 In 2009, technology columnist David Pogue stated that smartphones could be nicknamed "app phones" to distinguish them from earlier less-sophisticated smartphones.The term "app", short for "software application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society.Most mobile devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music, other media, or more apps.