 The station was originally launched in 2006 as Original 106 (Solent), owned by Canwest, which then sold the station to Celador in August 2008.It was replaced by "The Coast 106" in October 2008, and while initial RAJAR results were encouraging with a healthy increase over those posted by Original, the weekly reach stagnated at around 115,000 by early 2011.Celador then rebranded the station as Jack FM, to bring it in line with its sister station in Bristol, from 4 July 2011.