 Bouisset's poster was used extensively and the image was embossed on the company's Petit Beurre line of biscuits.Within a few years, the success of the logo resulted in the company becoming known as LU.The founder's son, Louis Lefèvre-Utile, took over the company and eventually it was acquired by Générale Biscuit S.A., which in turn was sold to Groupe Danone in 1986.