 The station, known as "K-100", became "Z-100" when the call letters changed to WZZF-FM in 1986.The station was purchased by WRUS, INC., of Russellville, Kentucky (a division of Forever Broadcasting at the time).WZZF had been oldies but changed call letters to WVVR-FM when it joined with WMJM to pick up the former WBVR-FM country music format.