 Film outfit's key persons, Annette Gozon-Abrogar (President) and Jose Mari Abacan (Supervising Producer and GMA Network's Vice President for Program Management) come up with the idea to produce a light yet inspiring drama series intended for the network's morning timeslot, and to pit against the rival station's romantic-comedy series, as well.“It will be a test as to which genre between drama and comedy will really get public attentions,” Abacan said.The production team began developing the storyline in July 2012, under the title “Angelina del Cielo”, with theme focusing on love, friendship, and family The producer hired first-timer director Omar Deroca to helm the series.