 Smaller, more scattered numbers of well-off Puerto Ricans can be seen throughout the United States, in both traditional Puerto Rican settlements in the Northeast and Midwest, and in progressive sunbelt cities of the South and West.The combined income for stateside Puerto Ricans is a significant share of the large and growing Latino market in the United States and has been attracting increased attention from the media and the corporate sector.In the last decade or so, major corporations have discovered the so-called "urban markets" of blacks and Latinos that had been neglected for so long.