 Baby Phat Goddess was then joined by Golden Goddess, Seductive Goddess, Baby Phat Fabulosity, Luv Me and Baby Phat Dare Me.After Kimora’s exit as President of Phat Fashions in 2010, she retained ownership of all licensing rights for her fragrance and cosmetics collection.Simmons created the Simmons Jewelry Company to market jewelry items under the Phat Farm and Baby Phat labels, which resulted in Simmons's "Diamond Diva" line of jewelry.