 The company continued to release upgraded new models but the time spent making the components and assembling the cars meant Star cars were very expensive in comparison to companies such as Austin and Morris.The mass production techniques embraced by these companies allowed them to produce their cars a much cheaper prices, so while Star continued to produce cars of the same quality and reliability they eventually found themselves squeezed out of the market.Combined with the recession of the late 1920s this meant that Star could only produce 105 cars in 1927.