 During the 2011 summer, Playworks displayed a 15-second digital ad in New York City’s Times Square, announcing “Recess is another word for the recommended daily allowance of Play.”

Research by the Department of Pediatrics at the University of California, San Francisco compared physical and emotional health outcomes between students in schools that participated Playworks, and a control group.The research showed that children who spent some time outside the classroom during the school day in programs like Playworks' do better in class academically, socially and emotionally.In March 2011, Playworks teamed up with the Salesforce.com Foundation, using its Salesforce CRM and Force.com enterprise cloud computing software for donor and contact management.