 Finding a fearless element to the themes and messages behind the songs, Swift decided to title the album "Fearless".On the liner notes, she further explained the album title,
As with her debut album, "Taylor Swift", Swift was very involved with the album packaging.The album's images were photographed by Joseph Anthony Barker, Ash Newell and Sheryl Nields while the cover and graphic designs were executed by Leen Ann Ramey for Ramey Design.