 The series was promoted by Milestone Motorsports, a marketing company specializing in monster trucks and produced by Simz Productions of Sacramento, California.It was formed in 2005, and featured primarily trucks under Milestone's banner, including Bigfoot, Dragon Slayer, Samson, Obsession, and occasional appearances by Bounty Hunter and Iron Outlaw.It was characterized by a more racing-focused format than its main competitor, Monster Jam.