 User profiles included a standard set of attributes such as photographs and several fields relating to the user's location, hobbies, and preferences.Users could review any local business, but also places of interest such as public gardens and beaches.In a high-usage city such as Hamburg or Berlin, London or Paris, a large percentage of all restaurants, bars and retail stores were listed with numerous reviews and there was considerable competition among users to be the "first to review" a new establishment (for which the user also received an extra feedback point).