 M. M. Keeravani composed the film's soundtrack and score, Kotagiri Venkateswara Rao edited the film, Ravinder Reddy was its art director, and Rajamouli's wife Rama worked on the costume design.Production of the film began with a formal launch ceremony on 7 December 2010 in Hyderabad.The original version was filmed over a six-month period and cost nearly 110 million; Rajamouli felt the quality of the material was poor and started again.