 The Gujarati and Marwari communities owned majority of the industry and trade enterprises in the city, while the white-collar jobs were mainly sought by the South Indian migrants to the city.This was the line taken by Bombay cartoonist and journalist Bal Thackeray in his weekly magazine "Marmik" (Satire), launched in 1963, which soon became one of the most popular magazines among Native Marathi speakers of Bombay.Backed by his father Prabodhankar Thackeray and a circle of friends, he established the Shiv Sena party on 19 June 1966, out of a feeling of resentment about the relative marginalization of Maharashtrians in Bombay.