 La Onda encompassed artistic productions in the worlds of cinema, literature, visual arts and music and strongly addressed social issues of the time such as women's rights, ecology, spirituality, artistic freedom, open drug use and democracy in a country tightly ruled by the PRI.According to Mexican intellectual Carlos Monsiváis, La Onda was "a new spirit, the repudiation of convention and prejudice, the creation of a new morality, the challenging of proper morals, the expansion of consciousness, the systematic revision and critique of the values offered by the West as sacred and perfect.