 Though the origin of this project was revealed by Deva Katta in the late 2010, Naga Chaitanya signed an Untitled film which was reported to be directed by Deva Katta under Max India Productions which would make this film Deva Katta's Third Directorial Venture in 2011.Deva Katta confirmed that the project is "Autonagar Surya" itself and not any other film.Due to the construction of an automobile industry set designed by Art Director Ravindra, the filming delayed and was set to start after Naga Chaitanya completed his shooting for Dhada.