 The planned Roxy Theatre Circuit was to be operated by Lubin and Samuel L. "Roxy" Rothafel with the famous Roxy Theatre as its flagship.Planned as the Roxy Midway Theatre, the future Beacon was designed by Walter W. Ahlschlager of Chicago, the architect of the 6000 seat Roxy, as a smaller mate to the larger Times Square theater.However, the collapse of Lubin's fortunes doomed the Roxy scheme and the Midway was never opened.