 In 2001, Frishberg founded an asset management company, and registered with the SEC as Daniel Frishberg Financial Services, Inc. (DFFS) d/b/a Frishberg Jordan and Stewart Advisors.The company grew, over the following ten years to $300 million in assets under management and advising approximately $1 billion.Daniel Frishberg also learned the crucial lesson that with fame comes a higher level of responsibility.