 When Nancy Sinatra wore Levine boots in publicity shots for the 1960s hit song "These Boots Are Made for Walkin'", demand for fashion boots leaped so much that Saks Fifth Avenue opened a special section its shoe department called "Beth's Bootery".Levine was hired in 1965, along with famed couturier Emilio Pucci and designer Alexander Girard, to help overhaul a new look and style for Braniff International Airways.The campaign, developed by Jack Tinker and Partner's Mary Wells Lawrence, was dubbed The End Of The Plain Plane, and was a revolutionary airline overhaul, which had never been attempted.