 Its formation is recognized as a key event in the creation of a skateboard industry owned by people actively involved in the skateboarding lifestyle.While professional skateboarder Rodney Mullen was still a sponsored rider for the renowned Powell-Peralta "Bones Brigade" team, Rocco, under the original name, "World Industries", convinced Mullen to join him in the further development of what would become the first skater-owned skateboard company.Mullen was forced to leave his place at Powell-Peralta as a result.