 In 1996, following a fire that destroyed one third of the hospital complex, Cowell found his organisation reliant on media attention for its continued survival.Cowell was approached by representatives of the newly formed Animal Planet channel to produce a television series chronicling the drama of life in the wildlife rescue facility.The show experienced long-term success; it has been cited as "the longest-running animal rescue TV series" and continues to broadcast on Animal Planet, and various other channels owned by Discovery Communications.