 McMillan stated that she is trying to find ways to keep Spirit Day going since the internet and social media continue to change.Brittany McMillan was a high school student in 2010 when she started working with GLAAD, Gay & Lesbian Alliance Against Defamation, to create the first ever Spirit Day.McMillan said about the event, “Ultimately, I want Spirit Day to make just one person feel a little bit better about his or herself, to feel safe enough in their own skin to be proud of who they are.” McMillan has said that she took inspiration from Canada's Pink Shirt Day when creating Spirit Day's signature purple color.