 Nani reincarnates as a housefly and tries to avenge his death and protect Bindu from an obsessive Sudeep.The idea for the film originated in the 1990s from a conversation in which Prasad joked with Rajamouli about the idea of a fly seeking revenge against a human.Rajamouli reconsidered the idea after finishing "Maryada Ramanna" (2010), and Prasad developed it into a script.