 He also has a popular YouTube channel, where he posts weekly his film reviews (filmed as CNN-News18's 'Now Showing' segments, which are also posted concurrently to their channel) and regular interviews with key figures in the entertainment industry (both Indian and occasionally International), mostly actors and directors.Additionally, he writes as an entertainment-industry columnist for several publications, such as Open Magazine, Firstpost, News18, and for his own website, "Rajeevmasand.com".Among other recognitions, Masand was thrice awarded ‘Best Entertainment Critic’ by the National Television (NT) Awards, in 2008, 2010 and 2011.