 The expansion plan is expected to transform the area into a national and regional hub for car assembly, manufacturing of automotive parts and components, as well as automotive research and development activities.This would be part of the manufacturing initiatives under East Coast Economic Region (ECER) masterplan, that would also involve development of other manufacturing industrial parks including Gebeng Integrated Petrochemical Complex (GIPC), Malaysia-China Kuantan Industrial Park (MCKIP), Pahang Technology Park (PTP), Kuantan Integrated Bio Park (KIBP), and Gambang Halal Park (GHP).Most of these industrial parks are located within the ECER Special Economic Zone that stretches from district of Kerteh, Terengganu in the north to the district of Pekan, Pahang in the south.