 Bose wanted the film to be marketed as a commercial one despite its art house appeal; she was not very keen on sending it to film festivals and later asked the producers to avoid mentioning the accolades that the film had won at any of the promotional events.The official trailer was released on 4 March 2015 on Viacom18 Motion Pictures' official YouTube channel.First look posters featuring Koechlin sipping margaritas using a drinking straw were also unveiled on the same day.