 Former Hostess products were replaced or rebranded after the merger; Hostess Taquitos became Zesty Doritos; Cheddar and "nacho"-flavoured Crunchits were supplanted by corresponding flavours of Crunchy Cheetos (BBQ Crunchits had long been out of production).With the brand popularity falling, in 1996 it was decided to re-brand the product as Lay's.This change presented no small amount of difficulty, as the product was already on sale in Canada via a third party.