 In the course of that decade the UK television industry introduced a new channel (in 1964), cheaper TV receivers (in consequence of the transistor revolution), hire-purchase (broadening the market so that anyone could afford a television set), and, dealing a death-blow to mass market comics, launched British television into colour at Christmas 1969.Power Comics was the first attempt to integrate elements of American superhero comics into mainstream British comic publishing, motivated by the huge success of Stan Lee's line of Marvel Comics in the USA.Besides reprinting many of Marvel's most popular series such as Spider-Man and the X-Men, there was also an attempt to create a home-grown British superhero