 In the U.S., the change is merely one of ownership (from 42 percent to 100 percent by Molson Coors), and that will not be relevant or apparent to consumers or to MillerCoors employees through wholesale market.However, the company was planning to increase investment in several of its brands, including new national marketing and advertising campaigns, to increase sales.A Molson Coors brewery in Milwaukee was the scene of a mass shooting in which an employee killed five people, then himself, on February 26, 2020.