 The program – which originally ran for three hours, before expanding to four in 2013 – is known for coining the catch phrase, "échate pa' acá" ("Come here"), which is also the name of an entertainment segment focusing news and gossip about Latin entertainers.This format was later carried over to another show, "Un Nuevo Día", when Telemundo retooled that program originally known as "¡Levantate!