 Also discussing the 2008 campaigns, "The Belfast Telegraph" opined that Madden (and Matt Rhoades) "have built the most sophisticated of all the press operations... Madden, in particular, is genuinely liked and respected by the press".The following election cycle, Kevin Madden joined Mitt Romney's 2012 presidential campaign.As Romney was securing the nomination in July 2012, "ABC News" described Madden as "a face of the campaign" and as "a more visible member of the candidate's campaign staff".