 In 2002, he left Merrill to found his own firm, FridsonVision LLC.In May 2008, Fridson sold Leverage World and Distressed Debt Investor, the two primary research products of FridsonVision, and became the CEO of Fridson Investment Advisors, an investment management company focusing on corporate credit opportunities.Following that firm's acquisition by BNP Paribas, he served as Global Credit Strategist in the bank's asset management subsidiary.