 The title of the album is meant to represent renewal and new beginnings.On the way home from shooting the album artwork, which features Misia riding a horse as a nod to her love of equestrianism and 2014 being the Chinese year of the horse, Misia, executive producer Hiroto Tanigawa and art director Mitsuo Shindō were brainstorming on a title for the record when Shindō suggested "New Morning", which they all loved and ultimately settled on.