 Critics have pointed to research that indicates that because whey protein isolate is digested so quickly it may in fact enter the bloodstream and be converted into carbohydrates through a process called gluconeogenesis much more rapidly than was previously thought possible, so while amino acid concentrations increased with whey it was discovered that oxidation rates also increased and a steady-state metabolism, a process where there is no change in overall protein balance, is created.They claim that when the human body consumes whey protein it is absorbed so rapidly that most of it is sent to the liver for oxidation.Hence they believe the reason so much is retained is that it is used for energy production, not protein synthesis.