 In 2005 a number of staff were laid off at BUP titles, with management trying to achieve economies through sharing of resources between the different papers.This prompted some "Western Daily Press" journalists to attempt to auction themselves on eBay as a joke.The National Union of Journalists has been highly critical of these cuts and is particularly active in Bristol; the union says that despite declining circulation the newspapers remain extremely profitable, partly due to advertising revenue, and that the economies are being driven by the unrealistic expectations of shareholders.