 The company was founded in 1969 and is based in Milnthorpe, Cumbria, a few miles south of the Lake District.The founders were Walt Unsworth (died 6 June 2017) and Brian Evans and their wives.Cicerone guides have been awarded Gold for "Best Walking Book" by "Walk Magazine" published by the Ramblers' Association for 5 out of the past 7 years.