 Because Target pulled back, the 2013 proposal, which would have reused the existing Sears building north of 31st, was re-imagined and re-introduced in November 2014.Also partly in response to public and official feedback, Bohannon presented a modified version of the 2013 plans in February 2015, dropping the idea of building a three-story Target in favor of a bowling alley and fitness center, as the mall sought to be an experiential destination, pivoting away from retail space, in the face of competition from online shopping.Planning officials asked Bohannon to consider incorporating housing as a mixed-use project, but a spokesman for the company said San Mateo's height restrictions made it unfeasible.