 "PAiL Canada" is the official legislative campaign lobbying for formal observation of "October, Pregnancy and Infant Loss Awareness Month" and "October 15, Pregnancy and Infant Loss Remembrance Day" across Canada.In October 2005 following former New Brunswick Minister of Health and Wellness, Hon.Elvy Robichaud's declaration, formally recognizing October 15, Pregnancy and Infant Loss Remembrance Day across the province, founder and international ambassador, Terra-Lynn Coggan, who initiated and commenced the "Canadian Campaigns" in 2003, subsequent to her family's loss; motivated by the stillbirth of her nephew Riley Joseph, her lobby of the Canadian Federal Government for formalized National observation of both, Pregnancy and Infant Loss Awareness Month and Pregnancy and Infant Loss Remembrance Day, respectively.