 The station was the flagship station for the "MJ Morning Show" hosted by Todd Schnitt, which was also played on other Clear Channel FM stations in Florida and Missouri.Upon the Tampa Bay Buccaneers' victory at the Super Bowl, WFLZ changed its branding to 93.3 B-U-C temporarily.In 2004, it earned the "CHR Station of the Year" and "CHR Personality of the Year" (for Kane) awards in the Radio Music Awards.