 Bernardo Tobón de la Roche was the manager of Radio Pacífico, a station in Cali affiliated to RCN Radio, and had founded La Voz de Pereira in the 1940s.After a congress of radio stations in 1956, Tobón de la Roche was able to secure affiliations for his network from stations of Bogotá, Medellín, Cali, Barranquilla, and Cartagena de Indias.By 1962 Todelar had 24 stations (11 owned-and-operated, 13 affiliates).