 Gary Lilien

Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets ISBM, the world's leading institution focusing on fostering research in B2B markets.Before joining Penn State University as a faculty member in 1981, Lilien was an assistant professor at the MIT Sloan School of Management.