 Madden began working for Mitt Romney's 2008 presidential campaign in 2007, soon with the joint titles 'National Press Secretary' and 'Senior Communications Strategist'.Although John McCain won the Republican (GOP) nomination, a "Los Angeles Times" discussion of Romney's unsuccessful 2008 primary campaign noted, "his media operation CANNOT rank among the problems.Anchored by Kevin Madden -- a savvy and telegenic GOP spokesman -- the press shop was hard-working, well-organized and quick-off-the-mark."