 These effects, amongst others, are often underestimated, misunderstood, and otherwise overlooked by health care professionals, friends, and even family members, especially when concerning pregnancy loss related bereavement and subsequent grief.The Founder and International Ambassador of the PAiL Awareness Campaign & Initiatives, Terra-Lynn Coggan, among others, believes that formalized observation of Pregnancy and Infant Loss Awareness Month, and Pregnancy and Infant Loss Remembrance Day will increase public awareness and promote greater research and understanding to aide in the creation and establishment of programs, resources and services; that support and provide assistance to survivors of baby loss and their families, enabling them to overcome their trauma and integrate their bereavement into their life in a healthy, helpful, healing manner.On October 25, 1988, American President Ronald Reagan proclaimed the month of October 1988, Pregnancy and Infant Loss Awareness Month.