 Following the sale, Barnstable changed the station's call letters to WYMJ in March 1995 in anticipation of a format change.On June 30, 1995, the station's format and call sign swapped with sister station KOOL 94.9, moving KOOL 94.9's oldies format to 99.3, branded as "KOOL 99.3" (WYMJ became "Magic 94.9", a Hot AC format which did not gain traction in the market and changed formats within months to [WRBT]).Dame Media bought the station in 1997.