 It airs a Country music format.WVVR-FM went on the air in 1960 as WFOF-FM with several call sign changes through the years including WKSD-FM, WKOA-FM, WYKH-FM, WZZF-FM and WBVR-FM.The station was purchased in 1977 by a group of Hopkinsville, Kentucky investors, with Hal King serving as the manager.