 Supermarket Iceland, who was forced to leave their former site on Desborough Road in 2005 as part of the Eden shopping centre redevelopment, re-opened on the High Street in 2010, occupying the space that previously housed Woolworths.Chilterns' Shopping Centre was opened in the 1980s is located only a matter of feet from where Eden is now located.With the opening of the Eden Centre, there was fear that business would be pulled away from the centre, as shops such as Marks and Spencer and Wallis moved to Eden.