 The Greeks called the southern part of the Italian Peninsula Oenotria ("land of vines").Settlements in Massalia in southern France and along the shores of the Black Sea soon followed, with the expectation that not only would colonial wine production supply domestic needs, but also create trading opportunities to meet the demand of the nearby city-states.Athens itself provided a large and lucrative market for wine, with significant vineyard estates forming in the Attican region and on the island of Thasos to help satisfy demand.