 She was, along with Bodymap, one of the new wave of designers who emerged at the beginning of the 1980s in London.Hogg first sold her designs at Hyper Hyper in London's Kensington and later from her own shop in Newburgh Street, always refusing to ‘sell out’ to the mainstream fashion industry.Her collections bore names such as "Psychedelic Jungle" (1981), "Warrior Queen" (1989), "Best Dressed Chicken in Town", "And God Created Woman" and "Wild Wild Women of the West".