 For example, cloud professional services consultants might recommend that businesses interested in cost savings place appropriate applications in the public cloud, but keep a higher-security application in a private cloud or Hybrid cloud.According to research conducted by HP in 2013, 43 percent of companies surveyed indicated that they wanted strategic guidance on how to deploy cloud.In a 2013 competitive vendor analysis report by International Data Corporation, a market research firm, the authors state that cloud professional services can help companies map out both a short-term and a long-term strategy for how to use cloud in a way that aids their business goals.