 Adopting an elitist, hard-line attitude, he openly denounced the folkly nature of other "tzaddiqim", and rejected financial support.Gathering a small group of devout scholars who sought to attain spiritual perfection, whom he often berated and mocked, he always stressed the importance of both somberness and totality, stating it was better to be fully wicked than only somewhat good.The Chabad school, also called Lubavitch after the village in White Russia where it subsequently settled, was founded by Shneur Zalman of Liadi from among the circle of Dov Ber of Mezeritch, and was elaborated over 7 generations by his successors until the late 20th century.