 St John Ambulance campaigns to raise awareness of the importance of first aid, and equip more people with life-saving skills.Its 2013 Save the Boy campaign, which featured an interactive element, demonstrating how to put a casualty in the recovery position, reached 15 million people through television and online media.In January 2015, it launched a new campaign, The Chokeables, designed to teach parents how to treat a choking infant.