 Before 2011, Caine had spent weekends with his father George Monroy at the store, during which he had tried selling goods, including yard signs for supporting sports teams and snacks and drinks from vending machines.He found little success; Monroy's store was in an industrial area of East Los Angeles with little foot traffic, and his store was more a physical warehouse for sales made over the Internet.In summer 2011, Caine found many of the discarded boxes from the store and asked for his father's permission to create the arcade in the front, which George supported.