 In spring 2010, Friðrik Dór appeared in episode 5 of the comedy show "Steindinn okkar" on Stöð 2 Icelandic commercial channel where his character is robbed and murdered.The series producers used segments of Friðrik Dór's hit "Hlið við hlið" giving further boost and wide exposure to Dór.Friðrik Dór was named "Rookie of the Year" FM 957 listeners poll held in June 2010.