 Endemol bought the company outright from GMG in August 2000.Since 2000, a series of corporate owners and public stock transactions has culminated in the joint venture of 2014 with 21st Century Fox's Shine Group to form the rebranded Endemol Shine UK, effective January 2015.In January 2016, Endemol acquired the short-form and branded content production house Electric Robin and the digital talent management firm OP Talent.