 Mendes started attracting viewers after he posted a cover from Justin Bieber's "As Long as You Love Me" on the social video app Vine in 2013 and got 10,000 likes and as many followers the next day.After that he gained millions of views and followers in a few months, becoming well known for his six-second snippets of renditions of many popular songs.Mendes saw Bieber as a career model at the time.