 When comparing itself with rival Walmart Supercenter hypermarkets, then-chief executive Gregg Steinhafel opined that Walmart operates like "a grocer that happens to also sell general merchandise," where in contrast its less aggressive expansion of SuperTarget stores is indicative of their position that the grocery industry as a "high-impact, low-cost" side project.The company operated 239 SuperTarget locations as of September 2015; they each encompass an estimate of .In August 2015, Target made the announcement of "Big or small, our stores have one thing in common