 Profiling also identifies any common or causal factors between corporate, business and Information technology and more significantly, it elucidates hidden or not so obvious factors that would otherwise be overlooked.In order for comprehensive profiling to be undertaken there must be a common objective between the three business components (corporate, business and IT) and a level of executive support and cohesion that will drive tri-directional communication channels throughout the business components.The process of corporate profiling ensures that all factors are considered, thereby significantly reducing the opportunity for Information technology Project Failure.