 On October 13, 2014, Williams uploaded a video entitled, "Coolest Sound Ever" to his DudeLikeHELLA channel in which he skips a rock against a frozen lake and it makes an interesting sound due to flexural waves.It went viral, obtaining over 6.4 million views in five days, making it his most popular video on that channel, and led to news interviews and articles about the video.On October 22, 2016, Williams changed his YouTube channel name from DudeLikeHELLA to LiveEachDay, stating that the latter name is a reminder to live in the moment and enjoy every day.