 'As soon as I tried his wines, I knew he truly was a prince' said Veronelli, who convinced him to sell some of the wines, up to then only for personal consumption.Luigi Veronelli stated that Prince Boncompagni Ludovisi was the first to employ "biological farming" practices in Italy.He compared Fiorano red wines to Sassicaia, and once wrote of them, "They enchant you with the first taste, burrow in your memory and make you forever better", and, "If I lived in Rome, I would beg for them at the prince's door every morning".