 Prior to urban renewal in the 1950s, this area was an African American residential community, including many who had lost their homes in the Vanport flood of 1948.Most of the district lies east of I-5, where the Oregon Convention Center and Lloyd Center Mall are the principal landmarks.The area includes restaurants, shops, hotels, movie theatres, condominiums and apartments, and office buildings (the largest being the Lloyd Center Tower, standing at 20 floors and 290 feet).