 Or maybe the BBC marketing department is just very good at putting a trailer together..."

In addition to the trailers, the BBC planned a "glitzy" "EastEnders" BBC Radio 1 competition to promote the sisters' arrival, called "I love R&R" (Ronnie and Roxy).It ran from the end of June 2007, and included online promotion and video via the website "Iloverandr.com".The prize consisted of VIP tickets to a special party, which was to be attended by "EastEnders" actors and Radio 1 DJ Dave Pearce.