 In 2015, Heechul was announced as the ambassador of Hoengseong County at the "20th Hoengseong County Ambassador appointment ceremony".He was also the ambassador of "1st Seoul Comic-Con 2017" by the San Diego Comic-Con (SDCC).Later that year, he was chosen as the honorary tourism ambassador for Hoengseong beef in Hong Kong for Asia's Leading Food and Hospitality Tradeshow "HOFEX".