 All of the operational activities are developed in the headquarters in Via Varchi, Florence.In the early 2000s, The concept store began arranging communication events with companies such as Nokia, FIAT, Puma, Adidas, Missoni, Lacoste, Levi’s, TIM and Coca-Cola.Luisaviaroma’s starting point has always been the true belief that clients look for experiences and not only for more products.