 Thinking Phones' initial focus was unifying voice, text and conferencing services through an Internet-based platform.Originally marketed as a business VoIP or hosted PBX replacement service for mid-market and enterprise customers, the company expanded its services to provide messaging, presence, video services, collaboration and analytics within the unified communications industry.In 2010, Thinking Phone Networks launched one of the first mobile business phone applications on the iOS store, and later released an Android version of the service.