 The anti-gay measure would have created an exception to Oregon's anti-discrimination law, allowing businesses deny service because of their sexual orientation or gender identity.During the marriage campaign, support for gay marriage increased by 14 points, volunteers collected 160,000 signatures to put gay marriage on the ballot, and the marriage campaign raised $3 million.Later that year, Zuckerman went on to become the communications director for New Approach Oregon / Yes on 91, the campaign to legalize recreational use of marijuana in Oregon (Measure 91).