 Rimmer then succeeds in establishing the newly invigorated firm as the country's leading polling agency, and begins to make regular TV appearances as a polling expert.He subsequently moves into politics, acting as an adviser to the leader of the Tory opposition, and then becomes an MP himself, for the constituency of Budleigh Moor (a reference to Cook's frequent collaborator, Dudley Moore), along the way acquiring a trophy wife (Vanessa Howard).Relying on a combination of charisma and deception—and murder—he then rapidly works his way up the political ladder to become prime minister (after throwing his predecessor off an oil rig).