 Although the city has no historical association with President James Madison, JMU was nonetheless named in his honor as Madison College in 1938 and renamed as James Madison University in 1977.EMU largely owes it existence to the sizable Mennonite population in the Shenandoah Valley, to which many Pennsylvania Dutch settlers arrived beginning in the mid-18th century in search of rich, unsettled farmland.The city has become a bastion of ethnic and linguistic diversity in recent years.