 With strong cooperation from Wilhelmina 10/20, Curves and Ford 12+ agencies, "MODE" magazine, was launched in the spring of 1997.No other fashion magazine specifically targeted the plus-size consumer with a "Vogue"-like fashion philosophy.MO"D"E's editorial practice of providing models' names, sometimes attached to quotes on self-esteem to make them more approachable, greatly aided the popularity of the models and gave them a form of celebrity.