 Further studies of the underlying brain regions involved in synesthetes like JIW could aid in identifying the root physiological mechanisms involved in lexical-gustatory synesthesia.SC is a synesthete who automatically experiences smells, tastes, and feelings of textures in her mouth and throat when she reads, speaks, or hears language, music, and certain environmental sounds.In SC’s case study, researchers utilized fMRI to determine the areas of the brain that were activated during her synesthetic experiences.