 In August 2014, the site was purchased by IAC, who also owns Ask.com, with IAC announcing its intention to refocus on safety.Since the acquisition, changes toward this goal have include parting ways with Ask.fm founders, Tarosh, whom Ask.com CEO Doug Leeds described as having a "laissez-faire" approach to safety and working with the New York Attorney General and the Maryland Attorney General to create a plan for site.Ask.fm has since reconsidered its user safety policies and launched a Safety Advisory Board consisting of experts in digital safety, as well as a Safety Center.