 MoveOn.org, a civic action political group, posted a petition objecting to the new program, that gathered the signatures of over 50,000 Facebook members in 10 days.As early as 2005, Attorney Joseph H. Malley, (Law Offices of Joseph H. Malley, PC, Dallas Texas), began investigating the emergence of videos used in online ads to conduct ubiquitous tracking of consumers, developing a litigation plan.The difficulty in developing a strategy concerned little if any legal precedent related to modern technology, and lack of scientific proof evidencing hidden tracking mechanisms.