 Same year, A Mexico City-based "MEDIA HUB CENTER ALLIANCE" was created by Televisa AND KMEX; both companies shared its operational, technical and resources strengths to increase market presence, Miguel Banojian representing KMEX, Alejandro Burillo Azcarraga, Shareholder & Executive VP of Televisa and Félix Cortés Camarillo VP of News & Production operations of Televisa, signed the alliance which included shared news bureaus in Mexico City, Los Angeles, Tijuana, San Francisco, Dallas, and Houston; Such alliance locked a leasing agreement of "Two" 24 hours transponders from its newly launched Geostationary "Intelsat 601", which served the satellite sharing between the two countries; the newly created satellite hub was later used by both networks to share programming and sales needs.One of the iconic marketing move to revamp the then dying "KMEX" station, Mr Banojian and the KMEX group of engineers, also designed, created and launched what became, "The first U.S Hispanic Aerial Newsgathering operation", which included a brand new Helicopter with call sign "Aguila 1" ("Eagle one" in its English translation).With all this operational moves, not only KMEX-34, poised itself to acquired 70% of the Hispanic market share in Los Angeles market against its competitors including Telemundo; But achieved something never unprecedented in U.S television History, KMEX Channel 34, became the first Spanish-language television station ever to outperform English-language network stations likes the (NBC station KNBC, CBS station KCBS-TV, ABC station KABC-TV and Fox station KTTV), and overcame what had been Telemundo's national competitive edge against Univision.