 As part of a promotional deal, Gretsch guitar company built a one-off, natural-finish, 12-string electric guitar for Nesmith when he was performing with the Monkees.The custom-made guitar was frequently cited at that time as being worth $5,000 (the equivalent of $36,500 in 2018), which was undoubtedly inflated for publicity purposes.He earlier played a customized Gretsch 12-string, which had originally been a six-string model.