 Steve Beckett, co-owner of Warp, has said the electronic music that the label was releasing then was targeting a post-club, home-listening audience.Following the success of the "Artificial Intelligence" series, "intelligent techno" became the favoured term, although "ambient"—without a qualifying "house" or "techno" suffix, but still referring to a hybrid form—was a common synonym.In the same period (1992–93), other names were also used, such as "art techno," "armchair techno," and "electronica", but all were attempts to describe an emerging offshoot of electronic dance music that was being enjoyed by the "sedentary and stay at home".