 Past owners have included Huron Shore Broadcasters (the original owners when the station went on the air in the 1960s), WHSB Inc., Daraka Broadcasting, and Northern Radio Network Corporation (from whom Edwards acquired the station along with sister stations WHAK-AM/FM Rogers City and then-WCLS Oscoda in 2004).107-7 The Bay currently features local personalities from 6 a.m. to 7 p.m.The station's local personalities include longtime morning host Darrel Kelly, midday host Max and afternoon drive host Andy.