 According to a 1997 "Billboard" article, "the union of the club community and independent labels" provided the experimental and trend-setting environment in which electronica acts developed and eventually reached the mainstream.It cites American labels such as Astralwerks (The Chemical Brothers, Fatboy Slim, The Future Sound of London, Fluke), Moonshine (DJ Keoki), Sims, and City of Angels (The Crystal Method) for playing a significant role in discovering and marketing artists who became popularized in the electronica scene.In the late 1990s and early 2000s, electronica music was increasingly used as background scores for television advertisements, initially for automobiles.