 A study conducted by Rich, Woods, Goodman, Emans, and DuRant found that out of 518 music videos and among the 391 acts of violence the aggressors were 78 percent male and the victims were 46 percent female.The need for artists to fill hours of airtime on television make certain that artists and their videos increasingly become more shocking, as to be noticed.Violence and sex or the combination of the two, are most often used for a shocking effect on viewers.