 The watch was on loan to the Patek Philippe Museum in Geneva, Switzerland for several years, and was the most expensive single piece on display.On July 10, 2014, Sotheby's announced that in November 2014, the watch would once again be auctioned.It sold for 23.2 million Swiss francs (≈USD $24 million/ ≈19.3 million Euros) at Sotheby’s in Geneva on November 11, 2014, setting a new record price for any timepiece sold at auction.