 A good example of sports communication and its effects on players, organizations and media was the well-documented conflict involving two players for the Miami Dolphins.Inappropriate, discriminatory, and abusive interactions between Richie Incognito and Jonathan Martin lead to the release of Richie from the team, organizational issues, and an abundance of media coverage both negative and positive.Another example of sport communication is the recent "deflategate" scandal involving the New England Patriots apparently deflating the footballs during half-time of the AFC Championship game against the Indianapolis Colts.