 In 1994, Jaffery was asked by the Yamaha Music Foundation, a Japanese music production company, to assist them in widening the appeal of the Japanese group Chage & Aska outside of the Pacific Rim.The group had sold 45 million albums in their region, but had not been successful yet elsewhere.Jaffery devised the concept of the international collaboration featuring western pop stars recording the songs of Chage & Aska.