 For sponsorship reasons, from its inception in 2004 until 2010 it was known as the Coca-Cola Manager of the Month award, with the Coca-Cola company sponsoring the league during that period.From the 2010–11 season until the end of the 2012-13 season the league was sponsored by npower and the award was known as the npower Manager of the Month.In July 2013, it was announced that Sky Bet would become the new sponsor of the English Football League, and since August 2013 the award has been known as the Sky Bet Manager of the Month.