 McLeod commented that after creating Globetrooper they realised that they needed a business model from its inception and needed to listen more to its users on improving the site.Sullivan has an IT background and is the site's developer, while McLeod who has a business and design background, works on marketing and dealing with the sites users.Flightfox previously featured a contest-style format in which multiple experts competed to find the best flights for the customer, however due to demand, a one-on-one consultative model was implemented in January 2014.