 During the promotion of the album "Holy Wood (In the Shadow of the Valley of Death)" mid 2000, several secret sister websites were launched containing audio from the album with accompanying images.TheLoveSong.com was one of the first sites to be found and contained a clip of the song "The Love Song" with an image of what looked like the cover of the book.On February 14, 2001, Manson posted a message on his official Bulletin Board System called "They'd Remember 'This As Valentine's Day'".