 In turn, more money has been invested in the squad, allowing Adams to invest in 11 players before the start of the 2006–07 season.The 2006/07 season started with the most optimism for years, with genuine belief the club could mount a serious challenge to get back to the Premiership based on the turn in fortunes of the club with the new stadium, innovative board, good manager and squad, as well as the previous season's improved form.This, however, lessened after only 4 points and 2 goals from the first 4 games and the sale of star player, Gary McSheffrey to local rivals Birmingham City for a maximum of £4million, with £2.3 million upfront and the rest based on Birmingham and international appearances.