 Upon completion of recording for the album, Gowan collaborated with videographer Rob Quartly to create a music video for the song.They spent two months together, during which they created "a ground-breaking video" with a unique treatment according to Keith Sharp, as well as a music video for the song "(You're A) Strange Animal".In an interview with Nick Krewen of "Music Express" magazine, Gowan stated that "videos can be powerful but they are so misused" and that he was "really happy" with the result for this video.