 On the other hand, a session player has truly reached the top of the profession when he's in demand to add his own signature sound to a recording or live tour.In May 2006, Townsend started his own music label called Brave New World Records.He initially signed two Christian Rock artists (The Wedding and Deas Vail) and produced initial recordings for them, but the label seems to have gone into hiatus as the official website has not been updated since 2009.