 By 1648, during the height of the Dutch Golden Age, De Wit had moved from Gouda to Amsterdam.As early as 1654 he had opened a printing office and shop under the name "De Drie Crabben" (the Three Crabs) which was also the name of his house on the Kalverstraat.In 1655, De Wit changed the name of his shop to the "Witte Pascaert" (the White Chart).