 With an announced crowd of 108,713, the game became the highest-attended basketball game in history, setting a new Guinness World Record.The East squad prevailed with a 141–139 victory over the West.AT&T Stadium, then known as Cowboys Stadium, was the site of the 2009 and 2010 Big 12 Championship Games, the last two held prior to the 2010–13 Big 12 Conference realignment.