 Datacom/DB’s primary competitors at this time were IDMS, IMS, DL/1, ADABAS, DBOMP, and Cincom Systems' TOTAL.Although still a very small company, Insyte Datacom became well known throughout the marketplace for the outstanding speed and efficiency of its Datacom/DB and Datacom/DC applications.In 1978 Insyte sold Insyte Datacom to Applied Data Research, which was based in Princeton, New Jersey.