 The intent was to draw the observer's eye upwards, celebrating what Sullivan termed the "lofty" nature of the skyscraper, but not wasting resources on intricate detailing unlikely to appeal to a busy businessman.At the same time, the more lavish ground floor designs would make the building stand out to passers-by and pull in the necessary business for a successful commercial building.This community also saw close collaboration between architects, specialist structural engineers, and building contractors emerge on the new skyscraper projects.