 The advertising house, an intelligence-intensive outfit, offloaded 69 million company shares into the capital markets at an offer price of Kes 10.45 per share.The IPO was oversubscribed by 520% and official trading of the company's shares on the NSE) commenced on 29 August 2006.The Scangroup share price rose by 39% on its first day of trading to close the day at Kes.