 In order to be a member of the Referral List, a business must agree to a code of ethics, including an agreement to abide by Martino's decision in the case of a dispute with a consumer.A business can pay to have Martino personally endorse their product or service on air, though critics say that Tom Martino's status as a consumer advocate is compromised by the money he receives for his endorsements.Martino's website has a lengthy disclaimer stating that he is not liable for the quality of service received from the companies he endorses.