 There were only three FM stations operating in the city that time, the others are "MRS 102.3 Most Requested Song Baguio" (now Radyo5 102.3 News FM Baguio) and "103.9 Smile Radio Baguio" (now 103.9 iFM Baguio).Magic 99.9 slogan then when it became No.1 in listenership was "The Official Number One FM Radio Station in Baguio", while 103.9 Smile Radio Baguio puts its slogan at the same time as "The Only Number One FM Radio Station in Baguio", while on the other hand, MRS 102.3 Most Requested Song Baguio puts its slogan as "The Real Number One FM Station in Baguio" at the same time.