 Bizrate Insights also provides industry research to analysts at Forrester Research and Internet Retailer for publication and studies.Binary Compass Enterprises, the original name for what would later become Bizrate, was founded in June 1996, by classmates Farhad Mohit and Henri Asseily.The pair used a school project they authored while attending the Wharton School of the University of Pennsylvania as the basis for their original model of a research company.