 During the first quarter of 2010, China Education Resources initiated a joint promotional campaign in China with the Coca-Cola Company promoting Qoo, a non-carbonated beverage targeting the youth market.Coca-Cola Company successfully distributed over 100,000 promotional packages in the Beijing area each consisting of a large bottle of Qoo and a CD from China Education Resources which contained ten English courses and a link to China Education Resources education portal which gave the user access to online tutorial courses and a memory game to help students learn English.Overall, China Education Resources is helping to transform the curriculum of the world's largest educational system.