 At the beginning of the 2000s the website LUISAVIAROMA.COM was launched to give select clients the ability to shop the concept store on-line.During the first years the website was highly exclusive, but then was re-styled in 2004 and opened to all web users in English.The website was later translated into Italian, German, Chinese, Russian, French, Spanish, Japanese and Korean in an effort to expand in growing markets and adopted targeted marketing strategies.