 Ji, on the other hand, is appropriate in all these situations and across genders because it carries no connotations of intimacy.Because English usage is widespread in the Indian subcontinent, the fact that the honorific "Ji" is pronounced identically to the letter "G" is used extensively in puns.This is sometimes deliberately exploited in consumer marketing, such as with the popular "Parle-G Biscuits" (where the 'G' ostensibly stands for "Glucose"), which sounds like "Parle Ji Biscuits" (or, "the respected Parle biscuits").