 Additionally, Nobunaga established Rakuichi Rakuza (楽市楽座), a free market for his citizens to use, in direct response to the commercial monopoly of the area's temples and shrines.The liveliness of the town caused Luís Fróis, a Portuguese Jesuit Missionary and guest of Nobunaga, to describe Gifu as a "bustling Babylon".Following the death of Nobunaga, Gifu's growth continued through the Edo period with the establishment of the Nakasendō as one of Tokugawa's five routes.