 Eon and United Artists made licensing deals revolving around the character's tastes, having merchandising tie-ins with drink, tobacco, men's clothing and car companies.The campaign also focused on Ian Fleming's name due to the minor success of the books.After "Dr. No" had a successful run in Europe, Sean Connery and Terence Young did a cross-country tour of the US in March 1963, which featured screening previews for the film and press conferences.