 In 1998 and 2001, Endemol purchased ASP in two sessions and Stéphane Courbit became the president of Endemol France.In April 2001, Endemol France produced Loft Story, a reality television show aired by M6.At the end of 2007, Stéphane Courbit left Endemol to create his own holding company, LOV Group, focused on activities related to the entertainment and IT industries.