 Zaslav pressured Oprah into moving her talk show to the channel, believing that it could boost its business.In November 2009, Lisa Erspamer—a Harpo executive that had been a co-executive producer of "The Oprah Winfrey Show" since 2006—was named chief creative officer of OWN.Due to her history of working with Winfrey, the appointment of Erspamer was seen as having stabilized OWN's development