 Starting in 1966, Massad had a delegation of 25-30 Israeli counselors each year (selected by the Jewish Agency in Jerusalem), who participated in all areas of camping.The streets of the camp and its buildings were named after Theodor Herzl, Hannah Szenes, Henrietta Szold, Hayim Nahman Bialik and other Zionist heroes.Shulsinger demanded that Hebrew alone be spoken at all times in the camp and gave awards to campers who achieved this goal.