 In early 2014, Cameron purchased the Beaufort Vineyard and Estate Winery in Courtenay, British Columbia for $2.7 million, to pursue his passion for sustainable agribusiness.In 2018, Cameron served as executive producer of "The Game Changers", a documentary showcasing vegan athletes and other celebrities.In June 2019, Cameron announced a business venture with film director Peter Jackson, to produce plant-based meat, cheese, and dairy products in New Zealand.