 EHWR has seen much coverage online as well as coverage in USA Today, Forbes Magazine and the LA Times.While most have been unable to provide definitively new information, they have largely served to spread notice of the viral marketing campaign to the Internet community at large, and were the ones to first point out the viral marketing campaign to prospective players.All of the online coverage has been related to a supposed link between EHWR and J. J. Abrams' "Cloverfield".