"Zacherlin's packaging showed a cossak with a high cap and an atomizer in hand, a marketing strategy that proved very successful.According to Brigitte Hamann, Dr Karl Lueger, a mayor of Vienna known for his public antisemitic statements, "once joked in a public meeting at Zacherlin squirts (Zacherlinspritzen in German) that one would have to invent against the Jews (Zacherlin was considered a powerful insect extermination mean)".