 Mindich switched the station to modern rock on September 7, initially as a simulcast of WFNX, and later, starting in 2003, on its own.In March 2004, Mindich sold WWRX-FM to Entercom.As a result, the station canceled its local programming on March 22 and reverted to the WFNX simulcast on a temporary basis as Entercom prepared to relaunch WWRX with the WEEI simulcast.