 In 2009, the Big 12 Conference game between the Baylor Bears and Texas Tech Red Raiders was held at Cowboys Stadium, the first time in the series the match-up was held on a neutral site.The game was the highest attended in the series' history, with 71,964 in attendance.After the 2010 game was held at the Cotton Bowl in Fair Park, Dallas during the State Fair of Texas, the series returned to AT&T Stadium for the 2011 and 2012 games.