 Some "hooks" and "catchphrases" used by the station are/were, "Today's Best & MOST Country", "The Big Money-Beaver Country FM", and others.In the late 1990s, the station moved out of its studios in Russellville, Kentucky and moved into new studios located in downtown Hopkinsville, Kentucky.That all changed after the sell off from Forever Broadcasting when the station was then moved to a brand new location in Clarksville, Tennessee along with the other main Clarksville stations including WCVQ.