 For the marketing manager of Yotpo, Melanie Koss, ""Today’s most successful eCommerce brands are not seeking just to grab attention on social, but to join the conversation"".This happens due to the fact that Social commerce is growing year after year, an example of that is Facebook that had 1.13 billion daily active users in 2016 and in the end of 2017 had more than 2 billion active users.Instagram is another good example of that, because it had around 500 million active users in 2016 and in the end of 2017 it had more than 800 million users.