 The series centres on "Willie" Harcourt-Cooze, assisted by his wife Tania Harcourt-Cooze "née" Coleridge, who aims to grow high quality cacao beans on his farm in Venezuela, and then process them in the UK into luxury chocolate products.The Guardian called it a "fascinating series" while being critical of Harcourt-Cooze for not doing his manufacture nearer to the source of the beans, which would ensure more money remained in South America.Hugo Chavez reportedly made similar criticisms of the chocolatier.