 One of Aberdeen’s reports, The Impact of Video Marketing, showed that marketers that used video content to engage potential customers grew their companies’ revenue 49% faster year-over-year than companies without video content.A further report, Understanding the Expanding Benefits of Marketing with Video, reported that video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness.Another study focused on successful onboarding practices, and revealed that employees who attend a structured orientation program are more productive and engaged at work.