 That same year, after accepting an assistant professorship in agricultural economics at the University of Florida in Gainesville, Florida, Reitz married Frances Huston Millikan.After being promoted to full professor, Reitz returned to his formal studies at the University of Wisconsin in Madison, Wisconsin, where he earned his doctor of philosophy degree in 1941.Reitz left academic life in 1944 to work as an economic consultant for the United Growers and Shippers Association.