 Beginning in 1897, he founded and edited a magazine called "The Show Window", later known as the "Merchants Record and Show Window", which focused on store window displays, retail strategies and visual merchandising.The major department stores of the time created elaborate Christmastime fantasies, using clockwork mechanisms that made people and animals appear to move.The former "Show Window" magazine is still currently in operation, now known as "VMSD" magazine (visual merchandising + store design), based in Cincinnati.