 Though some interpreted this move by Sony as a way of shuffling Davis out of the company, he quickly reasserted his position as a hitmaker for Sony working with artists such as Leona Lewis and Jennifer Hudson.In August 2008, BMG sold their half of the Sony BMG merger back to Sony.Since Bertelsmann retained the use of the "BMG" name, Sony renamed the BMG Label Group to RCA/Jive Label Group in early 2009, while at the same time, the Zomba Label Group officially began the process of rebranding to Jive Label Group.