 Carly Fiorina picked the logo because her mother was a painter and she rejected the sterile geometric logos of most high tech companies.After the logo was compared in the media to the ring a coffee mug leaves on paper, a "Dilbert" comic strip showed Dogbert as an overpaid consultant designing a new company logo; he takes a piece of paper that his coffee cup was sitting on and calls it the "Brown Ring of Quality".A telecommunication commentator referred to the logo as "a big red zero" and predicted financial losses.