 AMBRA had a volume production run of just a year or so; the line was discontinued in 1994 in favor of the IBM Aptiva (except for Canada, where it was not discontinued until 1996).AMBRA PCs were generally positioned at the low-end of the market, and made use of their ties with IBM in marketing materials in order to make the machines appear better quality than the host of clones, since 'real' IBM PCs were known to be expensive.In reality the machines were fairly low specification, having shadow-mask screens, minimal onboard peripherals, and using low-end processors with the minimum memory and hard disk size at each price point.