 Sanilac Broadcasting was founded by George Benko and Robert Benko, and it broadcasts from studios on South Elk Street in Downtown Sandusky.The stations serve the Thumb and Blue Water Area of Michigan, and WMIC's slogan is "The Thumb's Information Station", showing the station's commitment to local news.WMIC broadcasts with only 1,000 watts of power, but due to its low dial position, it can be heard easily in most of east-central and southeastern lower Michigan and southwestern Ontario.