 By September 2000, Goldberg himself began holding professional wrestling events in the Boston-area, successfully selling out local venues such as Good Time Emporium in Somerville and the National Guard Armory in Quincy.Over the next several years, the promotion developed a strong following based on its traditional "family-friendly" style of professional wrestling as an alternative to the adult themed sports entertainment adopted by World Wrestling Entertainment.In 2004, the promotion became the first to produce a weekly wrestling TV show specifically produced for distribution on the Internet through its affiliate NECW.tv website.