 Barbasol is a main sponsor of radio network Westwood One, with its radio commercials (most of which featured former NFL quarterback Boomer Esiason) being heard during sporting events broadcast on Westwood One.The Barbasol Championship is a professional golf tournament scheduled that was played for the first time on the PGA Tour in 2015 as an alternative event for the 2015 Open Championship.The tournament is played on the Grand National course of the Robert Trent Jones Golf Trail in Opelika, Alabama

Barbasol has recently begun to create a distinct social media presence, including Twitter-based sweepstakes.