 Succeeding New Brunswick's official recognition of October 15, Pregnancy and Infant Loss Remembrance Day, October 12, 2005, Coggan, citing irreconcilable difference, resigned as the Canadian Director for the American Pregnancy and Infant Loss Remembrance Day Campaign and independently launched the PAiL Awareness Campaign & Initiatives.Following New Brunswick's Declaration in observation of Pregnancy and Infant Loss Remembrance Day others have followed Mrs Coggan's lead and introduced similar legislation at the municipal, state, provincial and national level of government in acknowledgement and recognition of October 15.

International Pregnancy and Infant Loss Remembrance Day is not officially legislated or observed.However, despite the lack of formality, individuals, families and organizations from across the world and around the globe, come together each year on October 15 in observation of the day and in promotion of greater public awareness, in remembrance of the babies who die too soon and support for bereaved baby loss families.