 The flag was designed by Brady Ells and Ian Chadwick and consists of a gold cross fimbriated in black on a maroon field and a rose in the centre.It was the winning design of a shortlist of four put forward for a public vote.The cross represents the county's location as a crossroads in England, the colours were inspired by the county's cricket team and county town's football team, and the black border represents the county's leather industry.