 In August 1994, Dollar had been WSOC's morning host for 14 years, the longest of anyone in Charlotte.But Dollar's ratings with 25-54 listeners were way down, and he returned from vacation, on his 44th birthday, to find he had been moved to middays, replaced in the morning by Paul Schadt and Cindy O'Day.Program director Paul Johnson said the change would attract more younger listeners with "a more contemporary face" and "energy, entertainment and fun."