 "The Washington Post" has referred to Snyder as a "pioneer in consumer communication", on account of his early entrance into the business of online market research and communications.In January 2007, Snyder sold his interest in New Media Strategies to Meredith Corporation, continuing his role as CEO through December 2011.At the time of the acquisition Snyder provisioned for a portion of the proceeds to be set aside in an employee stock pool, which appreciated to $2.5 million and in 2010 was paid out to employees who had remained at the company for three years.