 In 2010, Schoemaker won "Fast Company"s Influence Project, getting more than 500,000 clicks by tapping into his online followers.In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds, an eBay affiliate service that allows users to display live eBay auctions on their websites.The service was named the “eBay Most Innovative Application-Buyer” at the 6th annual eBay Developers Conference.