 Under the revised law, the Straus Building and the Pittsfield Building took the "palazzo" design and added somewhat stunted towers on top in the early 1920s, producing profitable buildings.One of the period's most famous buildings, the Tribune Tower, emerged from a competition held by the Tribune Company in 1922 to celebrate its 75th anniversary.The newspaper was one of the largest in the world and used the competition, in which members of the public were invited to influence the design of the skyscraper, to build a loyal following amongst its readership and generate free publicity.