 During the occasion of the National Cleavage Day in 2002, twenty local girls in Johannesburg and another twenty girls in Cape Town were called in for the purpose of distributing stickers and G-strings to selected female drivers.The celebration of the NCD in 2006 started early in the morning of 7 April when women showing their cleavages in Edgars, Foschini Group and Truworths at La Lucia Mall, Gateway Shopping Centre and the Pavilion handed out "Cosmopolitan" magazines free of cost to customers.A competition was organised at the Cafe Vacca Matta called the "Best Cleavage."