 Paine himself was urged to try the various products and reports that one of its more palatable forms was the "preparation of chocolate".In Italy, the Plasmon Society, founded initially as the Italian Plasmon Syndicate in 1902 until its renaming in 1916, based in Milan, would grow to prominence during the interwar period and after World War 2, going from importing and marketing pure plasmon, to producing and selling plasmon biscuits, plasmon pasta, and plasmon chocolate.They would later be acquired by the H. J. Heinz Company in 1963, renamed to Plasmon Dietetic Food in 1976, and directly incorporated into the company by 1995, still producing its products such as its Plasmon biscuits to this day.