2018, Hilton was what was described as "the centerpiece" of two projects about social media and various personalities' online presence.