 Fox stated that Milwaukee and Seattle were "two key markets that align with the company’s sports rights" (referring to their primary carriage of Seattle Seahawks and Green Bay Packers home games, respectively, through the network's rights to the National Football Conference).The sale was completed on March 2, 2020.SF Broadcasting sold its stations on November 28, 1995, to Silver King Communications (a group operated by former Fox executive Barry Diller, which otherwise consisted of Home Shopping Network-affiliated stations); Silver King later sold the four Fox affiliates to Emmis Communications for $307 million in cash and $90 million in stock on April 1, 1998 (Silver King, later known as USA Broadcasting, eventually sold its remaining independent stations and HSN affiliates to Univision Communications in December 2000 to form the nucleus of the present-day UniMás network).