 Darrall Macqueen's first production was a converged TV/web event week for ITV in January 2000 called "Mouse".This was transmitted live every day over children's half term school holidays on CiTV, celebrating the internet and interactivity.A further two "Mouse" event weeks were commissioned in 2001, during which time Darrall Macqueen were consulting for HomeChoice (UK based VoD service now called TalkTalk TV) on their pre-school and children's broadband strategy, and for Yes Television (UK based IPTV and VoD) on their children's ADSL channel and branding creative strategy.