 In July 2013, it was announced that Sky Bet would become the new sponsor of the English Football League, and since August 2013 the award has been known as the Sky Bet Manager of the Month.In November 2017 it was announced that Sky Bet and the EFL had agreed for Sky Bet to continue its sponsorship up until 2024.Coca-Cola had agreed a three-year deal to become the new sponsor of the League early in 2004, and in June 2004 it was announced that the League would be completely re-branded.