 Group winners also receive a "Best Kept Village" road sign and certificates.Noted benefits include decreased littering, greater community communication, communal pride in homes and public spaces, a more attractive and welcoming appearance, name recognition for the village, and increased tourism and income for local businesses.Criticisms of the competition include "townies" moving into villages and changing the local culture and villagers who do not fit in with the ethos of a "best kept village" may be excluded.