 Vincent Moon and Efterklang released the film exclusively online in January 2011, developing of a new method of film distribution called 'private-public screenings' – people who want to see the film have to organize their own screenings.The massive success of the operation (over 1100 home screenings to date) led to a new concept in online cinema.In March 2011, Vincent Moon teamed up with the electronic folk duo Lulacruza to explore the musical cultures of urban and provincial Colombia.