 Coppertone has become the leading sun care brand in the United States, with annual $9 billion in global sales.A variety of kinds of branding are used to identify various Coppertone products

The name "Coppertone" originated from its marketing of suntan lotion.The company became famous in 1953 when it introduced the Coppertone girl, an advertisement showing a young blonde girl in pigtails staring in surprise as a Cocker Spaniel puppy sneaks up behind her and pulls down her blue swimsuit bottom, revealing her bottom to have a lighter tone than the rest of her body.