 On December 15, 1999, STAR TV Network leased the airtime of Citynet Television to launch Channel V Philippines through EMC (Entertainment Music Channel).Part of the strategy is to localize Channel V with programs produced locally by STAR TV Network and GMA Network Inc.In 1999, Entertainment Music Channel or EMC is the first music channel of GMA Network Inc. after its UHF station, Citynet Television was rebranded due to high programming cost.