 The service was known to be branded as both "ITV Thames Valley" and also "Meridian Thames Valley".In June 2007, ITV plc executive chairman Michael Grade hinted at a possible re-structure of the ITV regional layout, stating the existence of smaller regional services "no longer makes sense" relative to the regional audience they serve.The move is expected to give ITV plc "greater value for money", however will be subject to Ofcom approval.