 The television station, DXLA 9Alive, was characterized by 9 "lovely" ladies.This network has produced several media personalities such as Cathy Veloso Santillan (one of the original 9Alive Girls who became a broadcaster and NewsWatch anchor of RPN-9 in the early 1990s), Zamboanga City District II Congressman Erico Basilio "Erbie" Fabian and ABS-CBN Correspondent for Western Mindanao and former anchor Pal Marquez all began their careers as part of the channel's news division.The network is on a massive expansion drive.