 Shulsinger demanded that Hebrew alone be spoken at all times in the camp and gave awards to campers who achieved this goal.Given the camp's goal of an immersive Hebrew-language environment, Massad became the locus for a large amount of new Hebrew vocabulary, to describe American sports for instance.Massad's focus on spoken and written Hebrew extended to publishing a literary periodical, "Alim" ( 'Leaves'), which included guest pieces by such distinguished writers as William Chomsky, and a Hebrew-English dictionary that included more than 3,000 entries.