 The Group was acquired by The Caravan Club in 2012 under the brand Alan Rogers Travel Group, along with its subsidiary company Belle France, which offers walking and cycling hotel holidays.Mark Hammerton Travel Ltd was launched in 1999.The directors, including Mark Hammerton himself, had years of experience working for established camping holiday operators and the first tour operating programme featured pre-sited tents and mobile homes in France and a pitch and ferry reservation service for readers of the (then) independent Alan Rogers guides.