 In the same year, the H2 media factory GmbH was awarded the regional prize in the competition "Hamburger Gründer Champion" award (Founders Champion award), organized by the Kreditanstalt für Wiederaufbau (KfW).In August 2011 the H2 media factory GmbH was renamed in netzwelt GmbH.Some SEO blogs have speculated that the unusual success of netzwelt.de was achieved in part with the support of search engine optimization, since after a sharp rise in the reach within the quarter followed by equally dramatic crashes, which may be explained with a punishment by Google.