 The total contribution of travel & tourism to GDP (including wider effects from investment, the supply chain and induced income impacts) was EUR162.7bn in 2014 (10.1% of GDP) and generated 1,082,000 jobs directly in 2014 (4.8% of total employment).Italy is well known for its cultural and environmental tourist routes and is home to 55 UNESCO World Heritage Sites, the most in the world.Rome is the 3rd most visited city in Europe and the 12th in the world, with 9.4 million arrivals in 2017 while Milan is the 27th worldwide with 6.8 million tourists.