 The division took on the early UA Classic Modus operandi of frugal marketing spending and strict staggered releasing with few prints.Thus 10 to 50 prints would be made based on its potential success with an average marketing budget of $225,000 would be first released in New York City before moving on to other metropolitan areas and given time to find its position.The team was able to get French filmmaker Eric Rohmer to switch from UA Classics to Orion.