 The profile and visibility of the USA Sevens has increased in the United States since NBC began broadcasting the tournament in 2011, marking the first time that the tournament had live television coverage on network TV in the United States.NBC Sports and Universal Sports broadcast eight hours of live coverage of the 2011 tournament, including 4 hours of coverage on NBC.NBC increased its television coverage for the 2012 tournament, showing 10 hours of live coverage, including 4 hours on NBC and 4 hours on NBC Sports.