 According to Datafolha, 77% of São Paulo residents knew about the movie.The word of mouth was also important for the disclosure of the film, with 80% of the people rating the movie as "excellent" or "good", according to the same poll.The movie was released in Rio de Janeiro and São Paulo on October 5, 2007 (with the intention of being considered by the Ministry of Culture to compete as the Brazilian entry for the Best Foreign Language Film Oscar).