 Hammer performed "Pump it Up" during "Showtime at the Apollo" on September 16, 1989.In January 1990, Hammer won two American Music Awards for Favorite Rap/Hip-Hop Artist and Favorite Rap/Hip-Hop Album and was nominated for Favorite Soul/R&B Album ("Let's Get It Started").The single "Let's Get it Started" also became the record that began the now-legendary rivalry between Hammer and LL Cool J.