 In 2001, shortly after the ownership changes, Clear Channel launched WHKF in an attempt to reduce Wink 104's market dominance by stealing the younger portion of WNNK's audience.This ultimately led to Clear Channel's adult-oriented station WRVV taking the overall #1 position in the market; not because of improved ratings at WRVV, but because of decreased listenership at WNNK.Cumulus Media reacted to WHKF by launching their own youth-oriented station, Hot 92, the former WCTX.