 Lord's casting was announced on 4 June 2007.Kris Green of Digital Spy reported Lord was cast in the recurring role of Jase Dyer, father of established character Jay Brown played by Jamie Borthwick.Lord commented on that it felt good to join the cast, while executive producer Diederick Santer stated "I am delighted that "EastEnders" has attracted yet another top class actor to its cast.