 Edited by Ian Matthews (also edited "ECBJ" in 1998), the magazine changed its name in March 2001 to "Christian Retailer".SilverFish went out of business in July 2001 and the magazine ceased at this point.However, in August 2001, Ian Matthews, along with another former employee of SilverFish, Phil Whittall, formed a new company called Sojourn Publications and released a new incarnation of the magazine titled "Christian Marketplace".