 This part will be focusing specifically on the period 2012 to 2015, within which social media is experiencing massive surge in public influence during this period.The "2011 Social Commerce Study" estimates that 42% of online consumers have "followed" a retailer proactively through Facebook, Twitter or the retailer's blog, and that a full one-third of shoppers say they would be likely to make a purchase directly from Facebook (35%) or Twitter (32%).A new focus on social media marketing may come to fruition in 2013.