 In 1999 Leapman reported in "The Times" that Freud Communications had offered an Internet brand management service to its clients.This would "scour the Net for references to its clients" and if they were criticised, "the agency would use rebuttal tactics "to minimise the potentially negative impact of online inaccuracy"".In 2007 "PR Week" ran a story documenting the use of WikiScanner to track anonymous edits and link them to organizations through their IP addresses and found that "Freud Communications' London office was caught making Wikipedia edits on behalf of clients."