 The Sanford Herald notated a recent case with Lake Mary High School out of Florida, was in such a case, when the school was given a cease and desist order to terminate the use of their ram logo because as their ram logo was too similar the Dodge Ram logo.In most cases, logo infringement is accidental, but the resulting repercussions of using trademarked logos can lead to litigation, exorbitant fines, and can be disparaging on school morale.In addition to logo infringement, the loss of brand identity is another resulting drawback to improper school branding.