 Joint Collaborative Team on Video Coding (JCT-VC) is a group of video coding experts from ITU-T Study Group 16 (VCEG) and ISO/IEC JTC 1/SC 29/WG 11 (MPEG).It was created in 2010 to develop High Efficiency Video Coding, a new generation video coding standard that further reduces (by 50%) the data rate required for high quality video coding, as compared to the current ITU-T H.264 / ISO/IEC 14496-10 standard.JCT-VC is co-chaired by Jens-Rainer Ohm and Gary Sullivan.