 In 2011, Mathison joined the international recruiting firm Chadick Ellig to launch a digital media department.Mathison's book, "Be the Media," published in 2009, is a guide to content creation and distribution for individual creators across all media.Mathison and "Be the Media" were featured in an Associated Press story after over 5,000 copies were pre-sold in eleven days by Mathison on social media platforms such as Twitter and Facebook.