 Urban planning by Albert Frey included designs for the entire business district, as well as schools, churches, parks, community services, a championship 18-hole golf course, a $500,000 luxury hotel, yacht club, and the largest marina in California along the lake.The "Salton Riviera" resort began as a major success, with $4.25 million in land sales closed on its opening weekend.Soon thereafter, it was attracting politicians, Hollywood and entertainment celebrities, and sporting events.