 In December 1983, the station was sold to the owners of WFMI, which was the competing FM station in that city at the time.The new owners subsequently changing WWKY's format from adult contemporary to a specialized news format, geared towards Kentucky's horse industry, with a call sign change to WHRS.From 1989 to 2001, the call letters WWKY were assigned to Louisville, Kentucky at 790 kHz, which had formerly been WAKY.