 Further, the 4Ps marketing mix that McCarthy popularized has become a foundational and widely adopted marketing framework into the 21st century.This is partly due to the simplicity of the model, which makes it adaptable for changes in the marketing area, such as internet commerce.Rather than creating a new model, G. Dominic expressed that McCarthy's 4 Ps could be used with some "extension and adjustment" to develop tactics for the current, ever-changing marketing arena like internet commerce.