 Facebook's recent earnings report showed that while overall daily active users grew 8 percent in 2014, mobile daily active users grew 15 percent and mobile-only daily active users grew 34 percent.A Pay-to-Play Social World is coming

Forrester recently reported that brand interaction on organic Facebook posts is now squeezed to 0.073 percent.Social advertising spend continues to rise, though as a whole it still doesn't match time spent overall on social.