 On June 3, 2010, Iconix and Charles M. Schulz Creative Associates jointly acquired all assets related to the "Peanuts" comic strip from its longtime owner, United Media, using the property to form a new company, Peanuts Worldwide, which is 80% owned by Iconix and 20% owned by Schulz Associates.Peanuts Worldwide also acquired United Media's licensing arm, which represents licensing for its other properties including "Dilbert" and "Nancy".In 2011, Iconix acquired electronics brand The Sharper Image.