 One example of that comes from the company MVMT Watches which made their success by maintaining high standards of content in their Instagram's posts, unifying color schemes to create a visual identity with customers, showing a curate appearance of the brand and basing their content on feeds collected from fans and influencers.MVMT watches have about 1 million-strong shoppers which were likely to learn about MVMT on Instagram before ever visiting their site.Hence, brands are looking to have customers engagement with their brands, making them new influencers living a Lifestyle brand, who propel the brand in Social media through Word-of-mouth marketing.