 British Rail and, later, ATOC have collaborated with various organisations and businesses to offer free or reduced-rate Railcards, sometimes for periods shorter than one year.The television listings magazine TV Times is known to have offered reduced-rate Railcards to its readers for periods of approximately one month in 1989, 1990, 1991 and 1997.The 1990 and 1991 promotions were run in January and offered a £6.00 reduction in the purchase price, while in 1997 an £8.00 reduction (equivalent to 50%) applied between late August and late September.