 The demo ended up becoming the full version of the song and "Pumped Up Kicks" was released by Foster online in early 2010.Through internet outlets, the song gradually gained traction with the public, eventually making its way to television shows like "Entourage" and advertising campaigns for companies like "Nylon".In May 2010, the band was signed to Columbia Records imprint Startime International for a multi-album deal due to the song's increasing success.