 Following snap elections in September, which resulted in Perón's return to high office, Rucci returned to his Flores neighborhood home.As he approached his car on the morning of September 25, he was ambushed, and shot twenty-three times.An infamous detail is that he was shot twenty-three times and his body was found in front of a poster for the Traviatta crackers, which were known for having twenty-three small holes punched through them.