 In January 1990, Hammer won two American Music Awards for Favorite Rap/Hip-Hop Artist and Favorite Rap/Hip-Hop Album and was nominated for Favorite Soul/R&B Album ("Let's Get It Started").The single "Let's Get it Started" also became the record that began the now-legendary rivalry between Hammer and LL Cool J.In the song's lyrics, Hammer braggadociously stated that he is second to none, in comparison to other rappers