 Circulation was 406,474 copies for the 2010–2011 period, making it the ninth best-selling European automobile magazine.Its 2013 circulation was about 370,000 copies.In 1996, a special anniversary issue featured a Berlin subscriber who had retained every copy of Auto Motor und Sport since the age of 17; just over a year after his father's car had been confiscated by a Russian officer, he had first subscribed.