 The film includes an original song 'Caine's Arcade" by local songwriter Juli Crockett and a song from actor Ryan Gosling's band Dead Man's Bones.Mullick released the final 11-minute documentary to the video site Vimeo and YouTube on April 9, 2012, and shared links on popular sites including Reddit and Boing Boing.The documentary soon propagated in viral video fashion, with over 1 million views the first day, and more than 5 million views within the first five days.