 In 2007 ballots for elections in Beverly Hills began to be printed in Persian.That year, Jimmy Delshad, a Persian Jew, became the mayor of Beverly Hills; he was the city's first mayor of Iranian descent and also the country's highest-ranking political office holder of Persian origins.Due to the wealth of many Iranian immigrants into Los Angeles, the stereotype that the public had of Iranians were of people who do shopping on Rodeo Drive and drive expensive automobiles.