 Fiat Chrysler Automobiles broadcast three spots for Alfa Romeo, as part of an effort to re-launch the Italian brand in the U.S.

A spot from longtime advertiser Budweiser garnered controversy before the game for depicting Anheuser-Busch co-founder Adolphus Busch's emigration to the United States from Germany, its broadcast coming on the heels of U.S. President Donald Trump signing an executive order that bans travelers from several Muslim nations.Meanwhile, 84 Lumber aired a commercial depicting a mother and daughter journeying from Mexico to the United States, which had been edited following Fox's objection to its depiction of a border wall for sensitivity reasons.Many films were advertised with "Guardians of the Galaxy Vol.