 Although music-related e-commerce is a small sector in the country and mainly focuses on selling to customers outside Indonesia, it is more likely to contribute to the internationalization of what used to be national or regional Indonesian popular music.Unlike retailers, e-commerce does not shape or reflect the consumption of Indonesian music by Indonesians.Like many institutions in Indonesia, popular music retail outlets are stratified by social class and generally calculate their sales activities based on the needs and interests of their intended audience.