 The worldwide demands for new sanitaryware soon required the building of an all new factory in 1887 at Cliffe Vale, Stoke-on-Trent.This was the first purpose built bathrooms factory in the world.Today it is owned by Geberit AG, which is a leading European manufacturer of sanitation equipment, following the 2015 acquisition of Finland-based bath and toilet firm Sanitec for $1.4 billion.