 Naomi Wolf's "The Beauty Myth" noted the beginning of feminist critiques of societal standards regarding female beauty.This "feminine ideal" is the goal of most women in society, although feminists have been working for decades on eradicating this idea (Brownmiller, 1984).The first feminist mass meeting in 1914 included demands such as the 'right to ignore fashion' and the 'right not to have to wear make up'.