 On E4, live coverage from the house dominated its daily and nightly schedule, Nominations Uncut and Diary Room Uncut – which were both introduced during Big Brother 5 also returned to E4, as well as Big Brother's EFourum hosted by Russell Brand.The show's sponsor this year was Talk Talk who had also sponsored Big Brother 5.Due to the success of "EVIL" Big Brother, as seen during the fifth non-celebrity series, the theme continued throughout the celebrity series.