 Nefesh-Clarke developed the business plan for W4 in the framework of a year-long ‘International Consulting Project’ during her Executive MBA studies at ESCP-Europe business school in Paris.Named “MBA Student of the Year” by the Association of MBAs and The Independent newspaper in 2009, Nefesh-Clarke officially launched W4 on International Women’s Day 2010 (March 8, 2010) with her ESCP-Europe colleagues and an international team of volunteers.The W4 crowdfunding platform has been online since January 2012.