 In addition to becoming a technological partner, Salesforce became a hands-on partner when 25 employees came together at the Dreamforce 2010 conference to build 65 bikes to donate to youth at two local public schools in San Francisco.In August 2011, Playworks became part of First Lady Michelle Obama’s Let's Move initiative.On November 29, 2011, Mattel announced a national partnership with Playworks to "ensure underprivileged children have the access, tools and ability to enjoy the benefits of play."