 By 2002, some longtime readers started to complain that the magazine was giving cover space to acts like The Rapture, 2 Many DJs or The Neptunes and increasing the rock coverage, with features on acts like Mogwai and The Polyphonic Spree, retro pieces on My Bloody Valentine or Talking Heads, and giving critical praise to acts like The White Stripes.The January 2004 issue had Luke Steele of alternative rockers The Sleepy Jackson on the cover.Burgess started "Jockey Slut"'s 10-year anniversary dissertation, "Blowing Our Own Trumpet", with the following line