 This was the first year that the Rose Bowl became part of the Bowl Championship Series, ending a long-standing agreement between the Big Ten and the "West Representative" (PCC/AAWU) and the first year that the game was branded with corporate sponsorship.Unlike the other bowl games, the sponsor was not added to the title of the game, but instead as a presenter, so it became known as The Rose Bowl Game presented by AT&T.The Bowl Coalition was restructured into the Bowl Alliance for the 1995 season, involving five conferences (reduced to four for the 1996 season) and three bowls.