 The following season, Holroyd's goalscoring form which saw him score 18 goals during the first half of the 2009–10 campaign, culminated into a move to League One side Brighton & Hove Albion for an undisclosed fee in January 2010.In September 2010, Holroyd joined Stevenage on a three-month loan deal.He was loaned out again in March 2011 to Bury, playing a handful of games.