 A promotional vehicle for Kraft's brand Peek Freans Lifestyle Selections, a line of cookies with alleged health benefits, the branded content series featured love, hate, mystery and heartbreak storylines centered on the Casa di Tea, an oceanside teahouse in fictional Glamora County.According to Peek Freans, the company looked at "consumers' love for soap operas" and gave "As the Cookie Crumbles" "all the stereotypical elements you'd expect to find in a soap opera.