 At the launch Pigozzi, for obvious reasons, placed great stress on the extent to which the new car marked a landmark achievement for an increasingly independent Simca, and the company's new Development Department at Poissy, while omitting to mention that the Simca 1000 was the product of close collaboration with the company's majority shareholder, Fiat.Initially, cars could be ordered in one of three colours (red/"rouge tison", egg-shell blue/"bleu pervenche" or off-white/"gris-princesse").However, the show stand featured two additional body colours and the range of colours available to customers was soon expanded.