 Rodríguez was in a company car at his residence around 8 a.m. on 13 November 2008 and was warming his car before taking his daughter and son to school when he was shot between eight and ten times at close range with a 9 mm weapon.Although his daughter Ximena was in the vehicle and witnessed her father's murder, she was uninjured.His son was still in the house at that time.