 In a 2008 poll of 100 Brussels-based journalists by APCO, one third claimed to use the publication as their source for EU news, making it, at the time, the "second most influential" media outlet reporting on EU affairs behind the "Financial Times".Also, in a 2016 media survey, conducted by ComRes and Burson-Marsteller on ‘What Influences the Influencers’, it was found that "EUobserver" tended to be the preferred source of news for EU officials.Since "EUobserver" is an online medium, with the exception of its quarterly magazine editions, it relies on a growing social media following on Twitter, Facebook and LinkedIn, reaching 330,000 followers in 2019.