 Rede Globo pulled the TV spot off the air on the first day of the 45-year company anniversary campaign.The network stated that the ad was created in November 2009, when "candidate's campaigns did not exist, let alone slogans, but Rede Globo will not give excuses for accusations of bias and it is suspending the ad".Columnist Luís Nassif, however, challenged the network's justification, claiming that the commercial spot was shot on April 14 instead, three days after candidate Serra launched his campaign, pointing as evidence the news release on Rede Globo's own website RedeGlobo.com.