 Outside of YouTube, Williams worked for a viral video project called, "I Got Shotgun" (which was created by General Motors) in which he interviewed celebrities on the red carpet about their personal opinions on the future of new media.In the late Spring and Summer of 2012, Cory Williams and Kathleen Elliott (with friend and video man Josh Kanan) went on tour with indie rock musician Shaun Holton (also known as Projected Twin).The tour was a roughly 13,000-mile trip around the continental United States of America that acted as a series of meetups and mini-concerts for fans.