 He became actively involved in journalism as proprietor of the "Armidale Chronicle" and financial editor of the "Daily Telegraph" from 1890 to 1898.While focusing overwhelmingly on free trade, actively denigrating the neighbouring colony of Victoria's protectionist policies, he also worked on the compilation of an Australian biographical supplement to "Webster's International Dictionary" and supported Federation.Pulsford was a leading proponent of the free-trade cause, although an intended candidacy for the New South Wales Legislative Assembly in 1891 did not eventuate.