 During the 1990s, the company increasingly focused on corporate clients, but in 1995, Schoen and Penn began working with Bill Clinton, using their experience from the corporate world and previous political clients to advise on his day-to-day communications and his 1996 reelection campaign.In November 2001, Penn Schoen Berland was acquired by the London-based media and communications company WPP Group plc.Later that year, the company founded its media and entertainment practice.