 Years later, Corporacion Habanos launched its own version of the brand.Since 2001, the Guantanamera Cigar Company ("GCC") the exclusive trademark owner of the brand in the United States has litigated with Corporacion Habanos over the rights to register the trademark with the United States Patent and Trademark Office.In early 2008, the Trademark Trial and Appeal Board ruled in favor of Corporacion Habanos.