 He served as chairman through 2003 and as a member of its executive committee through 2011.Nisenholtz is credited by Dave Winer with contributing to the widespread adoption of RSS as a web standard through his decision to license the flow of New York Times stories to Userland software in 2002, thus.His 2003 keynote speech at the Software and Information Industry Association (SIIA) provided the inspiration for Robin Sloan and Matt Thomson to create their visionary short film EPIC 2014.