 A result of her study demonstrated that merely listening to someone speak a string of words in quick succession, such as reading, did not evoke synesthetic tastes.This led to the implication that single words must be focused on in order to activate the inducer-concurrent taste in certain forms of lexical-gustatory synesthesia.CB is a 14-year-old synesthete very much like SC; written and spoken language invoke tastes and occasionally smells in her mouth and nose when she reads, speaks, and has conversation.