 According to the Associated Press at that time, the Sears Wish Book was considered as a holiday treat in itself by generations of children who were hoping for the best  on Christmas morning.In the 2007 edition of the catalog, half of the total number of pages was devoted to Christmas toys and the remainder focused on other store items including appliances, tools, clothes and jewelry.In the 2010 edition, Sears Christmas Wish Book went mobile  so customers would be able to access their catalog via smartphone devices.