 Montana is ranked as the least obese state in the U.S., at 19.6%, according to the 2014 Gallup Poll.Montana has the highest suicide rate of any state in the US as of 2017.As of 2010, Missoula is the 166th largest media market in the United States as ranked by Nielsen Media Research, while Billings is 170th, Great Falls is 190th, the Butte-Bozeman area 191st, and Helena is 206th.