 Although the venture was successful, reaching an average of 800,000 unique visitors per month, in 2009 The Filter modified its business model to licensing the recommendation engine to other businesses.To date, this strategy has proved successful, and the company has secured large contracts, particularly in the US.Peter Gabriel has been involved in various media, music and technology businesses since 1987, when he founded the Real World Group, comprising Real World Studios, Real World Records, and later Real World Multi Media and Real World Films.