 It is currently held at Tokyo Big Sight twice a year, in spring and autumn, and also once a year in Osaka.The event has seen a rise in popularity, with attendance at the Tokyo event increasing from 2,200 in March 2010 to 7,200 in October 2014, 8,500 in May 2015,9,500 in November 2015, and 29,300 in 2019

As the event is limited to games that do not require electricity, a relatively minor genre within the gaming community, Game Market hosts booths operated by both commercial businesses and enthusiast groups.The event is attended by many families and couples, and there are many booths aimed at young children and free spaces to be used as play areas.