 Companies realize that fewer engaged followers worth more than a ton of passive ones.Photoslurp presents several other examples of success companies using this strategic tool, two of them are CLUSE which posts feeds full of user-generated content to show off their products with a personal touch, or Sephora who does a "Fragrance IQ" quiz which covers a brief series of questions to help them determinate the ideal perfumes or colognes for the taker.Finding micro-influencers

Currently consumers are considering micro-influencers more authentic than celebrities, hence, being more influenced by them.