 2004

Sony of Canada Ltd. becomes the exclusive and official supplier of consumer electronics products to Make-A-Wish of Canada

Launch of the world's first consumer use digital HD video camcorder recorder compliant to HDV standard 1080i.2005

Sony of Canada Ltd. launches MBNA Sony MasterCard

Sony of Canada Ltd. launches the new BRAVIA line of LCD HDTV compatible flat screen televisions

2006

Sony of Canada Ltd. launches its introductory Blu-ray Disc products including a home disc player, VAIO computers, an internal computer drive and recordable/rewriteable media

Sony of Canada Ltd. launches first a (alpha) Digital SLR Camera offering

2007

Sony's 8-year global FIFA partnership commences

Sony of Canada Ltd. announces sponsorship deal with The Hummingbird Centre in downtown Toronto, now called The Sony Centre for the Performing Arts

2008

Sony of Canada Ltd. re-brands The Sony Store(s) to Sony Style

Sony of Canada Ltd. launches the world's first Organic LED television in Canada

Sony of Canada Ltd. launches the Reader Digital Book, the first electronic reading device in Canada

2009

Sony of Canada Ltd. announces the Bravia VE5 HDTV, its most energy efficient LCD HDTV to date

2015

Sony Style stores closes all 14 stores in Canada.Sony Style was Sony of Canada's direct retail brand.