 The Maharashtra state government has begun to issue grants to Marathi film (between 1.5 million and 3.0 million rupees).After the success of "Shwaas", Indian media players like Shringar Films and Zee Telefilms are exhibiting a re-emerging interest in Marathi cinema.The growing popularity of Marathi television ( notably Zee Marathi, ETV Marathi, Mi Marathi, Star Pravah, Saam TV) has helped to popularize older Marathi cinema and promote the genre.