 In 2017, creative director Anthony Vaccarello chose Charlotte Gainsbourg, the daughter of Serge Gainsbourg and Jane Birkin, as the face of the FW17 campaign.In 2019, Keanu Reeves chosen as global ambassador and serve as the new face of their fall-winter 2019 menswear collection.In 2020, Rosé from BLACKPINK is chosen as the global ambassador for Saint Laurent, being their first global ambassador in 59 years.