 Ernst Bettler, Pfäfferli+Huber and its drugs do not exist, and neither do the Swiss towns "Sumisdorf" and "Burgwald" that feature in the article – their names are presumably based on the real Swiss towns of Sumiswald and Burgdorf.Nonetheless, the story was well received in graphic design circles.Among others, the September/October 2001 "Graphic Anarchy" issue of "Adbusters" magazine hailed Bettler's work as "one of the greatest design interventions on record", and the 2002 graphic design textbook "Problem Solved" by Michael Johnson covers Bettler as one of the "founding fathers of the 'culture-jamming' form of protest".