 In 1989, Lowepro U.S.A. became a wholly owned subsidiary of DayMen Photo Marketing and was established as a corporation; the Lowepro registered trademark was bought in 2002.Brockway Moran & Partners invested in DayMen in partnership with management in October 2010.On September 22nd 2017 the company was acquired by The Vitec Group plc for $10.3 million.