 WYOK spent the mid- to late-1990s and early 2000s with an urban contemporary format (playing Hip-Hop, R&B, & Urban Gospel) and was the chief rival to WBLX-FM, the only other urban station in the Mobile, Alabama, market.But once Cumulus Media bought both stations, they switched to "Star 104" and began to go with more of a Top 40 music format, and was the main rival station to WABB-FM in the Mobile, Alabama market.With only one show beating WABB in ratings, The Rodman's Saturday Night Dance Party with Star 104 afternoon drive jock Rod "The Rodman" Cochran, WABB-FM hired "The Rodman" away from Star 104.