 The magazine's original format consisted of several editorial articles on television programming and/or issues related to television, with the bulk of the magazine featuring programming listings specific to the market served by a particular edition.Beginning with the release of the first issue of "TV Guide" in the United States on April 3, 1953, the Canadian edition of the magazine was virtually the same as the U.S. publication, right down to the advertisements featured in the colour section (until the mid-1970s, some Canadian "TV Guide" editions were also sold in some markets bordering the United States).The only differences between the two publications were the price (in 1972, the U.S. edition sold for 15¢ per copy, while in Canada, it sold for 25¢ per copy, equivalent to $ in ) and the publisher.