 Others uploaded the description of their casa in small directories and websites that manage casas booking on the behalf of tourists.Very recently, following the new course in Cuba–US relations, big online players of the sharing economy and tourism business (such as Airbnb) have started including casas particulares in their offering (exclusively for US users at the moment).All this should make it easier for tourists to make reliable bookings, whereas in the past the typical go-to-market strategy of casa owners used to rely almost exclusively on the intermediation of local street hustlers, known as jineteros.