 A business with unethical communication practices is not as effective as one with ethical communication practices.For example, a business with unethical communication practices  may withhold evidence that it is harming the environment or breaking a law through a lack of transparence; while a business with ethical communication practices will immediately press a release to the affected parties.In this example, transparency makes the business more effective because it notifies its clients, prospective or established, providers/suppliers, or other affiliates of the potential environmental hazard or law violation.