 The position was high, with extensive views overlooking the Brisbane River and adjacent suburbs; the tram service along Hamilton Road (later Kingsford Smith Drive) provided regular, reliable access to the Brisbane central business district and to inner city attractions such as theatres and restaurants.Two street frontages made for greater convenience of access.Given this prime location in one of Brisbane's premier residential suburbs, the site warranted a substantial, well-designed building that offered apartments of a comfortable size and convenience attracting middle class occupants who could afford a comparatively higher rent.