 The "Electric Company" of Simpson, Jim Braxton, and rookie Paul Seymour and Joe DeLamielleure led a dramatic turnaround on the field.The "Electric Company" was the nickname of the offensive line (OG Reggie McKenzie, OT Dave Foley, Centers Mike Montler and Bruce Jarvis OG Joe DeLamielleure and OT Donnie Green) which "turned on the Juice" (i.e.O.J.