 The firm's headquarters had been in an office overlooking Times Square in New York since its founding year, but in 2010 it relocated further north in Manhattan to share space with the New York office of Giuliani's law firm, Bracewell & Giuliani.The firm had further reduced its number of employees, and Bracewell & Giuliani was now the former mayor's primary public business activity.Giuliani Partners has been categorized by various media outlets as a lobbying entity capitalizing on Giuliani's name recognition.