 Originally, it incorporated some of the same stories and covers as the U.S. version (and utilized a similar logo to that of the American version), but eventually began publishing completely different editorial content, often with a Canadian focus – although the Canadian edition also published features and photos on American productions that did not appear in the U.S. version.Telemedia continued to use the same logo and staple-bound manufacturing used at the time of the split by the U.S. "TV Guide" publication until the late 1990s, even as its former U.S. counterpart had updated its logo and adopted a perfect square binding process during the 1980s.Similarly, while the U.S. "TV Guide" began reducing its television listings in favor of incorporating more editorial content, until the 2000s, the bulk of the Canadian magazine's content remained the localized listings.