 Much more".According to André Luís Vargas Ilário, congressman from Paraná state at the time and press secretary for the Workers' Party, the jingle had a secretly embedded propaganda message favorable to José Serra, the presidential candidate for the Brazilian Social Democracy Party (PSDB).The embedded message had "45", the registration number of the PSDB with the Superior Electoral Court, and the jingle phrasing "we all want more", according to Worker's Party critics, was a reference to the Serra campaign slogan "Brazil can be more".