 After Hawthorn's demise in 2009, Rioli gave his support to a project which aims to teach Indigenous people in remote areas about the damage drugs and alcohol can do to the brain.An image of him is used in flip charts developed by the Menzies School of Health Research as an example of a person with a healthy brain.Sheree Cairney, the lead researcher at Menzies School, says there is a lack of knowledge in remote communities about how to treat drug and alcohol addiction, with the problem being "very, very widespread."