 Outside of wizardry, Alex is interested in becoming an artist.At one point, Alex begins dating a werewolf named Mason.Alex debuts in the pilot episode of "Wizards of Waverly Place", "Crazy 10-Minute Sale", asking for permission from her father to attend a sale at a popular clothing store, "Suburban Outfitters" (a parody of the popular clothing brand Urban Outfitters), to upstage her rival since pre-school, Gigi.