 After becoming Discovery Communications' new CEO in 2007, David Zaslav found Discovery Health to be underperforming, and taking in significantly lower carriage fees in comparison to the company's namesake.As a result, he began to explore the possibility of re-launching the channel as a joint venture with another partner.Zaslav's wife was an avid reader of Oprah Winfrey's "O" magazine (a joint venture with Hearst Corporation); believing that her values could serve as the basis for a cable network, he contacted Winfrey's agents to hold a meeting in April 2007.