 After the 2010 festival founder Mark Durston took an exit to work on other projects with full ownership then taken on by Kilimanjaro Live.The festival was split over three sites - the main festival site at Penrhos, Pwllheli Marina hosts the main wakeboard competition and Abersoch Bay hosts the Big Air Classic competition.The festival prides itself as being at the foot of the Snowdonia Mountains and looks out over Cardigan Bay.