 Robinson's professional background is rooted in travel, commencing in the UK in the late 1970s when he joined Thomson Holidays, the world's largest Tour Operator later becoming a General Manager.After positions with Diner's Club UK, Avis Europe and Saatchi & Saatchi Advertising, Robinson became General Manager of Sovereign Holidays at the old Owners Abroad Group, a leading UK holiday company.He participated in the re-launch of the group as First Choice Holidays in 1994 and the following year performed a similar role for the company's Canadian Tour Operations as they became Signature Vacations.