 The proceeds from the single were donated to the Mercury Phoenix Trust, an organization founded by Queen bandmembers after Freddie Mercury's death, which helps fight against HIV/AIDS.Queen's manager, Jim Beach, expressed his gratitude to Mendes and Universal Music Group for helping the cause.On October 20, 2018, Mendes performed along with other artists such as Khalid, NF, Marshmello, Meghan Trainor, and Ella Mai at The Hollywood Bowl, Los Angeles for the "We Can Survive" event.