 Its lettering was changed to advertise the Made in Oregon gift retailer in 1997, and in 2010 the sign was acquired by the city and its lettering changed again, to read "Portland Oregon".In 1966, White Stag was purchased by the Warner Brothers Company, which later became the Warnaco Group.The company moved its operations out of its downtown Portland building in 1973 and by 1987, had moved out of Portland completely.