 Allen ran a campaign that appealed to cultural, hard right-wing conservatives.During the campaign the Marshall-Newman Amendment was also on the ballot.The pivotal moment in the campaign, and the one to which the vast majority of political observers attribute Allen's stunning upset loss to Webb, came on August 11, 2006, at a campaign stop in Breaks, Virginia, near the Kentucky border, where Allen twice used the racist slur "macaca" (meaning 'monkey') to refer to the dark-complexioned S. R. Sidarth, who was filming the event as a "tracker" for the opposing Jim Webb campaign.