 His lively orchestral presentations, in tandem with effective marketing, have attracted worldwide audiences to this subgenre of classical music.Some of his orchestra's performances have been broadcast in the United Kingdom and the United States on the PBS television network such as the 2003 airing of "Andre Rieu Live in Dublin", filmed in Dublin, Ireland, and 2003's "André Rieu Live in Tuscany" filmed in the Piazza Della Repubblica in the village of Cortona in Tuscany.Gemma Serpenti and the Dutch violinist and conductor, André Rieu founded the Maastricht Salon Orchestra (MSO) in 1978.