 The size of the effect of expressions of pride on voting for McCain was roughly one third of the size of the effect of party identification, typically the strongest predictor.Appeals to pride were also found to be effective in motivating voter turnout among high-propensity voters, though the effect was not as strong as appeals to shame.Neuroticism- This is usually defined as emotional
instability characterized by more extreme and maladaptive
responses to stressors and a higher likelihood of negative emotions (e.g., anxiety, anger, and fear).