 DJs on KBBQ included Harry Newman, Bob Jackson, Vic Gee, Alan King, Bill Williams, and Larry Scott.To celebrate its first anniversary as a country station, KBBQ sponsored a country music show at Shrine Auditorium, which featured Merle Haggard, Bonnie Owens, Ferlin Husky, Sheb Wooley, Tex Williams, Jimmy Wakely, Freddie Hart, Jerry Wallace, and Jimmy Bryant.On September 2, 1972, the station's call sign was changed to KROQ, and it adopted a rock format as "The Rock (ROQ) of Los Angeles".