 In 2018, there were numerous oat milk shortages from unprecedented demand in Europe and North America, highlighting the strong consumer demand for this product.To meet the American demand, Oatly opened a new factory in New Jersey in April 2019, producing per month of oat milk base, and announced plans for a Utah-based factory three-times larger to open in early 2020.In 2019, retail sales of oat milk in the United States were $29 million, up from $4.4 million in 2017.