 To learn the electromagnetic spectrum, for instance, Cooke proposes transforming each stage (for example, the microwave) into an image (a microwave in the kitchen).He also features prominently in Joshua Foer's "Moonwalking with Einstein", having acted as memory coach to Foer, who went on to become U.S. Memory Champion.He is co-founder of Memrise, an online educational platform that uses memory techniques to optimise learning.