 The way beauty is portrayed in the media tends to cause dissatisfaction and negative thoughts about oneself when those results are not achieved.Sociocultural standards of feminine beauty are presented in almost all forms of popular media are bombarding women with these unrealistic images that portray what is considered to be the "ideal body" within this society.Such standards of beauty are unattainable for most women; The majority of the models displayed on television and in advertisements are well below what is considered healthy body weight.