 In 1976 she opened a small boutique in Munich, and debuted her collection at the CPD fashion fair in Düsseldorf.In the early 1980s, she revolutionized the German knitwear market with previously unknown intarsia and bold color combinations, and was among the first designers to introduce cashmere in Germany, which earned her the moniker “The Cashmere-Queen.” Since 1990, her knitwear collection has been complemented by matching woven and dress collections.Today, Iris Von Arnim delivers to over 200 exclusive boutiques and department stores globally, she has her own production site in Italy and mono stores in Munich, Vienna and Kampen, Sylt.