 In May 2008, Lou Doillon was chosen by the jewellery House as its muse for the new edition of the 'Liens' ring.In October of the same year, the actress Sophie Marceau became Chaumet's muse.Lionel Giraud, Jannis Tsipoulanis and René Habermacher launched the "L'Empire des Sentiments" advertising campaign, featuring the French actress in the private mansion of Le Rochefoucauld-Doudeauville.