 The Key brand is owned and operated by the Go-Ahead Group.The Key is available to customers on the majority of the deregulated bus services operated by Go-Ahead Group in towns and cities across England.In addition, Govia train operating companies Southern, Govia Thameslink Railway and London Midland train operators introduced The Key as a new smart ticketing system on a phased basis across a series of routes and stations since 2010.