 The painter "Franco Sassi" (1912 to 1993) was a great admirer of the town, its countryside and its landscape.This multifaceted artist – painter, draftsman, engraver and graphic designer – was a friend of "Arturo Bersano ", creating the labels for his wines.His famous black and white "Monferrato Home" (or "The Farmhouse at Vinchio") depicts landscapes of Nizza Monferrato.