 Owner Angela Tsay credits the reopening of the Fox Oakland Theatre in 2009 as the catalyst for reinvigorating a deteriorating downtown Oakland, which led to the eventual opening of Oaklandish's flagship store in Downtown Oakland in 2011.That year, they also introduced a new clothing brand representing cities across the country, called There There.In 2012 they partnered with Town Park, a skate park in Oakland, to create skateboards.