 The service contract gave Howey-in-the-Hills "full and complete" possession of the land specified in the contract and left no right of entry or any right to the produce harvested.Purchasers of the land had the option of making other service arrangements, but W. J. Howey, in its advertising materials, stressed the superiority of Howey-in-the-Hills's service.Howey marketed the land through a resort hotel it owned in the area and promised significant profits in the sales pitch it provided to those who expressed interest in the groves.