 It launched on 21 July 2018 on Virgin Media channel 217 but was removed on 24 July 2018.It officially launched on 2 August 2018 on Virgin Media, on 3 August on Freesat and Sky, and on 14 August on Freeview.The EFL said in its news release on 4 May 2018 that "the partnership between the EFL and Quest will guarantee accessible high quality, free-to-air coverage for football fans across the country".