 In an interview with Jackie McGlone of "The Glasgow Herald" Craig described how encountering the poverty of North Devon shocked her.Craig is particularly interested in fairy-tales and children's fiction, and was one of the first critics to praise J. K. Rowling, Philip Pullman, Cressida Cowell, Stephenie Meyer, Anthony Horowitz, Malorie Blackman and Suzanne Collins.In an opinion piece in "The Independent", Craig asked why fiction remains obsessed by historical fiction and neglects the contemporary, saying she has "set out to take the DNA of a Victorian novel – its spirit of realism, its strong plot, its cast of characters who are not passively shaped by circumstances but who rise to challenges or escape them."