 In 2009, Watson appeared in adverts for Magners Pear Cider, which became the subject of an extended routine by fellow comic Stewart Lee as part of his 2009, "If You Prefer A Milder Comedian, Please Ask For One" live show.Watson provided the voice over for a rabbit in an Innocent Smoothies advert in 2010.On 25 February, Watson presented the 2009 NME Awards at Brixton Academy.