 Custom motorcycles were included for the first time in a major Concours d'Elegance, recognizing the impact of these hand-made works of art on the motorcycle industry as a whole.The builders featured included the Japanese master Shinya Kimura, and the noted bike builder, stuntman, and innovator, Indian Larry, and TV celebrity motorcycle customizer Jesse James, founder of the West Coast Choppers, who showed his "Radial Hell aero bike", which is powered by a 7-cylinder Rotec radial aircraft engine.West Coast Choppers unveiled their Airstream Bike at the Legend show, which cost over $300,000 and was made for Airstream CEO, Bob Wheeler.