 During the '07 - '08 season, "The Basketball Jones" was recorded daily in a studio at Super Sonics Productions in downtown Toronto and produced as a 20 minute show.The improved sound quality, word of mouth, and Skeets' growing popularity as a writer on Deadspin.com brought more listeners, bouncing the show into iTunes' top 100 most popular podcasts.At this time, the website, thebasketballjones.net, registered approximately 60,000 page views per month.