 The Adverts topped Adwatch, the first time a bank had managed this feat in the survey's history.The practice continued following the merger with Bank of Scotland, with Bank of Scotland employees were also allowed to take part, which was fully taken into account In 2002 with the "Somethin' Stupid", which feature Howard and a Bank of Scotland employee.In 2005, at the height of Brown's popularity he toured the branch network giving Halifax customers the chance to meet him, as part of the "Giving you Extra Tour".