 Businesses established along Meyer's Ferry Road at Elston which created the main street of Surfers Paradise now known as Cavill Avenue.Although the surf beaches of Elston were a popular destination, the lack of road access limited the extent of residential and commercial development.It was not until 1925 that the Jubilee Bridge was built between Southport and Main Beach which opened up Surfers Paradise for tourism and associated development and eliminated the need for the ferry service.