 On 17 April 2013, to celebrate the passing of same-sex marriage in New Zealand, the colour of the Stuff logo was changed from black to the colours associated with the pride flag.When a 7.8 earthquake struck Kaikoura 14 November 2016, cutting the town off via road access, Stuff flew free copies of its newspapers to residents.In 2017, Stuff's first podcast "Black Hands" received over 3 million downloads and was the number one podcast in five countries.