 The concept was designed to fuse retailing elements with leisure activities.Recognising the leisure benefit of integrated retailing to the customer was an enormous step forward for both leisure and retailing industries and was the start of an explosion of consumer spending in a new sector of leisure complexing.In 1998, MPC decided concentrate on the high levels of Supermarket saturation in the UK and how best to help independent stores and Farmers Markets survive through specialization within cities and towns; and also carried out major consumer market research on the needs of shoppers.