 On January 27, 2010, the Thomson company changed its name to Technicolor SA, re-branding the entire company after its American film technology subsidiary, the leading provider of services and products for the Media & Entertainment industry.Nowadays Technicolor is the global owner of the Nordmende brand (except in Ireland) and licences the brand to selected Consumer Electronics partners in Turkey, in Italy and in the UK.The brand still expands across Europe & other regions on various electronics segments (TV, Audio/Video, Small Appliances etc.)