 In 1983, Larry Flynt's pornographic magazine "Hustler" carried a parody of a Campari ad, featuring a mock "interview" with Falwell in which he admits that his "first time" was incest with his mother in an outhouse while drunk.Falwell sued for $45 million, alleging invasion of privacy, libel, and intentional infliction of emotional distress.A jury rejected the invasion of privacy and libel claims, holding that the parody could not have reasonably been taken to describe true events, but ruled in favor of Falwell on the emotional distress claim and awarded damages of $200,000.