 In 2011 Zamano announced investment in a new entity called Newsworthie.This entity was focused on providing a solution for companies to use their online content to increase their revenues and a solution for companies seeking to promote their products in a contextualised manner.However, investment in Newsworthie was ended in October 2011 with outgoing CEO John O'Shea announcing that "As our investment capacity is limited, we intend focusing it entirely on opportunities related to our mobile expertise, and have suspended further investment in Newsworthie."