 With Kimora Lee Simmons’s direction, JustFab offered individualized boutiques to monthly subscribers who had completed an online fashion assessment.Just Fab and Kimora Lee Simmons made it easy for anyone to be fashionable by creating entire on-trend looks, which gave women of all fashion tastes the ability to affordably make their home closet their dream closet.Kimora launched her new, evolved KIMORA LEE SIMMONS women’s designer line, featuring Italian fabrics and handmade embellishments.