 BUP was bought in 1999 by the Daily Mail and General Trust, the media conglomerate which also publishes mass-circulation UK tabloid the "Daily Mail" and became part of its Northcliffe Group of regional newspapers, DMGT previously having owned a minority shareholding.As with most UK titles, the "Western Daily Press" has been fighting declining newspaper circulation figures in recent years and now sells fewer than 15,000 copies per day.This is a particular problem for the "Western Daily Press" since its circulation area is very wide and costs of distributing papers and maintaining local journalists are disproportionately high.