 Facebook Connect is a functionality that launched in 2008 to allow Facebook users to sign up to different websites, enter competitions, and access exclusive promotions by logging in with their existing Facebook account details.This is beneficial to users as they don't have to create a new login every time they want to sign up to a website, but also beneficial to businesses as Facebook users become more likely to share their content.Often the two are interlinked, where in order to access parts of a website, a user has to like or share certain things on their personal profile or invite a number of friends to like a page.