 Huntington Beach has obtained a total of seven registrations for the "Surf City USA" trademark.None of these registrations of the trademark are on the principal register, but on the secondary register, which means that Huntington Beach has no exclusive right to assert ownership over the "Surf City USA" trademark.Two Santa Cruz surf shops, Shoreline Surf Shop and Noland's on the Wharf, sued the city of Huntington Beach in order to protect the public use of the term "Surf City."