 Bailey is credited with transforming the fortunes of the company, turning it into the luxury industry's digital leader and overseeing a reinvigoration of the company's design.Bailey masterminded the design of Burberry's largest store, 121 Regent Street in London, opened in 2012, a bricks-and-mortar incarnation of the brand's website.He also oversaw the design and development of the Burberry Global Headquarters at Horseferry House in London, opened in 2009.