 Held since 1966, Gitarijada is one of the longest lasting festivals in Serbia and in South Eastern Europe and the largest festival of young and unaffirmed bands in South Eastern Europe.Apart from the competition of unaffirmed bands from the region of former Yugoslavia, the festival program includes performances of established acts.Gitarijada was founded in 1966 by Zlatni Prsti guitarist and vocalist Momčilo Radenković.