"In 2010, Elizabeth formally launched new label "Art of Being", which she described as being styled around "the faded grandeur and decadence of Venice at the turn of the century".In a quest for finance to expand the business, she engaged with "Lord" Edward Davenport's finance company Gresham Ltd. After Emanuel deposited £20,000 in approval and due diligence fees, Davenport withdrew the companies offer of a £1 million loan.