 In 2006, the business, by then known as De Vere Group, was acquired by The Alternative Hotels Group plc, a joint venture between HBOS and eight investors led by Richard Balfour-Lynn, for £745.5 million.The Alternative Hotels Group plc renamed itself De Vere Group in 2010.De Vere Group sold Greenall's London Dry Gin for £7 million in a private equity-backed management buyout in 2011.