 It features Hill at The Enclosed Ground of Whitehawk F.C., Brighton.At the start of the video Hill is shown wearing a Wealdstone FC football shirt and an oversized leather jacket; holding a cigarette in his right hand and a pint of beer in the other, he was being discreetly filmed at a football match by opposing supporter Darren Ward.During the early moments of the video Hill appears to be aware he is being filmed and is seen taking a number of glances towards the camera before saying a number of phrases for which he has now become renowned, including "You're playing shit" and "You've got no fans".