 With the financial backing of Paul Sampliner, Irving Donenfeld as head printer, Harry as salesman and Jack Liebowitz running the finances they launched the Independent News Company in 1932.Now Donenfeld was a distributor as well as a publisher and was now no longer reliant on others to run his business.In 1935, Major Malcolm Wheeler-Nicholson approached Independent News in a bid to relaunch his comic book "New Fun", having lost his previous backers due to poor sales and debts.