 The song was performed live in the Life & Rhymes of with B-Real, and in solo on the day of the release in the MSN live session concert.The music video, directed by Phillip G. Atwell for Vato premiered on BET on August 30, 2006 .Pharrell Williams said the rapper's newest music video 'Vato' will not only feature his gangsta side, but will also tackle the issue of racial conflict in Los Angeles between African-Americans and Hispanics and call for racial unity.