 The judging panel has included Jaime Winstone, Eugene Simon, Stuart Cosgrove, Roger Chapman, Paul Weiland and Nicola Reed.From 2008 to 2018 the company ran a nationwide advertising campaign fronted by actor and comedian Rufus Jones, who played James Reed as a caricature of a comic book superhero.During the COVID-19 pandemic Reed re-launched the "Keep Britain Working" campaign, which had debuted after the 2008 financial crisis.