 Launched on July 2002 to commemorate the remarkable wedding, the festival was at first an amateur concert of locals.However its publicity was soon fueled by a documentary "Marriage in Putyatino".The film by Dmitriy Stepanov a film director from nearby Sergiyev Posad was dedicated to Chaliapin's wedding and a joyful party which followed the ceremony at the couple friend's villa in Putyatino few kilometers from Gagino.