 In the early 2000s, CKXG re-branded from "KIXX Country" to "Magic 102" with a Hot adult contemporary format, and shortly afterwards to "102.3 K-Rock" with a classic rock format.The other two KIXX Country stations outside of St. John's, CKXD-FM in Gander and CKXX-FM in Corner Brook, were also branded with the "Magic" name and then subsequently to "K-Rock".On September 29, 2011, Newcap received approval to decrease CKXG-FM's average effective radiated power (ERP) from 24,000 to 17,000 watts, increasing the maximum ERP from 24,000 to 36,000 watts, decreasing the antenna's effective height above average terrain from 236.7 to 96.6 metres and relocating the antenna site.