 Mooney equated the region with the Mississippi River Valley, centered in Memphis, and described by advocates as "the richest agricultural region in the world".Mooney delineated the region as "covering West Kentucky, West Tennessee, part of the Tennessee River Valley in Alabama, the northern half of Mississippi, the Eastern half of Arkansas and southeast Missouri".Victory University, located in Memphis, was originally named the Mid-South Bible Center when it was incorporated in 1944, and was thereafter renamed to the Mid-South Bible Institute in 1948, and to the Mid-South Bible College in 1960.