 The main theme of his speeches includes the importance of business ethics and learning from the mistakes that he made during the 1990s—such as believing that he was justified in skirting the rules of financial regulators simply because it was a common thing to do.His per-engagement speaking fees have been about $30,000–75,000 and his per sales seminar fee can be $80,000 or more.The main subject matter of his seminars is what he has called "Straight Line System", a system of sales advice.