 However, Mildura did not aggregate until 1 July 1997, when Prime Television launched to become a Seven Network affiliate while WIN Mildura became a dual Nine and Ten affiliate.On 30 June 2010, the station ceased broadcasting on analogue as part of the digital TV switchover in the Mildura area.On 1 July 2016, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching from Nine Network to Network Ten, rebroadcasting a feed of ATV-10 from Melbourne with local ads.