 In fact, an emergent trend finds "mompreneurs" running million-dollar businesses out of their homes by selling on Facebook.These Facebook auctions ask customers to comment on photos to buy; apps like Soldsie simplify the process of selling on Facebook by automating invoices and tracking inventory.Storytelling and native advertising

With companies growing into their roster of social media accounts, the flood of branded content has intensified the contest for viewership at the same time that attention spans have diminished.