 His continued success over the next two seasons led to what was then a big-money transfer in March 1973, when he moved to West Bromwich Albion for a fee of £80,000.Playing at a higher level, he was not to achieve quite the same success as he had in the lower divisions, scoring 17 league goals in 65 starts for the Midlands club.He was already starting to suffer from niggling injuries towards the end of his time there, and in October 1975 he moved back to Oldham on a free transfer.