 In 2004 along with, Jeremy Ervine, he launched Fnuky, an advertising agency which promised "big ideas, not just ads".He served as the agencies creative director, leading it to become South Australia's most internationally awarded creative agency with its work being recognised in major advertising award shows in London, Berlin, Los Angeles, Sydney and Cannes.In May 2012 he was awarded a Gold Clio, one of the advertising industries highest honors.