 Bill Kennedy and Box met in 1954 when both were working as Los Angeles parking lot attendants.After they launched Box Cards in the mid-1950s with a few California accounts, they attended the New York Stationery Show, where they added more accounts and acquired representatives.The timing was perfect, since Box Cards introduced humor and vitality to the moribund greeting card industry at the same time Harvey Kurtzman's "Mad" was making a transition from comic book to magazine.