 Being the only company that continually produced "Jeep" vehicles after the war, Willys-Overland was eventually granted the name "Jeep" as a registered trademark in June 1950.Aside from Willys, King Features Syndicate has held a trademark on the name "Jeep" for their comics since August 1936.Willys had also seriously considered the brand name "AGRIJEEP", and was granted the trademark for it in December 1944, but instead the civilian production models as of 1945 were marketed as the "Universal Jeep," which reflected a wider range of uses outside of farming.