 Label founder Ivan Dayman reportedly ran a gravel quarry in his hometown of Adelaide, South Australia before moving into pop management and promotion in the early 1960s.He was very successful for a few years and at its height in 1965-66 his Sunshine group included two record labels, a concert promotion and booking agency, artist management and a string of venues in capital cities and major towns from Adelaide to north Queensland, including the famed Cloudland Ballroom in Brisbane.In late 1964 Dayman expanded his business by establishing the Sunshine label, to record and produce the pop artists he already had under contract and to launch new discoveries.