 In June 2012, Coty announced in a press release that the perfume would be titled Lady Gaga Fame.Reports circulated in early 2011 that Gaga wanted the perfume to smell of blood and semen.The packaging lists the perfume's notes as "tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops".