 Also in 2010, BrewDog produced a 55% ABV freeze-distilled beer called "The End of History", with the bottles packaged in small stuffed animals, priced at £500 and £700 each.Only 12 bottles were produced; 11 for retail sale, with the other one going to Internet video blog BeerTapTV.BrewDog claimed that this set new records not only for alcoholic strength in a beer, but also for price.