 In early 1994, Jacksonville Mayor Ed Austin proposed $49 million in renovations to Jacksonville's aging Gator Bowl Stadium in order to keep the stadium up to date for the annual Florida-Georgia rivalry game.After Florida and Georgia accepted the renovations, agreeing to play the rivalry game in Athens, Georgia during the renovations, Jacksonville investors proposed expanding the renovation plan in order to attract a National Football League team.The price tag was revised upward—to $121 million—and the city successfully attracted a team.