 The station is currently owned by Townsquare Media.The station was granted a construction permit on April 21, 2000 under a temporary call sign, and on October 15, 2002, the station changed its call sign to KKQZ.The FCC issued a license to cover on February 26, 2003 and on May 7, 2007, the call sign was changed to the current KMAX-FM.