 What started off as an educational video that Axworthy could use for lobbying, ended up becoming "Uganda Rising", a full-length documentary that chronicled the 20-year civil war in the country.Written and co-directed (with Jesse James Miller) by Pete McCormack, and narrated by Kevin Spacey, it screened at more than 25 film festivals worldwide and was the recipient of the Best Documentary Award at several festivals including WT Os International Film Festival and Full Frame Documentary Film Festival.In 2006, Lawton founded Mindset Media Society, now known as Mindset Social Innovation Foundation.