 Using the slogan "Where Virginia Begins", the county has attempted to increase its heritage tourism industry by emphasizing its role in the route used by settlers going west through the Cumberland Gap, at Lee County's western tip.Lee County shares Cumberland Gap National Historical Park with Kentucky and Tennessee.Attractions listed in the park include Hensley's Settlement, the Pinnacle Overlook, the Sand Cave, and the White Rocks overlooking the towns of Ewing and Rose Hill in Virginia.