 It followed a similar format to Baker's radio show on BBC London 94.9, where the listeners and presenters share humorous anecdotes, interspersed with obscure recordings.Originally launched in March 2007, the "All Day Breakfast Show" was rebranded in September that year as The "All Day Breakfast Show In Color", and a weekly download fee of £2 was applied to the podcast.The full length podcast was made available solely through Wippit and edited highlights were made available as a teaser through iTunes.