 Though they were concerned by low attendance at the game, Gator Bowl officials were able to renegotiate a sponsorship agreement with Toyota Motor Company after the game's previous contract expired following the game.Though North Carolina head coach Carl Torbush was confirmed in his position prior to the Gator Bowl, several assistant coaching positions were not filled at the school until after the game.On January 11, Torbush hired then-Texas A&M running backs coach Ken Rucker to fill the new position of special-teams coach.