 In 1988 Barnstable Broadcasting purchased the station.The call sign was changed to WIMX, the branding to "Mix 99.3" and the format changed several times over the years before settling on a mix of "Hot Talk" (WFAN-AM's Imus in the Morning, WJFK-FM's Don and Mike afternoons) and "Hot Music" (rhythmic CHR).In 1995, the station's owner, Gemini Broadcasting, was on the verge of bankruptcy and sold the station (along with WCMB) to Barnstable Broadcasting.