 Though the station was initially geared strictly to a black audience, by 1968 its playlist had expanded to include songs by white artists that were compatible with the station's sound, in an effort to reach a wider audience.WVON was a "heritage" station to Chicago's black community featuring great Black air personalities like Moses "Lucky" Cordell, Bruce Brown, Herb Kent "The Cool Gent", E. Rodney Jones, Cecil Hale, Joe "Youngblood" Cobb, Ed "Nassau Daddy" Cook, Bill "Butterball" Crane, Pervis Spann, Don Cornelius, Sid McCoy (who would accompany Cornelius when he formed "Soul Train"), Richard Pegue, Bernadine C. Washington, Jay Johnson, newsmen Roy Wood and Jim Moloney, a very young reporter/engineer Larry Langford and many others.WVON became well known outside the Chicago area as well.