 In April 2011, Ku6 Media announced the merger with Hangzhou Soushi Networking Co., Ltd. ("Pipi") in an all-stock transaction under which all of the equity interests in Pipi were sold to Ku6 in exchange for an aggregate of 2,212,114,257 ordinary shares of Ku6.In September 2010, Ku6 Media reached content cooperation agreements with Sony Pictures Television and another major Hollywood studio for some of its licensed content.In 2013, the company announced its love-theme UGC video campaign, which was expected to generate a good number of quality and creative UGC videos around the theme "love", though it did not succeed.