 The winners in the middleweight and welterweight divisions earned a UFC title shot in their division and a $100,000 purse, along with a $100,000 sponsorship deal with Xyience.Instead of coaches, prominent trainers and UFC fighters acted as advisors.Randy Couture, Georges St-Pierre, Marc Laimon, the grappling instructor from seasons 1 and 2, and Mark DellaGrotte, Kenny Florian's kickboxing trainer, were the advisers.