 The design of each part of the building was individualist and distinct, with even each elevator different in design.A Chrysler showroom was placed on the first floor of the building and an observation deck and the exclusive "Cloud Club" on the upper levels.The Empire State Building originated from a 1928 project to redevelop the original Waldorf–Astoria into a 50-story mixed-use development; the purchase of the site for $14 million ($2.1 billion) set a record in New York for the year.