 Today, with more efficient transportation, Selfoss benefits from its proximity to the Reykjavík area and is predicted to grow further in the coming years as businesses and residents relocate to the town because of lower property prices.This has also led to many relocating their homes from Reykjavík to the much calmer Selfoss.It enjoys low rates of unemployment and is the home of one of the largest colleges in the country; FSU Fjölbrautaskóli Suðurlands.