 NFC teams in markets related to deal

AFC teams in markets related to deal

KTBC and WITI served markets containing significant fan bases for nearby NFC teams.KTBC had aired Dallas Cowboys games (including exhibitions that occur during the preseason) for years in the Austin market; WITI, meanwhile, had broadcast Green Bay Packers games to its Milwaukee audience since September 1977, six months after it rejoined CBS in a reversal of an April 1961 affiliation swap with WISN (channel 12) in which the two stations had traded their respective affiliations with ABC and CBS (the Packers had played select regular season games in Milwaukee through the 1994 season).Due to Green Bay being a sweeps-only Nielsen market that utilized paper diary-only measurement for most of its history, the larger Milwaukee market was (and continues to be) often cited more for ratings purposes by the NFL and networks that carry the league's games than the numbers for the smaller Green Bay market.