 The series producers used segments of Friðrik Dór's hit "Hlið við hlið" giving further boost and wide exposure to Dór.Friðrik Dór was named "Rookie of the Year" FM 957 listeners poll held in June 2010.During the same month, he released the song "Keyrum'ettígang" with rappers Henrik Biering and Erpur Eyvindarson.