 During this time, Michalsky initiated and developed cooperations and product lines with the fashion designers Yohji Yamamoto and Stella McCartney as well as with Rap musician Missy Elliott.He was also responsible for the re-launch of older adidas products in a "Retro-look“.In May 2005 Michalsky was approached by the Korean luxury group Sungjoo with the task to revive the tarnished fashion brand MCM.