 Michael Andretti and Andretti Sports Marketing / ASM was asked by IndyCar to promote the event in order to keep the historic event on the series schedule.In February 2012, Andretti announced the return of the race as the Milwaukee Indyfest and named longtime Andretti sponsor Kevin Healy as the Managing Director of Andretti Sports Marketing and General Manager of the event.The Milwaukee IndyFest transformed the standard race at the historic Milwaukee Mile to include an unprecedented infield festival reminiscent of street racing formats with vendors, paddock access, music stages, family zones and the signature Ferris Wheel.