 The next year, ITV Partner (now Satellite BG) was launched as a DTH service by "Interactive Technologies PLC", broadcasting on Eutelsat W2.Both supply DVB-S satellite television in Bulgaria and most European countries, with some of the TV channels using the two DTH operators as their main distribution medium (so that the channels are easily available to cable operators without the use of long-distance wires).The second half of 2010 saw the long anticipated launch of the third Bulgarian DTH provider, operated by Bulgaria's Vivacom.