 In February 2015, StatCounter reported iOS was used on 23.18% of smartphones and 66.25% of tablets worldwide, measured by internet usage instead of sales.In the third quarter of 2015, research from Strategy Analytics showed that iOS adoption of the worldwide smartphone market was at a record low 12.1%, attributed to lackluster performance in China and Africa.Android accounted for 87.5% of the market, with Windows Phone and BlackBerry accounting for the rest.