 On February 29, 2008, it was featured on the Obama campaign's community blog, and later promoted as a viral video by the campaign on its website.The clip was played prior to a February 12, 2008 campaign rally of nearly 20,000 at the Kohl Center on the campus of the University of Wisconsin–Madison.The video was edited by Terence "Biff" Butler of Rock Paper Scissors, and executive producers included will.i.am, Mike Jurkovac, Fred Goldring, Jesse Dylan, Priscilla Cohen and Sheri Howell and Lilo.