 A consortium of boutique agencies started in 2005 by Trevelino/Keller, an Atlanta-based national public relations firm.The purpose of the Atlas Alliance is to serve clients who have a particular communications need, but trust the nature of a boutique culture and environment.Atlas Alliance consists of UK-based The Word Shop, Atlanta-based Lanza Group, Dubai-based Active PR, Los Angeles-based Platform Media Group and Singapore-based Mileage Communications.