 Having first come up with the concept in January 2009 and after discussions with PIMCO, he wrote about it in May 2009 and presented it in several forums, including as the 2010 Per Jacobsson Foundation Lecture in Washington D.C.He has published numerous articles and commentaries on topics related to the New Normal, the sovereign debt crisis in Europe, the transformative changes occurring in the Middle East, and other matters related to the global economy, policy and markets.El-Erian has spoken at many universities, public institutions and other organizations, including the University of California, Irvine, the New York Public Library, the University of Southern California, Cambridge, Oxford, the Newport Beach Public Library, the BIS, CFA Society of Chicago, HSBC, Barclays Bank, the UK Parliament’s House of Lords, SALT, Rand Merchant Bank, Marcus Evans, Mortgage Bankers Association, Insurance Bureau of Canada, World 50, and the 92nd Street Y.