 On 22 January, the newspaper "Mladá fronta DNES" reported that the "massive negative campaign" of Miloš Zeman and his team won him popularity in the online media, while Schwarzenberg's supporters have a majority on social sites, such as Facebook.During the election, the tensions and rivalries in the Czech society and media culminated to an unusual degree.Some of the commentators and politologists pointed to growing polarization of the society, which was also noted by some of the foreign media, such as "The New York Times".