 This campaign moved IDEAS on the national level for winning the "Best Campaign of the Year" award at the 2010 Campus Progress National Conference.The movement gained further attention when a video with Chris Castro, founder to the movement, appeared on the front page of the United States Department of Energy's website in 2010.By 2011 the vision to transform the organization into a 501 (c)(3) Non-Profit Organization was pursued and with the help of the current executive director, Clayton Louis Ferrara, I.D.E.A.S.