 Traditionally Easters had been celebrated with a ball, but by the 1960s, the fraternities took a more active role in running the weekend, and Easters became a large party held in the fraternity houses along Rugby Road and in Mad Bowl.The event became something like a public street party, attracting attendees from all over the East Coast as well as internationally.Easters may be responsible for the University's reputation as a party school, reportedly earning the University a reputation as a "professional" party location in Playboy in 1964.