 Kennedy responded publicly seven weeks later in a televised address on July 25, 1961.During the speech, Kennedy stated his intention to ensure access to shelters in the event of a nuclear attack on the United States.In the aftermath of the speech, numerous companies began producing such shelters, and products were sold with explicit reference to the shelters; for instance, Foam-Ettes toothpaste tablets boasted that they could be used "wherever you are—even in a family fallout shelter."