 The brand was popularized in the U.S by its appearance in numerous music videos from artists like Drag-On of Ruff Ryders Entertainment, Joey Stylez, Meek Mill, Ja Rule and other popular musicians like Sean P from the group YoungBloodZ.The label was seen on music group Winnipeg's Most in the "Maclean's Magazine" "Straight Outta Winnipeg" feature  as well as on CBC Television's Aboriginal series "8th Fire" hosted by Wab kinew.In 2014 the brand launched a made-on-demand cut and sew program for independent small to medium-sized private labels.