 He scored his first goal for Rotherham in a 2–0 home victory against Aldershot Town in November 2011, scoring a glancing header to double Rotherham's advantage on their way to recording their first victory in ten games.It was to be Holroyd's only goal for the club, making a total of 19 appearances in the first half of the 2011–12 campaign, of which only six were starting appearances even though Holroyd was the club's top scorer in pre-season games.Holroyd joined League One club Preston North End for an undisclosed fee on 20 January 2012.