 Demand for Rumpus toys increased when TV host Kathie Lee Gifford displayed organ-themed plush toy Gus Gutz on her show, after which Noodle Kidoodle and eToys.com began to invest in the brand.At this point, the Rumpus company was worth $1 million and had 9 employees.In 1998, Rumpus participated in the New York International Toy Fair.