 The War Museum suggested that the poster itself was a "non event" and was made popular by postwar advertising by the war museum, perhaps conflating Leete's design with the so-called "30-word" poster, an official product from the Parliamentary Recruitment Committee.The 30-word design was the most popular recruitment poster at the time, having been printed ten times more than Leete's image.Leete's image has been praised for being more arresting while his accompanying text is also far less verbose.