 Although the producers had wanted Sean Connery to return after his role in the previous Bond film "Diamonds Are Forever", he declined, sparking a search for a new actor to play Bond; Moore was signed for the lead role.The film is based on Ian Fleming's 1954 novel of the same name.The storyline involves a Harlem drug lord known as Mr. Big who plans to distribute two tons of heroin for free to put rival drug barons out of business and then become a monopoly supplier.