 In 2011, the company evolved into Merchlar "(the first augmented reality company in Canada)", a digital agency that powers augmented reality & virtual reality and offers interactive marketing solutions to companies such as Universal Pictures, Twitter, Alliance Films, Bell, Desjardins Group, Montreal International Jazz Festival, University of Maryland, and World Conference on Information Technology (WCIT).One year after the agency was formed, Contest of Quebec Entrepreneurs named Merchlar "Best New Technology Company" in April and granted the company "Award/Coup de Coeur Contest" in the following May.In June, Awane Jones and Bassil Silim Jones were selected by the Canadian Youth Business Foundation (CYBF) to represent the official Canadian delegation at the G20 Young Entrepreneur Summit (G20 YES)" in Mexico City.