 The Type M's first presentation, at the 1923 Motor Show, was accompanied by a press release which boasted that "Audi is one of those German automakers that believes doing the job properly is more important than price" („"Die Audi-Werke zählen zu jenen deutschen Automobilfabriken, welche die Preisfrage hinter die konstruktive Aufgabe zurückstellen"“).This approach may have helped to win the car more admirers, but paying customers were harder to find.The Type M came with a manufacturer's recommended retail price of 22,300 Marks for a large six-light "Pullman-Limousine" bodied vehicle.