 The Broadway, opened August 6, 1962 and Desmond's, a specialty retailer, opened April 30, 1962, anchoring a new West Covina Plaza, at the northwest end of what is now the Plaza.The complex would be incorporated into the later Plaza, but was demolished in 1974 except for The Broadway and Desmond's.By 1968, the city of West Covina's general plan identified deterioration in the shopping centers district, such as poor traffic circulation, noting that it was one of the first cities in the country to identify deterioration in a modern planned shopping center district.