 Its initial format under those call letters was an automated system called "The FM100 Plan", but later changed to Churchill Productions' "Radio One", a soft adult contemporary format.Popular announcers on the station in those years included Phil Green, Bob Brandon, Bob Chrysler, Dan Lucas, Dick Durante and Anne Cruse.Another ownership change and a switch to country came in 1985, along with new call letters WLVK ("K-97").