 Hard Rock Cafe teamed with the band, granting them the first ever full access to take control of Hard Rock Cafe's internal video system (more than 20,000 screens at all 151 locations worldwide) on February 17, 2014.Also, autographed T-shirts will be hidden throughout the Hard Rock Cafe shops supporting the Tyler Robinson Foundation, benefiting the families of children with cancer.Preceding the release of lead single "I Bet My Life," Imagine Dragons posted on social media segments of the single's artwork imposed by lyrics from the song and mirrored letters that spelled the song's title in reverse.