 Although an international brand today, LU products are primarily distributed in Western Europe, and in 2005 represented nearly half of the sales for Danone's biscuits and cereal division.In July 2007, LU was sold to Kraft Foods (now Mondelez International).LU crackers are now used in a Milka chocolate bar, which has the original milka chocolate with mini TUC crackers on top of it and on the reverse side.