 The research is furthering the field of behavioural ecology by simplifying and quantifying very complex relationships.When it comes to animal welfare and conservation, fractal analysis makes it possible to identify potential sources of stress on animal behaviour, stressors that may not always be discernible through classical behaviour research.This approach is more objective than classical behaviour measurements, such as frequency-based observations that are limited by the counts of behaviours, but is able to delve into the underlying reason for the behaviour.