 After gauging participants' interest in politics, the survey asked the participants to list either i) two positive characteristics of the Prime Minister, ii) five positive characteristics of the Prime Minister, iii) two negative characteristics of the Prime Minister, or iv) five negative characteristics of the Prime Minister.Participants were then asked to rate their attitude toward Blair on a scale from 1 to 7 where higher values reflected higher favorability.Listing five positive or negative characteristics for the Prime Minister was challenging; especially for those with little or no interest in politics.