 The company, responding to claims that Swoopo is a type of gambling, stated that winning auctions involves skill and is not reliant upon chance.Ted Dziuba writing for The Register stated that Swoopo "does not amount to a hustle, it's simply a slick business plan," and that while it might be close to gambling, "the non-determinism comes directly from the actions of other users, not the randomness of a dice roll or a deck of cards.