 The natural process and the referral economy suggest a remuneration; though, while these small companies refer to others by a value of £7,500, almost half of them would not be willing to spend their time establishing a formal remuneration system because of its difficulty or simply because the gain is small.Other companies, a 28% see referencing as a natural process, considering then that it does not require any payment.At the same time, about 45% of these businesses are reluctant to recommend a good service from others as they see them as potential competitors or just fearing to recommend something that turns out to be finally not good and which could cause the company's reputation to plummet.