 In 2001 he created B Store, a fashion licensing and wholesale company selling a range of up-and-coming designer labels in a physical store.During a trip to Paris Fashion Week in 2007, when Neves was wholesaling for his B Store brand, the idea for a virtual boutique marketplace came to fruition.A 2013 interview in The Daily Telegraph details the moment when Neves realised the need to give independent fashion boutiques an online retail presence