 Later in 1996, Fiorina was appointed president of Lucent's consumer products sector, reporting to president and chief operating officer Rich McGinn.In 1997, she was named group president for Lucent's 19 billion global service-provider business, overseeing marketing and sales for the company's largest customer segment.That year, Fiorina chaired a 2.5 billion joint venture between Lucent's consumer communications and Royal Philips Electronics, under the name Philips Consumer Communications (PCC).