 To promote his new website, Kim Dotcom hired ice cream chef Gianpaolo Grazioli to create a mega flavor in an extravaganza for his followers.On 7 February 2013, it was announced that the former Chief Executive of InternetNZ, Vikram Kumar, would step in as the new CEO of Mega.Tony Lentino, interim CEO of Mega, would instead maintain a seat as a director with Mega and continue to provide his entrepreneurial spirit and skills to the enterprise.