 Given this performance it was realised that scheduled inter-city services would not be feasible, and that the company would be limited to offering pleasure cruises in the vicinity of their bases.However, the "Deutschland" was destroyed on 28 June 1910 while taking a consignment of journalists on a trip intended to generate publicity.The airship was first prevented from returning to its base in Düsseldorf and then, caught by a thunderstorm, was first carried up to a height of and then, heavy from loss of hydrogen caused by the rapid ascent and from rainwater on the envelope, forced down into the Teutoburger forest.