 Mark Lester in his book "Teaching Grammar and Usage" states, “The biggest single problem that basic writers have in developing successful strategies for coping with errors is simply their lack of exposure to formal written English...We would think it absurd to expect a student to master a foreign language without extensive exposure to it.” Since students are immersed in internet language, that is the form and structure they are mirroring.There has been instances of television advertisements using Internet slang, reinforcing the penetration of Internet stylistics in everyday language use.For example, in the Cingular commercial in the United States, acronyms such as "BFF Jill" (which means "Best Friend Forever, Jill") were used.