 In July 2001 IMG acquired 7th on Sixth, and Mallis became Senior VP of IMG Fashion, leading new Fashion Weeks in Miami, Los Angeles, Berlin, Moscow, and Mumbai, and adding others including Sydney and Melbourne.In February 2013 at Lincoln Center during Mercedes-Benz Fashion Week, "Big Shows", a photo-retrospective by photographer Camilo Him, celebrated New York Fashion Week in the 1990s, including Mallis' work.Mallis also served as a global "ambassador" for IMG, advising in many countries on organizing fashion events, judging fashion shows, and mentoring students.