 Goodwin played football collegiately at West Virginia University (WVU), where the end gained a reputation both for superlative pass-catching skills and for an exuberant confidence that offended the sensibilities of some traditionalists.As a sophomore at WVU, Goodwin's arrogant patter inspired head coach Earle "Greasy" Neale to force him to wear a sign for a week reading ""I Am Cocky,"" in an attempt to shame Goodwin to humility.At the end of the week of what was intended as a public humiliation, Goodwin showed up before the team with a new sign that he had made himself, reading simply ""I Am Still Cocky.""