 Bell Media cited the decision, among other factors, as justification for a planned series of layoffs it announced on January 31, 2017.The simsub prohibition only applied to the game itself, and not pre-game or post-game programming (which was simulcast with Fox and subject to simsub).In an attempt to mitigate the loss of "de facto" exclusivity to the clean U.S. feeds, Bell simulcast the game across CTV Two and TSN in addition to CTV, and organized a sponsored sweepstakes in which viewers could earn entries to win cash and automobile prizes by texting keywords displayed during the Canadian telecast.