 He has also repeatedly collaborated in the films of A L Vijay, Siva and Sundar C as well as in films featuring Silambarasan, Arya and Udhayanidhi Stalin.His consistently well-received performances and box office appeal in the early 2010s prompted the film industry to dub him as the "Comedy Superstar".In 2012, he began a film production company named Handmade Films and produced his first film, "Kanna Laddu Thinna Aasaiya" (2013), which went on to become a commercially successful venture.