 The owners of Big T were advertising agency head Alvin Epstein, air personality Milton Q. Ford, and Charleston, South Carolina, radio station owner Barry Winton; the station was to continue with its country format.Within months, Epstein bought Winton's stake; between 1967 and 1971, Norman Berger and Hyman Tash acquired control.The Big T era was also notable for the 1967 launch of sister station WTID-FM 104.5, which continued WTID's country format after sunset.