 Marcel Chaumet (1886–1964) succeeded his father Joseph in 1928, at the height of the Art Deco period.The jewellery house participated in the 1925 "Exposition des Arts Décoratifs" in Paris, becoming a leader in this trend.Jewellery was more geometric, following the 'boyish style' of the 1920s, becoming more feminine during the 1930s.