 Freßgass became so named around 1900 because of its many high-end food shops, bakeries and butcheries, making it the most famous food shopping street serving the bourgeoisie of the Westend.Today the Freßgass is famous as the street where the bankers from the Bankenviertel meet for lunch, and for its annual wine festival.The Kaiserhofstraße is, like Freßgass, largely a pedestrian zone, with perfume shops, high end fashion boutiques, gourmet restaurants, law chambers, financial institutions such as wealth management and investment firms, and select residential apartments.