 In 2001, outgoing RNC chairman Jim Nicholson credited Sanchez, the Committee's Hispanic-voter liaison director, for her role in that effort.On May 29, 2001, President George W. Bush appointed Sanchez executive director of the White House Initiative on Educational Excellence for Hispanic Americans.Created in 1990 by President George H. W. Bush, the program's mission is to provide advice and guidance to the Secretary of Education on educational issues related to Hispanics and means to address academic excellence and opportunities to the Hispanic community.