 In August 2016, Disney Channel Australia hosted its third local "FanFest" event, at Martin Place in Sydney.The network organised a concert featuring US singer Sabrina Carpenter, which was hosted by the Australian network's personalities, and live streamed on the website.General manager of the network, Leisa Sadler, noted the importance of brand activation through having a physical event for fans to connect with, and appreciated the opportunity to promote the channel's local programming.