 In the 2010s, with social media sites overtaking TV as a source for news for young people, news organisations have become increasingly reliant on social media platforms for generating web traffic.Publishers such as "The Economist" employ large social media teams to optimise their online posts and maximise traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic.Social media optimization is becoming an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines.