 Fred Mast was born and raised in Wil (Eastern Switzerland) and studied Psychology, Philosophy, and Neurophysiology at the University of Zurich where he also obtained his PhD in 1995 working with Professor .He taught Perception, Cognition, Psychophysics, and Neuroscience at the University of Zurich and at the Federal Institute of Technology (ETHZ).In 1998 he moved to the US and became a Research Associate at the Department of Psychology at Harvard University working with Professor Stephen Kosslyn and had a part-time appointment at the Massachusetts Institute of Technology (MIT).