 In October, 1998 the Times Company gave him the additional responsibility of managing the company's new media activities in all its operating units; in June 1999, the company consolidated its Internet activities into a separate operating unit called New York Times Digital, naming him as its chief executive officer.The unit encompassed the company's major online holdings, including 50 websites and 300 employees.Nisenholtz remained CEO of New York Times Digital from 1999 through 2005 when the digital activities were integrated back into the operating units.