 Malayic cultures flourished during Srivijayan era, and Malayisation intensified after Pahang was established as a Malay-Muslim Sultanate in 1470.The development of many Malay-dominated centres in the state, drew some of the Orang Ali to embrace Malayness by converting to Islam, emulating the Malay speech and their dress.Pahang Malays share similar cultural traits with other sub-groups of Malay people native to the Malay peninsula.