 The Reuters sign in Times Square and offered passersby the option to use their phones to customize a pair of shoes.Once the user has then customized the pair of shoes they receive a text with a wallpaper of the shoe and then given the option to purchase their customized shoe.NIKEiD has invited celebrities such as Amani Toomer and DJ Clark Kent to go into the NIKEiD bespoke workshop, situated in 21 Mercer Street, New York and design their own shoe.