 Rudolph had been the only fighter to defeat him in the last several years, adding drama.The U.S. media publicized his quest to fulfill his mother's dying wish and nicknamed him, "The Golden Boy", which has remained with him throughout his career.In 2000, the Cecilia Gonzalez De La Hoya Cancer Center was formally opened by De La Hoya and his siblings at the White Memorial Medical Center (WMMC), with a $350,000 donation from De La Hoya, in honor of their mother.