 In late 1935, Jenkins drove a new supercharged Duesenberg Model J which allowed him to retake his title from John Cobb, but the land speed record in that race fell to another British competitor, Malcolm Campbell, who drove the aircraft-engine-powered Blue Bird V to a record two-way average speed of 301.130 mph.Realizing that he needed even more power to stay on top, Jenkins equipped his car with a Curtiss Conqueror aircraft engine.The Salt Lake City newspaper Deseret News ran a contest to give the vehicle a name, which ended up being dubbed the "Mormon Meteor".