 Product displacement

Product displacement is the removing of trademarked products from primarily visual media in order to avoid the payment of licensing fees, if the trademark owner objects, or if the broadcaster would prefer not to publicise a product for free, if the owners have not paid for it to be included in a programme.Product displacement can also refer to brands/companies deliberately modifying their name or logo in an attempt to make people see the logo and realize that the logo/name is not correct.