 He is the first American of Mexican descent to own a national boxing promotional firm, and one of the few boxers to take on promotional responsibilities while still active.In 2018, he began promoting MMA matches as well, beginning with a 2018 trilogy bout between long-time rivals Chuck Liddell and Tito Ortiz, with the inaugural Golden Boy MMA event scheduled for November 24, 2018.De La Hoya has held dual American and Mexican citizenship since 2002, when the Consulate General of Mexico in Los Angeles granted him Mexican citizenship, reflecting his heritage.