 Although it was men leading the charge towards mass production of chocolate for everyday people, advertisements also targeted women, who “were charged with providing wholesome cocoa for respectable consumption within the family,”.Women were also targeted by advertising campaigns within courtship rituals, though most early advertising was aimed more at housewives and mothers than at single women.Roughly two-thirds of the world's cocoa is produced in Western Africa, with Ivory Coast being the largest source, producing a total crop of 1,448,992 tonnes.