 However, since the 1990s and 2000s, with the opening of many artists' workshops, and the decline of the traditional garment and furniture purchasing industries that had once sustained the area, it has become increasingly popular with artists and bohemians, who flocked to the area for its lower-rents.Florentin was the setting for a TV series in the broadcast between 1997-2001 called "Florentin".The series helped to raise awareness of the existence of the neighborhood and to establish the previously neglected neighborhood in the Tel Aviv consciousness.