 "The New York Times" described her as an "attractive woman with proven talent for marketing and self-promotion, though as a reality heroine she seems a little passé [...] it's hard to see how she can recapture the kind of audience she enjoyed in her heyday—even by streaming her premiere live on Facebook".She opened her fourth store in the Philippines on August 18, 2011.In September, she introduced a footwear line in Istanbul, and a Paris Hilton store opened in India.