 As there had been limited funds available to promote his releases and attract guest performers, Turner had decided to move away from Grand Central prior to that label's collapse.Rather than sign to a new label, Turner decided to form his own, and in doing so gained greater control over the process of releasing his records and co-ordinating live performances.Much of the artwork used for the label's releases and on the label's website was created by artist Alicia Vergel de Dios, sister of Niko.