 His typical tagline is “I’m Mr.Opportunity, [knocks on “glass” or microphone] and I’m knockin'!”, although more recent commercials didn't always use this tagline, and in subsequent years a neutral thumping sound for television rather than a screen knock was used, ceding to the fact LCD televisions had become more prevalent among viewers.In 2010, for unknown reasons, Honda began their campaign referencing 'Opportunity is knocking', but the commercials aired without Mr.