 This was a huge success, and was followed by a series of other now-common flavours such as Dill Pickle and Ketchup.Another success was Hickory Sticks, a hickory-smoke-flavoured potato stick variety which broke the corporate branding by using a wood-grain patterning on their smaller bags.Starting in 1981, the chips had new mascots known as the Munchies, that were used for advertisements and appeared on the chip packaging.