 From the perspective of the voters, the most important issue was the potential raise in consumption tax.According to scholar Ichiro Miyake, voter's opinion possession rate, party position perception rate, personal importance cognition rate of “tax increase” exceeded that of “regime change.”

In the LDP manifesto, administrative reform is given top priority over any other campaign issues.While reflecting on the past 50-years of administrative policy prioritizing production and supply with strong centralization and bureaucratization as an effective method in simultaneously achieving economic growth and tackling social inequality, the LDP admits this system is “at a deadlock” considering the situation regarding women, increasing urban-rural disparities and the issue of .