 If the business succeeds, then its value goes up, as well as the value of a share in that business—the converse is also true.Coverage of equity crowdfunding indicates that its potential is greatest with startup businesses that are seeking smaller investments to achieve establishment, while follow-on funding (required for subsequent growth) may come from other sources.Investment crowdfunding can be debt-based or equity-based, or can follow other models, including profit-sharing and hybrid models.