 Looking to provide support, Nise reached out to McKeown to write and produce a song that could be sold to raise money for the victims.Within one day, McKeown penned "In the Name of Brotherly Love" and booked a week-long recording session at which over 150 artists, news and television personalities including disc jockeys and musicians from Philadelphia volunteered their talent for this project.The record was so successful in raising funds, McKeown and Nise received an award from the city of Philadelphia presented by the city's then mayor Wilson Goode, making national and international press.