 At this time the magazine was run by John Macdonald who also owned the Christian World Centre bookstore in Manchester, England.In 1999, with the magazine facing bankruptcy, John MacDonald and SilverFish Publishing entered into a joint venture to replace "ECBJ" with a new magazine called "Christian Bookseller".However, after the publication of the first issue, the parties entered into a dispute, with the result that SilverFish published a new magazine also entitled "Christian Bookseller".