 His efforts are also reported in the establishment of a journal for the elderly people under the name, "Link Age".He has assisted in the making of a 1981 documentary, "Senior Citizens", produced by the Films Division of India, a production house owned by the Government of India and has featured in a telefilm, "Twilight Years", to propagate his views He serves as a member of the "National Council on Ageing and Older Persons" (NCOP), a Government of India agency operating under the Ministry of Social Justice and Empowerment.Natarajan has also authored several books on the topic of geriatric medicine and healthcare for the elderly.