 KZWB is owned by Wagonwheel Communications Corporation, who also owns KUGR and KZWB's two sister stations KYCS and KFRZ.KZWB specializes in a classic hits music format that plays music from primarily the 1960s, and 1970s, but occasionally plays music from the 1980s.KZWB, like its sister stations, broadcasts from Wilkins Peak just outside Rock Springs, Wyoming in Sweetwater County.