 In 2006, Ascoli worked as Virgin France MD, where he worked with David Guetta and Daft Punk..

After this, Ascoli became Senior A&R Director for Columbia UK, signing Katy B and Magnetic Man.In 2012, Ascoli founded label together with Paul-Rene Albertini and Jimmy Mikaoui in London.The label has released records from artists including Jagwar Ma, Courtney Barnett, Real Lies, Childhood, and Max Jury.