 Ba'al Shem Tov's disciples attracted many followers; they themselves established numerous Hasidic sects across Europe.Unlike other religions, which typically expanded through word of mouth or by use of print, Hasidism spread largely owing to Tzadiks, who used their influence to encourage others to follow the movement.Hasidism appealed to many Europeans because it was easy to learn, did not require full immediate commitment, and presented a compelling spectacle.