 Although Chicken Delight and KFC were founded in the same year, and Chicken Delight had initially grown far more quickly, KFC was beginning to enter and become popular in many markets.The competition became particularly strong when KFC added a new chicken item to their menu, termed "Extra-Crispy," with a taste and texture similar to Chicken Delight's product.Additionally, during the early 1970s legal actions resulted in a substantial reduction in the Chicken Delight chain (see below).