 As early as the 1960s, the intersection of Royalton Road (SR 82) and Howe Road in the rapidly expanding suburb was coveted for commercial use.A secret plan by former Cleveland Browns owner Art Modell to build a new stadium at the site was exposed by the media in the 1980s and subsequently scrapped.The land was eventually sold to the Richard E. Jacobs Group, which later unveiled its first plans for a major mall.