 and used to impart information to them, whether that information is advising them on the best camera to buy, helping them tailor make a credit card or engaging them in an interactive book.A digital conversation can be undertaken simultaneously from multiple digital channels; no matter what means you are using to access a digital conversation by, whether it's a browser or a mobile phone, you are calling the same digital conversation.This means that any changes made to a digital conversation are reflected across all channels immediately.