 On 9 February 2010, Kraft announced that they were planning to close the Somerdale Factory, Keynsham, with the loss of 400 jobs.The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant.Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice".