 In this capacity, he designed the "Abki bar Trump Sarkar" ("This time, Trump government") campaign to sway Hindu/Indian voters.Borrowing the slogan popularized by Indian Prime Minister Narendra Modi in his 2014 campaign, the campaign ran an ad featuring Donald Trump speaking in Hindi and stating his love of India and Hindu people.They ran a last-minute campaign for digital buy with 10 million non-skippable YouTube Ads to target 8 million undecided non-Hindu voters in 6 swing states.