 The left's social platforms, which were centered on economic change and redistributive policies, offered an attractive alternative that mobilized large sectors of the population across the region who voted leftist leaders into office.The pink tide was led by Hugo Chávez of Venezuela, who was elected into the presidency in 1998.According to Cristina Fernández de Kirchner, a pink tide president herself, Chávez of Venezuela (inaugurated 1999), Luiz Inácio Lula da Silva of Brazil (inaugurated 2003) and Evo Morales of Bolivia (inaugurated 2006) were "the three musketeers" of the left in South America.