 The recipient is chosen by a panel assembled by the League's sponsor and announced alongside The Championship and League Two Manager of the Month awards at the beginning of the following month.For sponsorship reasons, from its inception in 2004 until 2010 it was known as the Coca-Cola Manager of the Month award, with the Coca-Cola company sponsoring the league during that period.From the 2010–11 season until the end of the 2012-13 season the league was sponsored by npower and the award was known as the npower Manager of the Month.