 It first started as a premium mobile applications company, that grew mostly in the developing world.As the team realized that it would be hard to monetize through advertising in these markets, they decided to pivot into a universal analytics platform that all mobile apps could use.The Flurry analytics and advertising platform really started to take off with the advent of the iPhone, which, with its own App Store, democratized the ability for developers to launch mobile applications and instantly reach millions of people.