 According to prosecutors, Consumers Kosher Provision was losing market share to its competitor, American Kosher Provisions.Owner Herman Rose asked the Lucchese crime family for help, and Dominick Dioguardi convinced Rose that his father (up for parole and needing a job in order to win his release) could help.Rose died in July 1964, and soon Dioguardi and the Genovese crime family, in control of American Kosher, agreed to merge the two companies.