 The music video for "Losing You" was directed by Melina Matsoukas and shot at multiple locations in the township of Langa in Cape Town, South Africa in the first week of September 2012.Initially supposed to be shot in Brazzaville, filming eventually had to be moved to Cape Town to coincide with Knowles's shoot with the local "Elle" magazine November issue.Partly inspired by Italian photographer Daniele Tamagni's book "Gentlemen of Bacongo", which documents the Le Sape Society ("Society for the Advancement of People of Elegance"), the original idea of the video had been to pay tribute to the fashions in the Republic of the Congo.