 Fox's entertainment programs have also benefited from the heavy promotion they received during the sports telecasts, including shows that it already aired at the time (such as "Beverly Hills, 90210", "Melrose Place", "Married... with Children", "The X-Files" and "The Simpsons"), as well as newer programs (such as "American Idol", "24" and "House").In fact, "Idol" was the highest-rated prime time network program for eight consecutive seasons, from 2003–04 to 2010–11, the longest such streak in U.S. television history.While CBS eventually recovered from the loss of the National Football Conference package, the network's recovery is partially linked to, ironically, its re-acquisition of broadcast rights to the NFL in 1998 when it took over the television contract to the American Football Conference from NBC.