 WWMM was relaunched as WJMZ "107.3 Jamz", while the 103 simulcast became alternative rock "103-X" with 103.3 picking up the WXWZ call sign and 103.9 picking up the WXWX call sign in early 1995.103-X was the first alternative rock station in the market, but the same signal problems that the station(s) had remained.On January 1, 1996, 103-X added Howard Stern's radio show for mornings, but was faced with a backlash from both radio listeners and advertisers that lasted for weeks.