 According to promotional materials, the perfume uses "push-pull technology", rather than the pyramidal structure traditional of perfumes, to combine notes of "atropa belladonna", tiger orchid, incense, apricot, saffron and honey.As of 2013, the perfume has sold more than 30 million bottles and has earned more than 1.5 billion dollars worldwide.In July 2010, British magazine "Marketing" reported that singer Lady Gaga had begun working on an "unusual" fragrance with Coty, Inc., set for release around Christmas of that year and to be accompanied by a large advertising campaign.