 To further expand his audience and to deliver his message for turning a small farm into a profitable enterprise, Whatley traveled extensively in the US and overseas, giving training seminars and sharing his ideas.Many of his ideas appeared over time in "The New Farm Magazine" and in his monthly "Small Farm Technical Newsletter", which reached about 20,000 subscribers in fifty states and twenty-five foreign countries.In 1985, Tom Monaghan, founder and former president of Domino's Pizza, Inc., was so inspired after reading in the Wall Street Journal about Whatley's plan to help small farmers make big money he called to ask him to develop a PYO corporate farm ecosystem at Domino's World Headquarters in Ann Arbor, Michigan.