 On the 26th of February 1963, the world premiere was attended by the Earl of Snowdon.Held at the ABC cinema on the Mile End Road, post-film drinks were had across the road at the Kentucky club before the party moved to another Krays establishment, Esmerelda’s in the West End.The film then also opened at the Rialto cinema in London’s West End on the 27th of February 1963.