 Adelaide Fringe's 2014 Principal Partner was BankSA, and its government partners were ArtsSA, the South Australian Tourism Commission and the Adelaide City Council.The Adelaide Fringe attracted criticism for using the image of the cuttlefish without referring to the decline of the Northern Spencer Gulf population of "Sepia apama" in South Australia.The decline has been described as 'catastrophic' by conservationists, as their population has dropped from over 170,000 in the late 1990s to 13,500 in 2013.