 On October 11, 1989, the station changed its call sign from KZZK, using the on-air moniker KZ103 to the current KORD.As KZZK 102.7, this station operated a CHR/AC leaning format in the 1980s.Towards the end of that decade, it ceded the CHR market to then-powerhouse KIOK (OK95) and became a country music station.