 In a study published in "Sex Roles", psychologists Heidi Posavac, Steven Posavac, and Emil Posavac found that many young women will express dissatisfaction with their bodies, particularly with their body weight, when they are exposed to images of thin models who are slimmer than the average woman.Early researchers in the area of sex roles in the mass media examined a large number of ads at a time in order to classify and count particular types of representation (Rakow 1986).Expressing similar sentiments, an aspiring young model was quoted as saying, "Deep down I still want to be a supermodel... As long as they're there, screaming at me from the television, glaring at me from the magazines, I'm stuck in the model trap.