 With his business partner Avi Arad, publisher Bill Jemas, and editor-in-chief Bob Harras, Toy Biz co-owner Isaac Perlmutter helped stabilize the comics line.In 1998, the company launched the imprint Marvel Knights, taking place just outside Marvel continuity with better production quality.The imprint was helmed by soon-to-become editor-in-chief Joe Quesada; it featured tough, gritty stories showcasing such characters as the Daredevil, Inhumans and Black Panther.