 Metropolitan Life intended the skyscraper to promote the company's image, and the building was surrounded by publicity.The tower was featured on the front of prominent magazines such as "Scientific American", as well as on the sides of corn flake boxes, coffee packets, and cars.The tower was loosely modeled on the Venician St Mark's Campanile, and featured extensive Early Renaissance-style detailing, with the more modern additions of huge clock faces, electric floodlights for night-time illumination, and an observation deck at the top.