 The app was founded by Robyn Exton and launched in September 2013.In March 2013, Her (then Dattch) received €40,000 in funding upon joining the start-up incubator Wayra Academy, owned by Telefonica.In September 2013, the application raised £100,000 from three investors including founder of W3 Ltd, Yannick Pons and Investor & Chairman of YPlan Andy Phillipps.