 The book has been used in course work in major journalism, media and communication schools such as Columbia University School of Journalism, Ithaca College, and the Nieman Journalism Lab at Harvard University's Nieman Foundation for Journalism.Mathison is the host of an award-winning radio show, "Be The Media" on BlogTalkRadio.In April 2010, Mathison founded HomeAid.net, an annual campaign and event to benefit America's homeless, with Ken Kragen, who was instrumental in producing "We Are the World".