 The jingles or pieces were usually broadcast live and the brothers' perfectionism became one of their trademarks as they demanded a lot of time in rehearsal and preparation and efforts from the singers to yield the maximal results.In 1951, Nouhad Haddad (later known as Fairuz), one of the singers in the channel's chorus, came to the attention of Halim El Roumi.Assi composed her very first song, "Itab" ("Blame").