 After taking fare 1 public on the London A.I.M.Exchange in 2000, he founded Tralliance Corporation, the .travel Registry, an Internet domain space established exclusively for the travel and tourism sector (2001–07).In 2006, Andruff was recognized as one of the "Top 25 Most Extraordinary Minds in Sales & Marketing" by Hospitality Sales & Marketing Association International (HSMAI), which pays special tribute to outstanding individuals who define innovation, creativity and accomplishment.