 For the next 45 years (May 1907 to January 1952), it was known as The Blue Book Magazine, Blue Book Magazine, Blue Book, and Blue Book of Fiction and Adventure.The title was shortened with the February 1952 issue to simply Bluebook, continuing until May 1956.With a more exploitative angle, the magazine was revived with an October 1960 issue as Bluebook for Men, and the title again became "Bluebook" for the final run from 1967 to 1975.