 In 2013, MEO launched a quadruple play service called M4O that in addition to the functionalities already referred has added the mobile phone, in a converged strategic logic.In July 2014, MEO launched a bundle which also includes the offering of mobile internet, called M5O.1991
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The communication campaign invested in a strong advertising effort, protagonized by Portuguese humoristic characters, the "Gato Fedorento".