 On 28 July 2011, Lloyd previewed five tracks from the album during a UStream session, including tracks featuring Busta Rhymes, Mike Posner, Ghetts, Mic Righteous and Dot Rotten.Lloyd signed a record deal with Epic Records in the United States.To promote "Sticks and Stones", Lloyd embarked on her first concert tour, the Sticks and Stones Tour, beginning in March 2012, visiting various venues across the United Kingdom.