 The channel's losses were estimated to be $330 million as of May 2012.Discovery responded by raising the channel's retransmission consent fee (OWN was provided to cable providers effectively for free for its first two years on air) to a level more in line with other basic cable channels, a move that the company expected to allow the channel to break even in late-2013.On September 15, 2012, OWN premiered ""—a reality series starring Iyanla Vanzant.