 In , the Royal Automobile Club and the Fédération Internationale de l'Automobile relaxed the rules regarding commercial sponsorship of Formula One cars, and in , the Yardley of London cosmetics company became McLaren's first title sponsor, and the livery was changed to a predominantly white one to reflect the sponsor's colours.This changed in , when Philip Morris joined as title sponsor through their Marlboro cigarette brand, whilst one car continued to run—ostensibly by a separate team—with Yardley livery for the year.Marlboro's red-and-white branding lasted until , during which time the team went by various names incorporating the word "Marlboro", making it the then longest-running Formula One sponsorship (and still the longest title sponsorship, which has since been surpassed by Hugo Boss' sponsorship of the team, which ran from to ).