 Carrie believed that the store's location in Dallas was a core part of the Neiman Marcus identity, and refused to consider stores outside Dallas for a long time, as she hoped the store would bring tourists to Dallas.She eventually approved of the Preston Road Neiman Marcus branch store—the first store outside of Downtown Dallas—before her death in 1953.Stanley Marcus , who had been the leader of the Store for many years, became President at the death of his father, Herbert.