 Matthew Wilder first wrote the screenplay and cast it under the working name "Panasonic" (meaning 'all sounds at the same time'), until the title was changed as a result of Panasonic Corporation suing Wilder for trademark infringement.While still being referred to as "Panasonic", it was announced in July 2006 that filming would begin the following August.However, filming actually took place in September, captured on Digicam HD during a 15-day period that month in Huntington Park and other Los Angeles locations.