 James Cortada was one of IBM's management consultants on market driven quality.His book "TQM for Sales and Marketing Management" was the first attempt to explain the theory of TQM in a sales and marketing context.George Antoin Smith, Jr. in Naperville, IL, an Electrical Engineering graduate of Purdue University, had been a successful Field Sales Engineer and District Sales Manager of Hewlett Packard electronic components to OEMs.