 Shortly after his arrival in 1730, he secured premises in Jermyn Street, in the elegant quarter of London's St. James's.Floris initially set up business as a barber shop and comb-maker; however missing the aromas and sensations of his Mediterranean youth, he and his wife Elizabeth began making and selling perfume.The first Royal Warrant granted to J. Floris Ltd was in 1820 as 'Smooth Pointed Comb-makers' to the then King George IV soon after his accession.