 A few TV adverts were also made to promote the brand during the early 1970s.Vantage was the main sponsor of the ""Women of Originality"" contest held in Canada in 1998 and 1999.Women such as the singer-songwriter Jann Arden, fashion entertainer Jeanne Beker, figure skating choreographer Sandra Bezic and comedian Mary Walsh participated and won a ""Vantage Women of Originality Award"" on the 7th of May, 1998.