 Micro-influencers could be designers, photographers, writers, athletes, bohemian world-wanderers, professors, or any professional which could authentically channel things that speak about a brand.These kind of channels are rapidly growing all over the social media, having more targeted audiences, higher engagement rates and which are already living out a "Brand" ideals.It is clear that these channels have fewer followers than the average celebrities accounts, most of the time they have less than 10,000 followers (according to Georgia Hatton from Social Media Today), but the quality of the audiences in it tends to be better, with a higher potential for like-minded tight-knit community of shoppers eager to take recommendations from one another.