 On May 17, 2016, the graphics, which were first seen during the previous year's championship, were used again for the 2016 Eastern Conference Finals and NBA Finals.For the 2016–17 NBA season, ESPN introduced a revamped on-air presentation and branding for its NBA coverage, developed with the creative agency Big Block, as well as a new logo.The new design was inspired by "premium" consumer brands, and places a heavier focus on team logos and colors as the basis of its design, as opposed to visual environments and settings.