 Later operated by Brandt Theaters, the Beacon continued as a primarily first-run movie theater into the early 1970s.In 1974, Steven Singer bought the theater to present live pop concerts promoted by Stephen Metz.They were followed by Marvin Getlan and Allen Rosoff who bought the theater in 1976 and continued its new life as a major presenter of live concerts, including a series of 1976 concerts by the Grateful Dead.