"In a survey conducted by the Oricon in 2007 among 1,000 people, Doraemon was ranked as the second strongest manga character of all time, behind only "Dragon Ball" protagonist Son Goku.In 2008 the character of Doraemon was appointed as an "anime ambassador" to help promote Japanese anime worldwide and in 2013 Doraemon was considered to be the most popular character among Japanese children in a survey held by Video Research Ltd, a position the character had held in the survey since June 2009.