 Electronica

Electronica encompasses a broad group of electronic-based music styles such as techno, house, ambient, jungle and other electronic music styles intended not just for dancing.In North America, in the late 1990s, the mainstream music industry adopted and to some extent manufactured "electronica" as an umbrella term encompassing styles such as techno, big beat, drum and bass, trip hop, downtempo, and ambient, regardless of whether it was curated by indie labels catering to the "underground" nightclub and rave scenes, or licensed by major labels and marketed to mainstream audiences as a commercially viable alternative to alternative rock music.