 The head of the Simca styling department, Mario Revelli de Beaumont, was born in Rome in 1907.He had transferred from General Motors in 1955.Dividing his time between Fiat's Industrial Design Centre at Turin and Simca's Styling Centre at Poissy, Revelli de Beaumont spent the two years between 1959 and 1961 working with Fiat's Felice Mario Boano, developing the Simca 1000 to production readiness.