 She began hosting fashion shows in the stores during the 1930s, and established the Neiman Marcus Fashion Award for outstanding fashion designers in 1938, elevating the store's status to an arbiter of couture.During World War II, Carrie pushed designers to create fashions that aligned with the rationing of certain materials, including nylon and other fabrics.In 1950, her brother Herbert died and she became the chairman of the board of directors.