 In 1997, CKXX moved to 103.9 FM, retaining the country music format it ran for years until the early 2000s, when it re-branded from "KIXX Country" to "Magic 103", and shortly afterwards to "103.9 K-Rock".The other two KIXX Country stations outside of St. John's, CKXD-FM in Gander and CKXG-FM in Grand Falls-Windsor, were also branded with the "Magic" name and then subsequently to K-Rock, which aired an active rock format until January 26, 2009, where it changed its format to classic rock after a listener opinion poll.On December 20, 1999, the CRTC approved the application for authority to acquire the assets of CKXX-FM Corner Brook and its transmitter CKXX-FM-1 Stephenville from Western Broadcasting Limited (Western), and for a broadcasting license to continue the operation of this undertaking.