 It is also used by content publishers to detect cases of content fraud, in which old content is repackaged and sold as new original content.Copyscape was launched in 2004 by Indigo Stream Technologies, Ltd., co-founded in 2003 by Gideon Greenspan.According to an interview with Greenspan, the company originally developed an alerting service called Google Alert, out of which the Copyscape service grew as an expansion.