 Founder Richard Butterfield remains the sole shareholder of the UK registered company.Initially, the company offered a management service for the implementation of signage change to commercial buildings.Principle expanded its service offerings and the company was transformed from signage middleman into a global implementer of brand and corporate identity,
Its expansion has seen it open further UK offices in Northamptonshire, Leicestershire and London, along with international operations in Milan, Munich, Paris, Rio de Janeiro, Shanghai, Mumbai, Cape Town, Moscow, Tokyo, Mexico City and Brisbane.