 This policy was placed just in time for networks to expand their news coverage on the Kennedy-Nixon campaigns and debates.This increase in coverage stirred up the polls as those who "saw" the debates, with Kennedy's good looks and camera confidence, decided he had won, whereas those who "listened" were more impressed with Nixon.By 1962, TV reform was in full swing, and 400 prime-time documentaries had been produced, as opposed to a total of zero back in 1957.