 This marked the first time Kimora entered the luxury American designer category.The KIMORA LEE SIMMONS collection was picked up by Bloomingdales, Lord & Taylor, Farfetch and a network of boutiques nationwide.Simultaneously, Kimora instituted her venture portfolio of new and innovative businesses in the fields of (i) fashion (KLS and Baby Phat clothing), entertainment (All Def Media and Screenbid), (ii) technology (Sentient Technologies, Contra Software and Friendsurance), (iii) sports (Inter Milan and the Association of Volleyball Professionals) as well as (iv) consumer goods including Codage, an advanced technical skin care line in France, Pureform Global, the first manufacturer of non-cannabis, non-hemp, all natural CBD products, and Celisus, a “clean energy” negative calorie drink acquired in 2015.