 "Juke Blues Magazine" from the UK called Electro-Fi "Canada's Top Blues Outlet" in 2005.The next addition to the family of Canadian blues labels is NorthernBlues Music, a blues label that was launched in 2001 by Fred Litwin, who aims to "add substantially to the blues repertoire" with interesting, original music.In 2011, Nicky Estor launched Iguane Records, which specializes in roots music (blues, swing, jazz, soul, funk, reggae, etc.