 The film briefly came to the attention of the Warren Commission investigating the assassination of President John F. Kennedy because of a viral marketing campaign that placed personal ads in the "Dallas Morning News" asking the "Running Man" to please call "Lee".Investigators thought that these might be coded messages placed by assassin Lee Harvey Oswald until they discovered the source of the advertisements.In Hollywood, an urban legend arose claiming that the film was a flop because it starred actors named Lee and Harvey.