 An early "on the air" promotion entitled "Make Maggie Moo" became so popular that when the station was later sold and the format changed to top country, Maggie remained to become the station mascot, and the station is now known as C103 "The Home of the Cow".Current owners Don and Venita Bowles have operated the station under the parent company DreamCatcher Communications since 1997.WRAC C103 is one of four stations in southern Ohio and northern Kentucky owned and operated by DreamCatcher Communications.