 Beginning in 2003, the bar began to gain prominence outside of Montana, when the magazine "GQ" listed the lounge in its list of the top 10 bars in the world, ranking it as the "#1 bar...worth flying for".The bar employs six women, who wear mermaid outfits designed and hand-made by the bar's manager, Sandra Johnson-Thares.Mermen were brought back in 2016, having previously appeared on occasion until 2004.