 The farm was part of a $300 million project that was to raise fruits, vegetables and herbs, as well as lamb, venison, fish, duck, quail, pheasant, mushrooms, honey, and Christmas trees.The harvest was supplied to Domino's franchises in the Michigan area and to its employees through a Clientele Membership Club.While many in the agriculture establishment could not relate to Whatley's "the farm as enterprise" philosophy, Tom Monaghan and Booker T. Whatley were instant comrades.