 Also in 2015, The New Day began using the word "booty" as their catchphrase and began occasionally using it to mock other wrestlers and the host city where WWE events would take place, such as calling Birmingham "Bootyham".In 2016, The New Day introduced their "Booty-O's" cereal, while claiming that "They make sure you ain't booty".At WrestleMania 32, the team emerged from a giant "Booty-O's" box wearing "Dragon Ball Z"-inspired armor (inherited from Woods's earlier gimmick).