 On his return, he released the recordings on the Bach Guild label that he set up for the purpose.Later in the year, with the help of a loan from his father and the involvement of his younger brother Maynard, he formed the Vanguard Recording Society, into which the Bach Guild was subsumed.The company took full advantage of the new technology of long-playing records, allowing it to release longer unbroken classical music performances than was previously possible.