 He was a record-setting quarterback, and the NFL's most valuable player in 1959, 1964, and 1967.For 52 years, he held the record for most consecutive games with a touchdown pass (set between 1956 and 1960), until it was broken in 2012 by Drew Brees.Unitas was the prototype of the modern era marquee quarterback, with a strong passing game, media fanfare, and widespread popularity.