 A recording service could be added for $0.99 per month.Shortly after beginning operations, ivi and CEO Todd Weaver received cease-and-desist notices from a group of affected copyright holders and television stations, who calculated that ivi's services severely decreased the value of their programming and decrease advertisement revenue.On September 20, 2010, ivi filed a declaratory judgment action in the District Court for the Western District of Washington, seeking a declaration of non-infringement on the grounds that §111 of the Copyright Act of 1976 authorizes retransmission of broadcast television content for cable companies.