 It was also informed later that the trailer would be screened in Theaters along with Selvaraghavan's directorial "Varna", the Telugu back to back shot version of "Irandaam Ulagam", which was released on 22 November 2013 across the world.A set of 6 stills, 3 poster designs and the Theatrical trailer of 96 Seconds were released officially into the Web Media on 22 November 2013, a day before Naga Chaitanya's birthday as his birthday gifts by the team.Auto Nagar surya worldwide distribution rights were sold for to Dil Raju.Satellite Rights were sold for to Geminitv.