 While many Target stores follow a standard big-box architectural style, the company has focused on "customizing each new store to ensure a locally-relevant experience [...] that best fit the surrounding neighborhood’s needs" since August 2006.Initially, only SuperTarget locations operated Starbucks Coffee counters, although they were integrated into general merchandise stores through their expanded partnership beginning in 2003.Target introduced the "PFresh" store prototype in 2006, which expanded its grocery selection in general merchandise locations by an upwards of 200-percent.