 She then partnered with pop culture icon, Hello Kitty owned by Sanrio Ltd., in 2006 to launch “Kimora Lee Simmons for Hello Kitty” in Neiman Marcus.The Hello Kitty collection by Kimora Lee was expanded in 2008 with another collection of jewelry and watches being released in conjunction with the Zales Corporation.In May 2006 Kimora launched KLS Cosmetics with beauty giant Sephora and Macy’s stores.