 Consumer-based criticism regarding the lower sizes of plus-size models is becoming commonplace and wide-spread.While the reputed 'average' dress size of an American woman is size 14, the majority of models represented as plus-size are between a US size 6-12; therefore the models do not reflect the average consumer size.Plus-size models engage in unhealthy habits such as eating salty foods to retain water weight and fluctuating size to please clients.