 The alliance leased two 24-hour transponders on the new Intelsat 601 to share programming and ads.KMEX also purchased a new helicopter "Aguila 1" ("Eagle 1"), becoming the first Hispanic station in the US to add aerial capability.With all these operational moves, KMEX-34, poised itself to acquired 70% of the Hispanic market share in Los Angeles market against its competitors including Telemundo.