 In 1982, Andruff left the pro playing field but continued to work in sports, assuming the position of European Marketing Director for World Championship Tennis.He went on to establish his own sports marketing company in 1984, which acquired the International Basketball Federation (FIBA) FIBA.basketball Cups and Championship rights for a five-year period.In 1988, seeing larger possibilities outside the traditional world of sports marketing, Andruff founded Dynadx Technologies, Inc., a rotational poster advertising display system.