 Along with sister station WBBT-FM in Powhatan, the station is branded as "VPM Music", and is a companion service of the area's flagship NPR station, WCVE-FM.WWLB serves the southern portion of the Richmond market, while WBBT serves the northern portion.On October 20, 2014, WLFV changed their format from country (as "The Wolf", which moved to sister station WWLB 98.9 FM) to classic country, branded as "93.1 Hank FM".