 Yves Saint Laurent Beauté also has a notable presence in the luxury beauty and fragrance market, although this is owned by L'Oréal who hold exclusive licenses for the name.The eponymous brand was founded in 1961 by designer Yves Saint Laurent and his partner, Pierre Bergé, and the current logos were designed in 1963 by A. M. Cassandre.During the 1960s and 1970s, the firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including the creation of arguably the most famous classic tuxedo suit for women in 1966, Le Smoking suit.