 Boris Banović (10 May 1973, Zagreb) is a Croatian fashion designer and TV personnel, also known by the name Fashion Guru.He is also a TV host, critic, columnist, fashion editor, book writer, announcer, guest on various fashion shows, TV presenter and member of the Showtime jury (Croatian version of American Idol).Banović was born in Zagreb, Croatia, where he finished Faculty of Textile Technology and got his college degree.