 The grand entrance on the north side featured an iconic-contemporary geometric roof, the surface of which has been altered over the years and did not originally feature branding.A simple illuminated red sign that stated "Parkway Plaza", along with a unique logo, was displayed on the brickwork to the right of the entrance.Initially, with the exception of Farrell's and the theaters, small-shop storefronts were not featured anywhere on the exterior of the mall; only large sloping planters that served to hide the loading docks of the various shops.