 Erik had a nose for branding and self-promotion, one year the staff at the fashion fair were replaced by a red telephone with a direct line to head office.Buyers could simply call in their orders if they wanted to buy anything.As jetsetters the couple developed an eccentric group of friends based in and around the famous New York club Studio 54 where they developed close friendships with the likes of Andy Warhol, Mick Jagger, David Bowie, Diana Vreeland and Truman Capote.