 Some programs are primarily aimed at entertainment, but may contain an incidental amount of educational content.Educational content may be inherent to the design of the show, such as with medical dramas where the plot invariably explores anatomical and biological issues.The Sentinel Award, which is administered by the University of Southern California's Annenberg Center for Communication, the CDC and the National Cancer Institute (NCI), is given each year to programs that address health and medical issues in their storylines.