 The BBC originally only received a few complaints but after the involvement of the tabloids the BBC received 30,500 complaints by Thursday morning, 30 October 2008.When the show was broadcast on BBC Radio 6 Music, Brand's show was downloaded 140,000 times in September 2006, the only programme from a digital station to appear in the BBC's top 10 podcasts.In January, 2007, the show reached the number one spot on the iTunes podcast charts and held that position until April 2007 when it was overtaken by "The Apprentice" podcast and continued to go up and down the charts prompting Brand to start a campaign to get it back to number 1 by promising that he and Morgan would rent an ice cream van and travel the country giving out free ice cream.