 During this year, Bizrate also launched its "Don't get e-screwed campaign", bringing the site to the forefront as the place to find reliable feedback from other customers.In 2004, Bizrate rebranded to Shopzilla, reflecting consumers’ increased focus on price comparison, and launched Shopzilla.com.During this time, the ratings and reviews side of the business was also rebranded to Bizrate Insights in order to maintain a clear definition of services.