 In 1928, it expanded its premises with the main entrance moving to Broad Street, opposite Balliol College and close to the spot (marked with a cross in the middle of the road) where the Oxford Martyrs were burnt at the stake.The store is traditional in style and is a local shopping landmark, particularly for Toys, Kitchenware and Luggage continuing the tradition from 1738.It still has a smaller side entrance at the north end of Cornmarket Street, which was originally the Oxford Drug Company building.