 KROY was initially a 100-watt, daytime-only station, broadcasting from studios on the mezzanine level of the Hotel Sacramento.After a bid to do so was denied in 1937, KROY was allowed to broadcast at night in 1939, doing so beginning July 31.One of the station's early employees was Elton Rule, who would later become the president of the American Broadcasting Company from 1972 to 1983.