 By 1949, the Riddell sporting goods company had created a plastic helmet, baking in Gehrke's design.Some observers of the 1950 NFL Championship Game said that the only way to tell the Rams and the Cleveland Browns apart in the initial low resolution coast-to-coast telecast was the distinctive horns on the Rams' helmets.Throughout the 1950s many professional and college teams began painting logos to their helmets.