 As early as 1950, Dianetics was mentioned in Australia as "the latest craze in Hollywood" and the "Hubbard sub-mind method" was explained under the heading "World of Science".However, this also meant Hubbard, founder of the Dianetics Mental Health movement, was also newsworthy when his wife said he was "hopelessly insane" in their divorce case and this was reported in several major papers.By the early 1950s, advertisements mentioning Scientology began to appear in newspapers.