 From 1970 to 2006, the station was known as WGOM (for "Giant of Music", inspired by locally born James Dean's final movie "Giant"), with a Top 40 format before automating in the late 1970s.Rich Coolman, Stan Weil and Dave Gross "The Mad Doctor" (now at WLDE in Ft. Wayne) were some of WGOM's on-air personalities.At the time of the 1970 call letter switch, the station's Program Director was Ken Roberts, and on-air talent included Ed Shannon (Steve Brimmer), Craig Weston (Robert Skaff), Chuck Anthony (Doug Fredlund) and Mel Ballinger as News Director.