 By 1984, the station was owned as a standalone AM by Guy Gannett Broadcasting, and broadcast out of a modified trailer that sat off the then-unpaved 82nd Avenue North in Seminole, and on the edge of a swamp; the dirt road and swampy location were the objects of frequent jokes on WPLP and other stations (who nicknamed it "Plop 57" in a corruption of its call letters).It was an affiliate of CBS News and of Larry King's syndicated late-night radio show.Popular local personalities over its ten-year history included John Eastman, David Gold, Dave Scott, Richard Shanks, Tim Coles, Tedd Webb, Ken Charles, Don Richards (a newscaster who was also the station's program director) Nanci Donnellan, Valerie Geller, Gordon Byrd, Chuck Harder, David Fowler, Sam Cardinale, who later became an award-winning reporter at 97 WFLA (and later a reporter at WTVT- Channel 13), Rick Samples, and Bob Lassiter.