 The Federal Trade Commission initially ruled in favor of Bantam in May 1943, largely ignoring Minneapolis-Moline's claim, and continued to scold Willys-Overland after the war for its advertising.The FTC even slapped the company with a formal complaint, to cease and desist any claims that it "created or designed" the Jeep — Willys was only allowed to advertise its contribution to the Jeep's development.Willys however proceeded to produce the first Civilian Jeep (CJ) branded vehicles in 1945, and simply copyrighted the "Jeep" name in 1946.