 Politainment

Politainment, a portmanteau word composed of politics and entertainment, describes tendencies in politics and mass media to liven up political reports and news coverage using elements from public relations to create a new kind of political communication.Politainment, while outwardly emphasizing the political aspects of the information communicated, nevertheless draws heavily upon techniques from pop culture and journalism to make complex information more accessible or convincing and distract public attention from politically unfavorable topics.