 In 1993, Sam Beard, owner of KLUR secured a lease management agreement for KYYI and took over control of KYYI sales and programming and eventually would purchase KYYI and maintain ownership until selling to Cumulus in 1997.A format change to classic rock was implemented by Cumulus in December 1997 and the station was rebranded as "104 The Bear".In 2008, the station's branding was refined to "The Bear 104.7".