 Meanwhile, the east and west wings, respectively flanked by Macy's and Sears, remained heavily occupied by such notable franchises as Aéropostale, Charlotte Russe, Wet Seal, Bath & Body Works, Electronic Express, and Buckle.The Hickory Hollow Action Partnership began meetings on March 9, 2010, formed under chairman Ben Freeland, owner of nearby Freeland Chevrolet Superstore, with the hope of changing the community's negative perception.News coverage of several violent acts that occurred on mall property influenced the perception of a lack of safety at Hickory Hollow Mall.