 Except, unluckily for the DJs, their groupies were usually after one thing; the name of the label that wicked tune was on".Starting out as a bi-monthly fanzine, "Jockey Slut" increased its readership.With dance music and club culture steadily growing in popularity and the subsequent advent of superclubs with superstar DJs, bigger and better distributed magazines like "Mixmag", "Muzik" and "DJMag" started to focus more on the rock and roll-like aspects of clubbing (namely the recurrent drugs features), while devoting less space to the music itself, rather than covering newer sounds and artists.