 Bellard became head coach at Texas A&M in 1972, taking over head-coaching duties from Gene Stallings.In his seven years at Texas A&M, he finished with a record of 48–27 and three top-15 finishes.Acting as his own offensive coordinator, Bellard hired former high school football coaches to assist him as backfield coaches, including Gil Bartosh (1973) and Chuck Moser (1974–1978).