 The attacking style of play adopted by this team (in contrast to the defensive-minded "catenaccio" approach favoured by the leading Italian teams of the era) "captured the imagination of the English footballing public".Busby's team also became associated with the liberalisation of Western society during the 1960s; George Best, known as the "Fifth Beatle" for his iconic haircut, was the first footballer to significantly develop an off-the-field media profile.As the second English football club to float on the London Stock Exchange in 1991, the club raised significant capital, with which it further developed its commercial strategy.