 After all, Swift is the pop moment, and the ways in which she and her peers adapt new sounds and vibes into their work is the lifeblood of pop innovation.Even if the bass drop in question is a conceit – it's not like the song is going to be a hit among dudes rocking to Rusko – the Max Martin/Shellback collaboration is made better by the bass (as is usually the case).It's for that reason that Swift’s use of it has prompted so much discussion.