 Panasonic employs around 12,000 people in Europe, and the region generates around 10 per cent of its total revenues.In 2012, Panasonic had around a 10 per cent share of the consumer electronics market in Europe, ranking third behind Samsung Electronics (with 26 per cent) and LG Electronics (with 12 per cent).Panasonic operates a chain of stores in the United Kingdom and Ireland called "Panasonic Store" which exclusively sell Panasonic products.