 This platform becomes more than a simply place to obtain ideas, it became a real and powerful marketing machine, a place where everything is "Pinnable", collectable, and purchasable.Melaine Koss also mentions that ""With 88% of people who save pins doing so in search of a purchase, missing out on this opportunity would mean losing some of the highest intent social traffic out there.Take Pinterest’s visual product discovery capabilities to the next level by including customer photos on your boards to increase traffic to your site by up to 50%.