 WVR exec Kokuho said they hoped the initials "SRC" will be more palatable to international audiences.On March 12, 2011, it was reported that Don Quijote, a Japanese discount store chain serving as the primary sponsor of the promotion, had ceased all funding to WVR.That same day, WVR officials issued a press release stating that barring the sudden emergence of a new primary sponsor, the promotion was effectively finished.