 Simmons stayed on as President and Creative Director of Baby Phat, expanding the label into a "lifestyle brand" with denim, accessories, jewelry, swimwear, fragrance and lingerie categories.Later that year, the label expanded to selling a custom Motorola i833 mobile phone sold exclusively at Bloomingdale's and partnered with Vida Shoes International, Inc. to create a shoe line.In 2006, she was named president of parent company Phat Fashions.