 They suggest the more teens view advertisements, the less they are affected by them and the more they become skeptical of the messages that are in advertisements.This is because repeat exposure to ads can give them a better understanding of the motives behind such ads.Similarly, Marsha Richins, former president of the Association for Consumer Research, theorized that, "by late adolescence... the sight of extremely attractive models is 'old news' and unlikely to provide new information that might influence self-perception".