 Approached by Arthur Webb and George Nunn, Fejer was key in the creation the UK style of fitted kitchen, based on the principles of the Frankfurt kitchen.The design team realised that the post-War austerity period was over, and the 1950s kitchen needed to be bright, colourful and modern, influenced from contemporary American ideals of domesticity and good living.Pre-war English Rose kitchens had been the living ideal, but with wood in short supply, Aluminium became the material of choice.