 "Montreal Gazette" media analyst Steve Faguy felt that these promotions were an attempt to offset the loss of viewership by carrying the game across as many of its channels as possible, and providing incentives for viewers to watch the game on CTV instead of Fox.He further noted that Bell still had exclusive rights to stream the game in Canada via CTV's TV Everywhere services, as the CRTC does not regulate web content, and Fox's online stream is only available to U.S. users.Consequently, some Canadian companies (such as Leon's and Pizza Pizza) took advantage of the CRTC decision by buying local advertising time during the game from Fox affiliates distributed in Canada in order to target these viewers, such as KAYU-TV in Spokane (which is widely carried by television providers in the significantly larger markets of Calgary and Edmonton, Alberta).