 This technology, while commonplace today, shifted the sports signage paradigm from location to time.By converting the concept of ‘purchasing single, disparate sign locations’ into purchasing ‘exclusive signage exposure around the entire playing field for specific periods of time’ – Dynadx brought a new dynamic to brand exposure and sports sponsorship.Today, these rotational advertising systems can be seen courtside at most NBA games, behind home plate at Major League Baseball parks across the United States and at countless soccer matches around the world.