 The businesses and sales in the area are a part of Oakland's economic base.In recent years, the area is seen as ripe for mixed-use development intensification, and other bicycle and pedestrian improvements

With annual tax revenues of more than $3 million for years, the dozen or so dealerships on Broadway have historically been one of the city's largest sources of sales tax revenue.During his term in office, former Oakland Mayor Jerry Brown appeared in a series of televised "Buy Oakland" commercials.