 OWN was not Winfrey's first cable television venture, having been co-founder of the women's cable network Oxygen.However, her involvement was limited to being an investor; Winfrey distanced herself from the channel when discussing OWN, stressing the importance of actually having influence over programming when participating in such ventures.In November 2008, Zaslav stated that Winfrey had planned to not renew her contract with CBS for "The Oprah Winfrey Show" beyond the 2010-11 season, and that the show could move to OWN in some form following the end of the syndicated run.