 In a television interview days before the November 2008 election, Madden pointed at a wardrobe matter as "an indication just how unseasoned Sarah Palin is as a national candidate"; "TownHall.com" characterized Madden's comments as "trashing" and "particularly harsh on Palin", the GOP's Vice Presidential nominee for the 2008 election.Also during her 2008 campaign, Erick Erickson claimed "one of the biggest pushers of anti-Palin stories...was Romney spokeshack Kevin Madden".During a May 2011 exchange on CBS News's "The Early Show" regarding the then-upcoming 2012 race for the GOP presidential nomination, Madden criticized Palin for "using a presidential campaign as a vehicle to build a little bit more of a profile as a celebrity".