 Through the development of innovative, intriguing, and informative Jewish awareness programs on campuses throughout North America, JAAM attempts to bridge the gap created by the cessation of genuine Jewish education and awaken within students their sense of Jewish identity and pride.To make a significant impact on the future of the American Jewry, JAAM targets students who have the potential of becoming leaders of the next generation.These informed and passionate Jewish students act in leadership capacities on campus and in their communities after graduation.