 By 1999, the Rumpus toy brand was worth $15 million.With a staff of 36 in a polka-dotted company headquarters in the Flatiron District, Schwarz founded the Rumpus website, which housed toy sales as well as original Flash animations produced in-house.Toys designed by Schwarz included friendly Monster in My Closet, organ-displaying Gus Gutz, programmable alarm clock toy Wake Me Willy and Harry Hairball.