 He co-founded the field of social neuroscience and was member of the Department of Psychology, Department of Psychiatry and Behavioral Neuroscience, and the College until his death in March 2018.Cacioppo was born and raised in Marshall, Texas, where his family owned a chain saw distribution company.In 1973, he earned a Bachelor of Science in economics from the University of Missouri, where he was the first in his family to go to college.