 Monopoly") reaching out from the second "O" in the word Monopoly.To commemorate the game's 50th anniversary in 1985, the company commissioned artist Lou Brooks to redesign and illustrate the main logo as a red street sign-like banner, as well as the character Rich Uncle Pennybags reaching out of the "O".Brooks was also hired at the time to develop and illustrate the game's special "Commemorative Edition" embossed tin box packaging.