 To enhance the contrast of their different worlds, shots involving the Queen were taken in 35mm film and those of Tony Blair in 16mm film.ITV's role in the production of the film allowed them an option for its television premiere and it was broadcast on 2 September 2007 (coinciding that weekend with a memorial service to Diana) to an average audience of 7.9 million, winning its timeslot.The DVD was released in the UK on 12 March 2007.