 The label's parent company, Sunshine Productions, was a partnership between Dayman, expatriate American entrepreneur Nat Kipner and musician Pat Aulton.Kipner had teamed up with Dayman when the latter expanded his pop promotions into Brisbane, where Nat was producing TV pop shows for Channel 7, among many other ventures; he also ran a record store, wrote comedy skits and songs for the George Wallace Jr TV variety show "Theatre Royal", ran a small publishing company with Johnny Devlin, and wrote songs with Devlin, country musician Geoff Mack (author of "I've Been Everywhere") and Nat's teenage son Steve Kipner.Pat Aulton had met Dayman in Adelaide in the early Sixties while fronting The Clefs; Dayman hired him to work as an MC and opening act for his concerts, and Aulton eventually became Sunshine's musical director and house producer.