 The study found that regardless of the stimuli's polarity, the participants in the aroused state found the attractive confederate more attractive and the unattractive confederate as less attractive than the unaroused participants.A study done by Loftis and Ross in 1974 looked at the effects of misattribution of arousal upon acquisition and extinction of a conditional emotional response.They conducted two experiments with 89 female undergraduates to show that misattribution procedures can alter physiological response to a conditioned source of a fear or arousal.