 There, he was conveniently located for clients, close to Melbourne's photographic community and the best department stores and boutiques around Collins Street, Melbourne.He put his Pictorialist style, natural gregariousness, love of theatre and technical knowledge to effect in becoming a leader of the trade in Melbourne for two decades.His society, theatre and advertising photographs were frequently published in magazines and newspapers including "The Australian Women's Weekly", "The Argus", "Table Talk", "The Illustrated Tasmanian Mail", "The Hobart Mercury", and "The Australasian".