 Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in Mexico City.It produced and sold potato chips, corn chips and snacks, and relied on a small distribution network which was mostly bicycle-based.The name is a portmanteau of Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish.