 Unexpectedly, Ken's world is turned inside out as the somewhat silly looking toy alters his life by benevolently giving him everything he has ever dreamed of and then callously taking it all back.Ken's immature desires and indecisive nature are pit against a collection of seemingly normal, yet equally misguided characters who are meant to illustrate how people are victims of a socially implanted drive for things not in their own best interests.First time director, Norman England, felt the urge to direct his own film after a year spent as a reporter on the set of the 2001 movie "".