 Marvel also created new imprints, such as MAX (an explicit-content line) and Marvel Adventures (developed for child audiences).In addition, the company created an alternate universe imprint, Ultimate Marvel, that allowed the company to reboot its major titles by revising and updating its characters to introduce to a new generation.Some of its characters have been turned into successful film franchises, such as the "Men in Black" movie series, starting in 1997, "Blade" movie series, starting in 1998, "X-Men" movie series, starting in 2000, and the highest grossing series "Spider-Man", beginning in 2002.