 This, combined with its ease of use for business owners and managers has made The3rdgear model popular within the SME marktet place.There has been another notion and approach put forth since 2005 by the Institute of Business Engineers (IBE) while sharing the common vision and advocacy of multi-disciplinary and holistic business view, and targeting the addressed issues in business practice and education.The IBE put forth some principles and framework addressing the modeling of the business in a holistic, concise and structural manner.