 Mass media's use of such unrealistic models sends an implicit message that in order for a woman to be considered beautiful, she must be unhealthy.The mindset that a person can never be "too rich or too thin" is prevalent in society, and this makes it difficult for females to achieve any level of contentment with their physical appearance.There has been a plethora of research to indicate that women are negatively affected by constant exposure to models that fulfill the unrealistic media ideal of beauty.