 Notably, the Athenaeum opened its 'talkie' programme with the Al Jolson musical film "Say It with Songs" to celebrate St Patrick's Day in 1930.In October 1930, the Athenaeum installed the ultramodern Western Electric Sound System, in time for the newly released "Juno and the Paycock", an Alfred Hitchcock adaption of Seán O'Casey's play.However, the film only received one showing before members of the Limerick Confraternity raided the projection box and stole two reels of the film which were later burnt outside the cinema by a mob of at least 20 men in Cecil Street.