 Max Media already owned KTGF in the market, and was forced to sell it in order to purchase KFBB-TV, as the Great Falls market was too small and did not have enough full-power television stations to allow a broadcast duopoly.In 2008, the station began using an on-air logo identical to the former logos of ABC affiliate WEWS-TV in Cleveland and CBS affiliate KREX-TV in Grand Junction, Colorado—neither station is related to KFBB.In 2012, the station returned to the "ABC 5" branding (which had been used prior to 2006).