 Because this process is believed to sometimes affect the taste of the whisky, for example, by removing peat particles that contribute to the smokiness of the flavor, some distilleries pride themselves on not using this process.Non-chill-filtered whisky is often advertised as being more "natural", "authentic", or "old-fashioned".For example, the Aberlour Distillery's distinctively flavored A'bunadh whisky, Laphroaig's "Quarter Cask" bottles, and all of Springbank distillery's whiskies are not chill-filtered and are advertised as such.