 On another occasion, when working for LaChapelle, she spent six hours in a tank of water, immersed for up to two minutes at a time, to produce two underwater images, with one titled "Daphne Guinness in Water".In Autumn 2010 Guinness launched a limited edition makeup line with French cosmetics company NARS.In 2011 Guinness collaborated with MAC cosmetics to launch a limited edition makeup line.