 With the valley of the Ibar, the West Morava has a huge potential in electricity production.Hydroelectric power plants Ovčar (6 MW) and Međuvršje (7 MW) with artificial lakes are built near Čačak, in the Ovčar-Kablar gorge, so as the lakes Parmenac (also on Morava) and Ćelije (on Rasina).The entire river valley is a natural route for both roads and railways connecting eastern, central and western Serbia, so traffic is also important for the economy of the region.