 Dixie Broadcasting had filed bankruptcy in an effort to stave off an adverse civil lawsuit outcome regarding the contracted sale of WDRM to W.H.Pollard, Jr., the then-owner of WBHP (1230 AM) in Huntsville, Alabama.In October 1988, the station, which had been airing a Gospel music format, flipped to an all-Elvis Presley format using the advertising tagline "WHOS alive?