 As a result of this policy, and of the frequent requests for the film, it has remained in continuous circulation since its release.The Walt Disney Company ended this policy when it acquired 20th Century Fox in 2019, but it made an exception for "The Rocky Horror Picture Show" because of its long history (and, as commentators noted, because putting the film into the Disney Vault would likely cause a revolt against Disney).The film gained popularity because of fan participation as much as anything else.