 In April 2012, Delaney launched Brisketlab, a barbecue recipe development series in New York City.Using email marketing and social media, Delaney was able to pre-sell 3,200 lbs of brisket in 48 hours at $25 per lb via online sales.The pre-ordered meat became redeemable at his Brisketlab series which launched in May 2012, and took place in locations like rooftops and cemeteries.