 On August 3, 2015, the sports apparel company Adidas submitted an endorsement deal to Harden worth $200 million over the next 13 years.On July 18, 2019, Harden became a part owner in Houston's professional soccer teams; the Houston Dynamo of MLS and the Houston Dash of NWSL.Harden explained his decision by saying "Houston is my home now, and I saw this as a way to invest in my city and expand my business interests at the same time" as well as "This is my city and I'm here to stay."