 Ambitious and determined to succeed as a designer, Banović went to London for further education in interior design.He began his career as a fashion buyer, fashion editor, columnist, TV person and book writer and was known as Fashion guru.His book, “Vodič za urbane frajere”, is a guide book aimed at urban men, who are not burdened with the idea that they must be supermen, about rules of social conduct and it is first of its kind in Croatia.