 With more than 20 years of field sales, management and B2B sales training experience, Webb was the first to explain how the scientific, measurement orientation of process excellence could help salespeople sell.He pointed out that the purpose of sales is to get customers to take actions, and this is fundamentally different than the purpose of manufacturing.Salespeople have always known they must earn the customer's attention, their time, and their trust if they ever are to get a chance to earn any of their money.