 Nico Roozen

Nicolaas Josephus Maria "Nico" Roozen (born 22 April 1953, Heemskerk) is a Dutch economist who, in collaboration with Frans van der Hoff and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade certification initiative in 1988.Roozen played a key role in convincing several major Dutch retailers to offer Fairtrade goods, which later led to the commercial success of Fairtrade certification.