 JAAM provides a range of educational programs and cultural activities designed to reconnect Jewish college students with their heritage.Through the development of innovative, intriguing, and informative Jewish awareness programs on campuses throughout North America, JAAM attempts to bridge the gap created by the cessation of genuine Jewish education and awaken within students their sense of Jewish identity and pride.To make a significant impact on the future of the American Jewry, JAAM targets students who have the potential of becoming leaders of the next generation.