 John Raskob and Pierre du Pont entered into the project as financial backers, and concluded that the project would be more profitable if the site was used to build an extremely tall 80-story skyscraper instead.Although revised financial estimates suggested that the height should be cut back, the caché of having the world's tallest building was considerable, and instead an additional five stories were added to ensure the building, at , would be slightly taller than the Chrysler Building.An observation deck was built to attract tourists, which proved to be a valuable source of revenue.