 Pulsford continued his support for the free-trade cause outside Parliament, and in May 1914 planned to establish a free-trade paper to be circulated around Australia, New Zealand and South Africa, a scheme that was abandoned following the outbreak of World War I.He revised his book "Commerce and the Empire" (originally published in 1903) in 1917, arguing that free trade was central to the freedoms the Empire was fighting for, and calling for free trade with Germany after the war.On 2 March 1919 he married Blanche Elspeth Brown at Neutral Bay, but he died later that year on his seventy-fifth birthday, 29 September 1919.