 Under McFadden's early leadership, the magazine was a strong proponent of Franklin D. Roosevelt, and an article proclaiming him to be physically fit to hold office may have held substantial sway in the outcome of the election.McFadden led the magazine to considerable success, until it was discovered in 1941 that he had been falsifying circulation reports by as many as 20,000 copies to increase advertising revenue.John Cuneo and Kimberly-Clark Paper company took over for McFadden in 1941 and righted the indiscretions, but ad revenues never recovered.