 Following this tweet  in July 2011, he is also reputed to be the originator of the idea of Vine, a mobile social networking service based on short looping videos.He grew up in Oxfordshire.After graduating with a first class degree in psychology and philosophy from Oxford University in 2004 and completing a Master's degree in Cognitive Science at Paris Descartes University under the supervision of J. Kevin O'Regan in 2005, he started a career researching, writing about, and teaching memory techniques.