 WGCI became so successful that Gannett changed the call letters of 1390 from WVON to WGCI in 1983.Midway Broadcasting immediately filed a request with the FCC to change WXOL's call sign to WVON, and on March 28, 1984 the WVON call letters returned to their former home at 1450.The station experienced a 50% increase in its audience after the call sign change.