 In 1991, one month before the Gulf War, the couple launched Al Hashulchan, with Janna Gur as the chief editor.The last decade of the 20th century was the formative one for the local food revolution and the interest in gastronomy was immense.originally conceived as a trade journal for chefs and restaurateurs, developed a following among local foodies and in time evolved into a popular general interest food and wine magazine, considered the premier culinary Hebrew speaking magazine widely ready by amateurs and professionals alike.