 "Birra Moretti" is the main brand, a 4.6% abv pale lager launched in 1859; followed by "La Rossa" is a 7.2% strong dark lager or dunkel.Other brands include "Doppio Malto", "Baffo d'Oro", and "Sans Souci".A number of bottled beers named after regions of Italy, have also been introduced, such as "Piemontese", a 5.5%ABV fruit beer.