 In 2010, Power Hour LLC, run by Steve Roose who markets a DVD game named "Power Hour", registered a trademark of the same name and soon after began sending cease-and-desist orders to Ali Spagnola, a musician who had released an album also titled "Power Hour".Spagnola announced her intentions to fight the claims, and an intellectual-property professor from the University of Pittsburgh stated that "if 'Power Hour' is a generic description of 'a drinking game that involves drinking a shot of alcohol each minute for an hour,' then Power Hour LLC can't have any trademark rights at all.