 In October 2015, Swiss incumbent Swisscom also became a shareholder joining Orange's "Club of Operators".The company’s core product is its software platform SOP (SoftAtHome Operating Platform), from which all its services are derived.The two main markets served by SoftAtHome are internet and media gateways (such as its 2013 Swisscom deployment) and IPTV set-top-box middleware market as with the company's flagship Orange deployment.