 Borchgrevink persuaded the publisher Sir George Newnes (whose business rival Alfred Harmsworth was backing the RGS venture) to meet the full cost of his expedition, some £40,000.This gift infuriated Markham and the RGS, since Newnes's donation, had it come their way would, he said have been enough "to get the National Expedition on its legs".Newnes stipulated that Borchgrevink's expedition should sail under the British flag, and be styled the "British Antarctic Expedition".