 Six other top Paris designers – Georges Doeuillet, Jacques Doucet, Jeanne Paquin, Paul Poiret, Redfern, and the House of Worth – joined the project.Vogel hired leading Art Deco artists to fill the journal's pages with striking illustrations of the designers' fashions along with essays by noted writers.The magazine printed images on fine papers using the expensive pochoir technique, making it a truly exclusive venue for showcasing the couturiers' latest designs.