 To date, the album was sold in 500,000 copies worldwide.In 1996, Jaffery co-founded two new companies, Taste Media, Ltd. and Taste Music, Ltd. As co-owner and managing director for both companies, Jaffery secured numerous territorial worldwide license record deals with various independent and major labels with a portfolio of artists including Muse, Vega 4, One Minute Silence, Shed Seven, Sundae Club and Serafin.Under his management, the company's artists sold more than 5 million copies across six album releases combined, achieving numerous platinum awards, one IFPI Award and 15 gold award sales discs.