 In 2016, as part of a larger series of regulatory reforms, the Canadian Radio-television and Telecommunications Commission (CRTC) banned the Super Bowl from being substituted under these circumstances, meaning that the telecast on CTV—a simulcast of the U.S. telecast with Canadian advertising inserted, would co-exist with feeds of the game from U.S. network affiliates.The CRTC cited dissatisfaction surrounding the practice from Canadian viewers—particularly the unavailability of the U.S. commercials, which the CRTC cited as being an "integral part" of the game based on this reception, but also other technical problems caused by poorly implemented simsubs (such as reduced quality and missing content due to mistimed transitions back into the U.S. program feed).The NFL's Canadian rights holder Bell Media, as well as the league itself, have displayed objections to the policy; Bell felt that the decision devalued its exclusive Canadian rights to the game, and violated Canada's Broadcasting Act, which forbids the "making of regulations singling out a particular program or licensee."