 Secondly, formica was easy clean, and although most new houses incorporated a serving hatch between kitchen and dining room, more and more families were adopting to the American kitchen diner concept.In 1967 Norcros reorganised the board of Hygena with the appointments of Donald Standen, (MD), John Kennedy (Marketing Director), Derek Davies (Production Director) and George Robinson (Technical Director).These changes were made to improve production and increase sales and profitability.