 According to the Cubs' press release, Clark is a response to fan demands (expressed via surveys and interviews) for more kid-friendly elements at Wrigley Field Cubs games to keep pace with games in other cities that have more to offer youth fans.He is a "young, friendly Cub" who will wear a backwards baseball cap and greet fans entering Wrigley Field, which is located at the corner of Clark Street (for which he is named) and Addison Street.North Clark Street borders the third base side of Wrigley Field.