 Alfred Leete, one of Caxton's illustrators, designed the now-famous image of Kitchener as the cover illustration for the 5 September 1914 issue of "London Opinion", a popular weekly magazine, taking cues from Field's earlier recruiting advertisement.At the time, the magazine, which sold for one penny, had a circulation of around 300,000.In response to requests for reproductions, the magazine offered postcard-sized copies for sale - at 100 for 1s 4 d "post free".