 B-age became the essence of fashion for the first generation of young women in Scandinavia.Soon Margit and Erik were producing everything from ladies fashion to lingerie, furs, sportswear, watches, personal care products, household articles and accessories.The trendsetting designs found their way to the showrooms of Harrods, Bendels, Takashimaya, Saks and Bloomingdales, a wide network of own label stores sprung up across the world from London, Paris and Barcelona to Tokyo, San Francisco and New York City.