 The "East Side Land Company" bought land from various farmers, laid out the streets, and then sold the lots to prospective residents and employers.James M. Schoonmaker, who had made his fortune in coke, owned a controlling interest in the land company.Other investors in the land company who were also immortalized in street names include Philander C. Knox, James H. Reed, H. Sellers McKee, George O. Morgan, and George B. Motheral.