 When they finally announced "This is dwNU, if you're listening, please call..." After mentioning the phone number on air, the phone rang constantly for three hours.DWNU 107.5 FM was the brainchild of banker/businessman Atom Henares, and radio veteran Mike Pedero.Born out of the need to come up with a product that would set the standard for good taste in music amongst the youths, NU 107 blasted the airwaves with rock, music that is "dynamic, young, passionate, creative, and always ready to renew itself."