 He has criticized the lifestyles portrayed by the company, both in their storylines and the performers' personal lives.In 1997 he implied that WWF chairman Vince McMahon's perpetration of steroid use for his performers led to wrestler Brian Pillman's early demise.McMahon responded (on an episode of "WWF Monday Night Raw)" that Mushnick was a "self-righteous, egotistical, miserable son of a bitch."