 Security experts have long predicted the demise of Flash, saying that with the rise of HTML5 "...the need for browser plugins such as Flash is diminishing", as only 7 to 10 percent of websites still use it.Active moves by third parties to limit the risk began with Steve Jobs in 2010 saying that Apple would not allow Flash on the iPhone, iPod touch and iPad – citing abysmal security as one reason.Flash often used the ability to dynamically change parts of the runtime on languages on OSX to improve their own performance, but caused general instability.