 He was first appointed to the board of Daimler in 2004 when he became chief operating officer.He was the architect of Chrysler's Toledo Supplier Park in Ohio, which integrated suppliers in a close relationship with Chrysler to produce the Jeep Wrangler.On January 1, 2006, LaSorda succeeded Dieter Zetsche, a German from the parent company DaimlerChrysler (now Daimler AG), as Chrysler's CEO, as Zetsche was promoted to chief executive of DaimlerChrysler Group as a reward for the turnaround of Chrysler.