 His panel was noted by the Wheeler Syndicate, which started distributing his work nationwide, this eventually led to the creation and distribution of "Toonerville Folks".The panel, which expanded its circulation from a few papers to hundreds between 1915 and the mid-1920s, spawned several merchandising efforts, including cartoon books, cracker boxes, magic picture folders, paper masks, gum wrappers, bisques and cutout sheets.His work was considered innovative for many reasons.