 The film was positively received at the time; Bollywood personalities including Khan and Hrithik Roshan hosted separate special screenings for the film.Ahead of its commercial release, the crew organised several promotional events.In an interview with the Indo-Asian News Service, Koechlin talked about the importance of marketing for an independent film, saying that although the content of the films is becoming better, Bollywood remains an industry largely driven by box office gains.