 In Australia, Hallmark Channel re-branded to that name on 1 July 2010.In Hungary (as Universal Csatorna), Czech Republic, Slovakia and ex Yugoslav countries Serbia, Croatia and Bosnia and Herzegovina, Hallmark Channel was re-branded to that name on 3 September 2010.And in the Philippines, this channel was launched on 26 July 2010 and replaced the Sci Fi Channel which was rebranded as Universal Channel.