 The house now seats 1,119.In the 1920s, it quickly became a popular entertainment venue with major performers of the day, such as Will Rogers (in 1927) and the Ziegfeld Follies (1928), and Elvis Presley (1956), appearing there.Also, it became a movie theatre when it presented the world premiere of Cecil B. DeMille's "The Greatest Show on Earth" (which had been filmed in Sarasota) attended by its stars Charlton Heston and Dorothy Lamour.