 In 2001 John Miceli broke off of the remaining Soundlelux Media Group company and formed Technomedia (www.gotechnomedia.com) to build on the immersive media experience business that was emerging.The remaining business unit continued under the direction of Jeff Edell who assigned Phil Rafnson in charge of the Soundelux Showorks, Soundelux Florida group until its bankruptcy filing in 2002.In 2002, Liberty Media Group rebranded itself as Ascent Media Group.