 In 1966, an advertising consultant, Stig Gavlén (1927–2018), came up with the idea of making a giant version of the traditional Swedish Yule Goat and placing it in the square.The design of the first goat was assigned to the then chief of the Gävle fire department, Gavlén's brother Jörgen Gavlén.The construction of the goat was carried out by the fire department, and they erected the goat each year from 1966 to 1970 and from 1986 to 2002.