 Because ‘b’ is a male letter for AP, she was faster to identify Brian as being a male name, and slower to identify Betsy as being a female name.These results demonstrate that personifications are automatically evoked, as are other forms of synesthesia.In a slightly different task, in which letters that evoke either male or female personifications are arranged into a stick figure of either a boy or a girl, reactions times are slower when the letters do not match the figure than when they do, again demonstrating the automaticity of this form of synesthesia .