 On August 29, 2006, Armstrong sent out a bulletin over MySpace, the text of which later appeared on Epitaph Records' site (Hellcat Records is a subsidiary of Epitaph) that explained his decision to release a solo LP.Unlike most albums, Armstrong said that it would be free and downloadable over the internet, with one song being released at a time.That same day, the first track, "Hold On", appeared as an MP3 and music video on Epitaph's site.