 PETA creates these games to spread attention about real-life animal rights and animal welfare concerns and advocate vegetarian and vegan diets.Some of PETA's earliest forays into gaming include Flash-based games such as "Make Fred Spew" (2001) and "Save the Chicks" (2003), which were included as part of PETA's anti-dairy and Kentucky Fried Cruelty campaigns.These games received some coverage in academic and news sources, and PETA's head of online marketing, Joel Bartlett, identified their 2004 "Revenge of the PETA Tomatoes" and the "Frogger" parody, "Lobster Liberation", as some of the organization's earliest released games.