 While emerging chains like McDonald's ensured that all outlets provided a product that met the franchisor's strict standards, the quality-control of Chicken Delight outlets was lax.The company was thus fighting the battle of people who, having had a bad experience in one single outlet, generalized that to the whole chain, then told their friends to stay away.Chicken Delight was simultaneously under increasing pressure from a fast-growing competitor, Kentucky Fried Chicken (KFC).