 "Falsettos", the last show of Broadway's 1991–92 season, had a budget of $957,000, a low budget by Broadway standards.Producers Barry and Fran Weissler tried various marketing strategies to promote the musical.Hoping to create an easily-identifiable logo inspired by the minimalist design of "Cats", the Weisslers used the work of artist Keith Haring in which two adults and a child hold up a bright red heart.