 They concluded that approximately 29% of men were dissatisfied with their bodies specifically because of the media.Heidi Posavac, Steven Posavac, and Emil Posavac "found that young women who are already content with their bodies are generally unaffected by media images of models and other attractive women".They concluded that only those who are dissatisfied with their bodies prior to viewing advertisements will then feel poorly after seeing advertisements featuring thin, attractive women..