 Although the site faced the Tai San Ting Cemetery, he felt that it had commercial value as many British housewives in the Tanglin area could stop by on their way to the city.The decision was made against the advice of fellow businessmen who thought Orchard Road was unfashionable then.Years later, when the Singapore Government designated and developed Orchard Road as a prime shopping and tourist district, the price of land soared from S$3 per m² to S$6,000 per m².