 The Big Willow gathers its data in part by tracking 3.7 billion device IDs across over 12 billion web pages.The acquisition allowed Aberdeen to enhance its intent data offerings by being able to provide specific company locations and target contact titles.As part of the acquisition, The Big Willow CEO Charlie Tarzian became President and Chief Innovation Officer at Aberdeen, and The Big Willow COO Keith Blackwell became COO of Aberdeen.