 Several of the more common fan theories have been discussed and rejected by Tim Kring and the show's creators.Rumors of a "Lost"-"Heroes" connection began to spread when a Gannon Car Rental brochure appeared in "The Fix," and had also appeared in several episodes of "Lost".The rumors grew after "Unexpected" aired and Adrian Pasdar's character Nathan made the comment "...in a lab on some island in the middle of the ocean" when referring to what would happen to the "Heroes" if people found out about their abilities.