 The 2012 USA Sevens earned strong ratings of 0.7 on NBC, beating other popular sports events that weekend such as the Detroit v. Philadelphia NHL game (0.4) and the Alabama v. LSU basketball game (0.3).NBC again increased its TV coverage in 2013, with 16 hours of coverage across three channels, including 4 hours on NBC and 6 hours on NBC Sports.The 2014 USA Sevens drew ratings of 0.7 on Saturday and 1.0 on Sunday.