 The organization attracted individuals of all castes, religions, and professions, including brahmans, Muslims, lawyers, merchants, peasants, land-owners, agricultural laborers, Rajputs, untouchables, and government officials.Phule thought that the Samaj could uplift disadvantaged communities through collective action and organized movement, and the first step to doing so was educating low caste individuals about the misdeeds of the Brahmans.In order to spread their ideas more effectively, the Samaj published the "Deenabandhu" newspaper from 1877 to 1897.