 In 2004, he debuted a line of casual, activewear-inspired apparel, through Mervyns department stores, and, that summer, hosted a boxing reality television series, "The Next Great Champ", on Fox and Fox Sports Net.In 2005, Golden Boy Enterprises announced the formation of Golden Boy Partners, a company focused on urban development in Latino communities.In 2006, De La Hoya authorized a children's picture book titled "Super Oscar", published by Simon & Schuster and released in his name.