 Given the camp's goal of an immersive Hebrew-language environment, Massad became the locus for a large amount of new Hebrew vocabulary, to describe American sports for instance.Massad's focus on spoken and written Hebrew extended to publishing a literary periodical, "Alim" ( 'Leaves'), which included guest pieces by such distinguished writers as William Chomsky, and a Hebrew-English dictionary that included more than 3,000 entries.One of the biggest activities of the summer, the "Maccabia" color war, divided the camp into two teams with opposing themes, which competed in various activities including songs, skits, sports, and pageants.