 According to the article, Bettler was asked in the 1950s to design advertisement posters for "Pfäfferli+Huber" (P+H), a Swiss pharmaceutical manufacturer.The article states that Bettler knew of the company's involvement in Nazi concentration camp experiments and decided to accept the commission with the intention of damaging P+H.The four posters he created, Wilson's article recounts, were exemplary works of International Typographic Style design, advertising P+H drugs such as "Contrazipan".