 In 2000, Deutsch founded Sh-K-Boom Records, an independent record label that aimed to bridge the gap between pop/rock and theater.In 2004, a new musical theater subsidiary of Sh-K-Boom, Ghostlight Records, was created to focus on more traditional scores and cast recordings.As of 2015, the label has over 150 albums in its catalog, including The Book of Mormon (musical), In the Heights, the Original Cast Recording, Original Motion Picture Soundtrack and New Off-Broadway Cast Recordings of The Last Five Years, , A Gentleman's Guide to Love and Murder, Something Rotten!, The Bridges of Madison County (musical), Disney’s Newsies (musical), the 2013 revival of Pippin (musical), Cinderella (2013 Broadway production), Next to Normal, the 2009 revival of Hair (musical), Legally Blonde (musical), Bloody Bloody Andrew Jackson, Everyday Rapture, Passing Strange, Dirty Rotten Scoundrels (musical), The 25th Annual Putnam County Spelling Bee, The Drowsy Chaperone and many more Broadway and Off-Broadway shows.