 When organizing an online gift exchange, Elfster draws names randomly and allows users to ask their draw partner questions anonymously - maintaining secrecy in a "high-tech way".Elfster provides a series of tools for organizing secret gift exchanges such as automated event-organization, name pairing, draw restrictions, gift guidance, wishlists, and anonymous questions and answers.Elfster helps with the logistics of determining who wants to participate, drawing names, and communicating the names that were drawn, while identities remain secret

In December 2009, Elfster collaborated with Claire's to create Secret Santa Circle, a temporary Secret Santa website for the jewelry retailer.