 For most of his tenure in the company, however, Sugi ditched his Blazer identity and played a new character, The☆ZEST, sponsored by the homonymous Japanese pachinko company.The gimmick had been played before by the wrestler Kamikaze, and would be played again by him later.On July 24, Zest won the WWA Junior Lightweight Championship by beating Osamu Namiguchi, and retained him until April 6, when Sugi relinquished both the character and the title and adopted yet a new gimmick, Noiz, sponsored by rock band .