 In 1998 the name was changed again simply to Export Gold.The Tui Brewery was established in 1889 in Mangatainoka in the Wairarapa region of North Island New Zealand by Henry Wagstaff and Edward Lyons Russell; it was taken over by DB Breweries in 1969.The brewery tower is shown in advertising campaigns for Tui Beer which feature a statement, such as "War will bring peace" followed by the dismissive tag line "Yeah right".