 The company was founded in 1996, first under the name "South Food, Inc", by the two young Swedish entrepreneurs Johan Bodén and his nephew Carl Sturén.They soon got financial help from Hans Rausing of Tetra Pak who got 66,7% of the company.The latter sold his share of the company in early 2008 to the Swedish investment company East Capital (22,2%) and the Ukrainian investment bank Dragon (44,5%).