 and what parents think of "Adventure Rock" (specifically whether the service changes their perception of "Adventure Rock" and/or virtual worlds in general).The project will also study why the BBC chose to make "Adventure Rock" a closed world where users' avatars cannot meet or communicate, and what children think of this.Research workshops have already taken place in December 2007 and January 2008, with 75 participants aged 7–11 years, in five mixed socio-economic and ethnic groups located in Scotland, Wales, N Ireland, and England.