 The aim was to attract "hundreds of thousands" of customers by the end of 2007 and 2–3 million in the medium-term.However, adoption was slow and by February 2008 BT Vision had just 150,000 customers.BT acquired the rights to carry 242 same-day (but not live) Premier League football matches per season in a three-year deal covering the 2007–08, 2008–09 and 2009–10 seasons in a joint bid with BSkyB on 25 May 2006, prior to BT Vision's launch.