 Global distribution rights for the Telugu version were sold for 340 million, and PVP Cinema acquired "Naan Ee" distribution rights for 50 million.Outside India, 14 Reels Entertainment distributed "Eega" and "Naan Ee" in association with Ficus, Inc. Reliance Entertainment acquired "Makkhi" distribution rights.Weeks after "Eega" release, its pirated version was released; it was illegally filmed in a theatre in Varadaiahpalem, Chittoor district.