 Nuccio came out of retirement for an electoral rematch and won a close election to regain the mayor's office.Times had changed by the late 1960s.Nuccio's personal political style was not as effective in what was Tampa's first mass-media election campaign, and he lost his 1967 reelection bid to the much younger and more media-savvy Dick Greco, Jr., another native of Ybor City whom Nuccio had long regarded as a political protégé.