 U Mobile has currently about 2 million subscribers at the end of 2014.On 1 April 2014, U Mobile announced the appointment of Wong Heang Tuck as chief executive officer (CEO) effective 1 April 2014, Jasmine Lee as chief marketing officer (CMO), and Alex Tan as chief sales officer (CSO) effective 1 January 2014

On 21 December 2015, U Mobile announced that D.Y.M.M.Sultan Ibrahim Ismail Ibni Almarhum Sultan Iskandar Al-Haj (“DYMM Sultan Ibrahim”) has acquired a further 5% stake in the company to increase his stake to 15%.