 It was only in the mid-80s, when Fowler and Lassiter arrived, that WPLP became genuinely competitive.Fowler and his morning-show competition at WFLA (first Jack Ellery, then Dick Norman) swapped ratings victories, while Bob Lassiter won his timeslots in every Arbitron ratings book with double his competitors' numbers before departing for WFLA in September 1987.WPLP was what is known as a "pig" in the radio industry