 In the first week the salvage crew loaded the ship with ballast water, which sunk it lower, so that its hull was firmly on the seabed.Its location on a popular beach and close proximity to the Newcastle CBD made "Pasha Bulker" a tourist destination and precipitated a minor economic boom.One radio station promoted a song called "Blame it on the Pasha Bulker", a rewrite of the song, "Blame it on the Bossa Nova".