 The initial personalities heard on KBLA during its contemporary hits period were Tom Duggan, Sid Wayne, Jim Wood, William (Rosko) Mercer, Tom Clay, and Dick "Huggy Boy" Hugg.The station became completely automated in July 1965, but live DJs were brought back in December, with hosts Harry Newman, Roger Christian, Harvey Miller, Dave Diamond, Vic Gee (Jim Carson), and William F. Williams.The small station could not compete with more established and powerful competition, so they switched to country music as KBBQ in June 1967.