 They were also the shirt sponsor of Cardiff City for 2010-2011 season.In October 2009, due to concerns raised by representatives of the Premier League about exposing youth to gambling, SBOBET replaced their logo on all Cardiff City youth academy team shirts with that of the Ty Hafan Children's Hospice.Celton Manx, operator of SBOBET, announced in August 2013 its Asian betting partnership agreements with five Premier League teams, becoming the official Asian betting partner of Swansea City A.F.C., West Ham United F.C., Southampton F.C., Hull City A.F.C.