 He is the founder and editor-in-chief of Showbiz 411, an entertainment news and film review column which started with "The Hollywood Reporter".Among Friedman’s activities in celebrity journalism have been writing the “Intelligencer” column at "New York" magazine and editing "Fame" magazine, where he wrote cover stories on Paul McCartney, Whitney Houston, Paloma Picasso, Carly Simon, and other stars.He has also written articles which have appeared in "Vogue", "The New York Times", the "New York Daily News", "Redbook", "Us Weekly", "Premiere", "The Washington Post", and other publications.