 Earth Learning Idea was set up in May 2007, for the International Year of Planet Earth, with the intention of reaching as many children throughout the world as possible, particularly those who suffer from lack of resources and from lack of thought-provoking teaching.The aim is to foster a better knowledge of the natural world and how it works, encouraging the joy of knowledge about the Earth in those who may not otherwise have the opportunity to receive it.Earth Learning Ideas enhance learning by being fun to carry out and so enjoyable for pupils and teachers.