 "Learn To Read" was produced solely by WXYZ-TV in Detroit.It was originally offered free to every ABC affiliated television station in the United States by VP/General Manager Jeanne Findlater, who created the idea and wrote the format.She sold the entire underwriting costs to Chrysler, K-Mart, Kroger, and McDonald's after convincing them that they had to use their commercial time to promote literacy, not their products.