 The first look of the film was unveiled by Thiru on 1 May 2012 via Twitter.Trisha, who had previously declined four of Vishal's films -"Sathyam", "Thoranai", "Theeradha Vilayattu Pillai" and "Vedi"— was signed as the female lead few days later.It was widely reported that Arvind Swamy had agreed to essay a negative character in the film, however Thiru informed that Arvind Samy was considered but never approached, adding that it was not a negative character either.