 Ian Barry at Falcon Motorcycles also unveiled "The Bullet Falcon", at the 2008 concours.It was custom-created for the skateboarder and actor Jason Lee, and won "Best Custom" at the show.On average, 6,000 visitors attended the event, including motorcycle luminaries such as Peter Fonda, the son of Steve McQueen, Chad McQueen, Ewan McGregor, and the famed stuntman and racer, Bud Ekins.