 First a greeting card and then a poster, it was so popular that the gagline became a national catch phrase.In 1959-60, Gardner did "The Nebbishes" as a syndicated comic strip, and his autobiographical novel, "A Piece of the Action" (1958), has a thinly disguised recounting of the creation and marketing of his characters.Bernad Creations also published cards by "The New Yorker" cartoonist William Steig.