 The "Doctor Zhivago" theme, which is played on Anya's music box during the pre-credit sequence, and the theme from "Lawrence of Arabia", which appears as background music during a desert sequence.On top of the production budget, $7.5 million was spent on advertising, prints and parties for "The Spy Who Loved Me".On 20 May 1977, Roger Moore and Barbara Bach attended the Cannes Film Festival to promote the upcoming release of The Spy Who Loved Me.