 From 7 September 2010 Celador became the new licence holders and rebranded Star 107.2 as The Breeze 107.2 on 14 February 2011.Originally known as Quay West and was launched in August 1998.It was later relaunched as Total Star Somerset under the ownership of One Gold Radio and breached Ofcom regulations after transmitting new transmitter power at North Hill at 30,000 watts vertically without permission on the 102.4 frequency.