 The team's dominance helped Lamar Hunt become a central figure in negotiations with NFL Commissioner Pete Rozelle to agree on an AFL–NFL merger.In the meetings between the two leagues, a merged league championship game was agreed to be played in January 1967 following the conclusion of the leagues' respective 1966 seasons.Hunt insisted on calling the game the "Super Bowl" after seeing his children playing with a popular toy at the time, a Super Ball.