 Marin states that in the year 2000, the summer after his freshman year in college, his three best friends all came out to him, and that these experiences affected him so deeply that he was moved to create The Marin Foundation (in 2005).The Marin Foundation is most well known for their "I'm Sorry" campaign, where their LGBT and straight members attend gay pride parades, and hold up signs apologizing for how Christians have treated LGBT people.A photo of one of these demonstrations in 2010, labeled "Christians Hugging a Gay Man in his Underwear" went viral and, according to The Marin Foundation's website, was shared "over 34 million" times and viewed "over 116 million" times.