 Although his enterprise was short-lived, Dayman was arguably the first Australian popular music entrepreneur to create a fully integrated pop music company that included artist management and bookings, record production, record labels, venue management and concert promotion.Most of the label's releases were made in the period 1965-67.Its biggest act was solo singer Normie Rowe, Australia's top male pop star from 1965 to 1968, who scored a string of Australian hit singles including "It Ain't Necessarily So", "I (Who Have Nothing)", "Que Sera Sera" and "Shakin' All Over".