 Target uses a practice that was derived in 1989 from The Walt Disney Company by calling its customers "Guests", its employees "Team Members", and its supervisors "Team Leaders".Also, managers are known as "Executive Team Leaders (ETLs)," "Senior Team Leaders (SRTLs)," or "Guest Service Team Leaders (GSTLs)" and the Store Manager is known as the "Store Team Leader (STL)".Further up the "chain of command" are "District Team Leaders (DTL)", "Group Team Leaders (GTL) (sometimes also Group Vice President)", Regional Team Leaders (RTL) (sometimes also Regional Vice President), and finally corporate-level executives.