 Unbranded product displacement is used when a marketer makes a known effort to hide or pixelate the logo of non-fictional company or product within a specific advertisement, TV show, or movie.Within unbranded product displacement there are two different ways that can be used to hide or pixelate a non-fictional product or brand.Either through "digital alternation" where the brand is pixelated, erased, and or hid digitally, or through physical removal of a brand, such as removing the logo of a car from its front grill.