 On Friday, May 4, 2012, Mushnick made comments regarding rapper Jay-Z and his marketing in regards to the NBA's Brooklyn Nets.In the column Phil states, "As long as the Nets are allowing Jay-Z to call their marketing shots -- what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new "urban" home—why not have him apply the full Jay-Z treatment?