 On March 30, 2007, KFYE changed its calls to KSXE to match the "Sexy" moinker.Later that year, the station would segue away from rhythmic AC in favor of a rhythmic-leaning Top 40/CHR format.On October 30, 2007, the station re-branded as "Power 106.3", later changing its calls to KVPW to match the new branding.