 The surrounding area, which was primarily agricultural, was called Landis Township.After determining that the Vineland soil was well-suited for growing grapes (where he got the name), Landis started advertising to attract Italian grape growers to Vineland, offering of land that had to be cleared and used to grow grapes.Thomas Bramwell Welch founded Welch's Grape Juice, and purchased the locally grown grapes to make "unfermented wine" (or grape juice).