 On the climatic day the sea shores of this otherwise deserted coastal village turns into veritable carnival of folk music and folk dance of the devotees in their chosen fancy dresses to either solicit the grace of or to thank for the boon granted by presiding deity sri Muthramman considered to be the incarnation of SAKTHI the consort of LORD SHIVA in Hinduism.More than 1.5 million people gather here year after year on the tenth day after new moon day in the month purattasi (September/October) according to the Tamil calendar.https