 The new trend toward an increase in HIV infections prompted the government to indicate it was considering a return to highly visible advertising.Reflecting this concern with the rise in new cases, Australia's fifth National HIV/AIDS Strategy (for the period 2005–2008) was titled "Revitalising Australia's Response", and placed an emphasis on education and the prevention of transmission.On 19 October 2010, "The Sydney Morning Herald" reported that 21,171 Australians have HIV, with 1,050 new cases diagnosed in 2009.