 During the 1990s "Progressive Farmer" enjoyed prominence among farm readers and advertisers with special editorial efforts in farm safety and rural recreation blended with production agricultural reporting.In 2007, after 130 years of publishing under the company it founded, Southern Progress Corporation, a division of Time-Warner, announced it had sold the "Progressive Farmer" magazine, circulation 620,000, to a former advertiser, DTN, based in Omaha, Nebraska.It was announced by DTN that "Progressive Farmer" would continue to be headquartered in Birmingham, Alabama.