 Another statistic, stated by the Media Awareness Network, is that the average model weighed 8 percent less than the average women twenty years ago, compared to models weighing 23 percent less today.A study by A. Chris Downs and Sheila Harrison from "Sex Roles" found that one out of every 3.8 television commercials has a message about attractiveness in it.They determined that viewers receive roughly 5,260 advertisements related to attractiveness per year (or at least 14 per day).