 The Company's TV advertising used a little girl to demonstrate simplicity of assembly, and the ease of units being carried away by customers.As a result of the introduction of QA (Quick Assembly) a range of seven units in four colours, turnover and profit increased immediately, In 1971 the same team developed and launched a range of self-assembly Fitted Bedroom Furniture under the name White Space.In 1972 it was decided to launch a range

of integrated kitchen units and appliances made by Bauknecht.