 In a controversial move, EG acquired the brand of fellow North American gaming organization, Loaded, on October 9, 2010, but the deal only constituted the company sponsors, team owner and their "Heroes of Newerth" squad.In 2010, EG expanded into fighting games by signing Justin Wong and Martin "Marn" Phan.Within a year, they expanded their fighting game division with the addition of Ricki Ortiz, Ari "fLoE" Weintraub, and Eduardo "PR Balrog" Perez-Frangie, as well as Japanese players Yusuke Momochi, and Yuka "Chocoblanka" Kusachi.