 In 2009 The Filter was selected by the UKTI (UK Trade & Investment) for its Digital Mission to SXSW in Austin, Texas.The Filter was a recipient of the Red Herring 100 Europe 2008 - awarded to the best European tech start-ups, and were also selected to partake in Webmission08.Webmission is a UK initiative backed by Techcrunch, Bebo, Sun Microsystems and Oracle Corporation (among others) that aims to bring the 20 most innovative tech companies that are "ready to do business in the US or potentially attract a US investor."