 Sales in the U.S. did not increase notably until 1963, when the company launched its "You meet the nicest people on a Honda" advertising campaign, the first of its scale to position motorcycles to mainstream Americans.By the end of the year, Honda had sold more than 100,000 units in the U.S., more than all other motorcycle manufacturers combined.Expansion at this time led the company to move to a new headquarters facility in Gardena, California, in September 1963, and total unit sales in 1964 represented nearly half of the U.S. motorcycle market.