 In 1988, seeing larger possibilities outside the traditional world of sports marketing, Andruff founded Dynadx Technologies, Inc., a rotational poster advertising display system.This technology, while commonplace today, shifted the sports signage paradigm from location to time.By converting the concept of ‘purchasing single, disparate sign locations’ into purchasing ‘exclusive signage exposure around the entire playing field for specific periods of time’ – Dynadx brought a new dynamic to brand exposure and sports sponsorship.