 In 2011, BrewDog was described as "one of the prime movers" behind the campaign which changed the law in 2011 to allow new beer measures in Britain.2011 also saw the company offered crowdfunding shares totalling £2 million, the equivalent of 8% of the capital of the company.The shares were sold at £23.75 and accompanied several benefits such as discounts in their bars and online purchase of their beers, and the opportunity to attend their annual shareholders meeting.