 To avoid antitrust violations, those spaces were sold to Saks Incorporated and rebranded as Proffitt's including the Hickory Hollow location which was then extensively remodeled.In 2001, Proffitt's was sold to The May Company and all stores were converted to Hecht's.Founded in 1877, The May Company was bought out by Federated Department Stores in 2005 and their Hecht's locations became Macy's.