 In "Masters", Kaplan profiles the lives and careers of a diverse range of icons of the comic book genre, including Stan Lee ("Spider-Man"); Neil Gaiman ("The Sandman"); Marjane Satrapi ("Persepolis", Art Spiegelman ("Maus"); Dwayne McDuffie ("Static Shock"); and Will Eisner ("The Spirit").At an event at MoCCA celebrating the release of the book Kaplan was asked what the comic artists he interviewed—such as Eisner, Spiegelman, and Gaiman—have in common.He said that they were "elevating the art" and showing comics to be "art with a capital A."