 As a result, they argue that "when excess numbers of contestants are induced to invest in performance enhancement in order to raise their individual odds of winning, these investments will be mutually offsetting and socially inefficient; end consumers may get more valuable products but the social costs are excessive".A small number of major art museums, including Frank Lloyd Wright's Guggenheim Museum, the Centre Pompidou, and Frank Gehry's Guggenheim Museum, have become household names and major tourist destinations.With their striking, architecturally designed buildings and well-known masterpieces, they have been termed "superstar" art museums.