 Joicey finished leading scorer for Wednesday in each of his first three seasons with the club, one of the highlights of his stay at Hillsborough was a hat-trick in a 3–2 FA Cup 4th round replay victory over First Division Crystal Palace at Villa Park on 19 February 1973.Brian's fourth season with Wednesday was not a success, he was plagued by injury and poor form as the team were relegated to the Third Division, he scored two goals in 23 appearances as the club tried numerous permutations in the forward line.Another unsuccessful season (1975–76) led to Joicey being signed by Fourth Division Barnsley on a free transfer in July 1976.