 Binary Compass Enterprises, the original name for what would later become Bizrate, was founded in June 1996, by classmates Farhad Mohit and Henri Asseily.The pair used a school project they authored while attending the Wharton School of the University of Pennsylvania as the basis for their original model of a research company.The first retailer reviews were collected in 1997 after launching and rebranding the website as Bizrate.com.