 "Celebrity Big Brother's" launch show (aired on 6 January 2005) averaged 5.2 million viewers, and ratings fell to 2.9m by 8 January.By the end of Week 1, the show was attracting an average audience of around 4.2 million viewers.The episode aired on 18 January (the day after John's eviction night, which pulled in 4.3 million viewers) shed 700,000 viewers, attracting an audience of 3.5 million viewers.