 Often tobacco companies advertise gutka as pan masala in order to skirt the ban on advertising tobacco products.Surrogate advertisements often use pan masala ads to promote gutka products with similar name and packaging.According to the Food Safety and Standards (Prohibition and Restriction on Sales) Regulations, 2011 of the Food Safety and Standards Authority of India, misleading advertisement of such products invites a fine of 1,000,000 rupees.