 Bogner was born on in Traunstein, Germany and died on in Hausham, Germany.In 1937 he married Maria Lux, an athletic woman who joined his company to design sports apparel in 1932.Together, they had three children, Rosemarie, Michael, and Wilhelm (Willy Jr.) They established a clothing line led to outfitting the German national ski team at the 1936 Winter Olympics.