 After a stint as head of A&R for Virgin France in 1992, Ascoli founded Source France in 1995, where he signed acts Phoenix, Air, Doc Gynéco and Saian Supa Crew.Moving to London in November 1998, Ascoli founded Source UK, signing acts Turin Brakes, Kings of Convenience, Gemma Hayes...In 2001, he became Director of A&R for Virgin UK, where he was responsible for such artists as Massive Attack, the Chemical Brothers, Daft Punk, and N.E.R.D.