 This pronunciation has also led some people to incorrectly believe that the company is French-owned.In recognition of the nickname's popularity and cachet, Target Corporation licensed its new name and logo to Brand Central LLC in 2006, complete with an accent over the letter "E" for a new line of clothing aimed at more upscale fashion customers.The line, "Targét Couture", was originally sold in Los Angeles-based store Intuition, which deals with high-end brands.