 Subsequently, with no risk involved, he informally guessed 24%.The correct answer was 29%.This marks the first time CBS has ever awarded a $1 million prize on a game show, excluding reality shows, and marks the first time an American game show has given away a million dollars to the very first contestant on its first episode (this record would be broken nine years later when a married couple won $1,300,010 on the first episode of "The Wall").