 The same jury rejected the counterclaims of Palmer and Woods, and awarded Gotta Have It $668,346 in damages.One of Palmer's most recent products (mass-produced starting in 2001) is a branded use of the beverage known as the "Arnold Palmer", which combines sweet iced tea with lemonade.Palmer got into the car business in 1974 when he, along with partners Mark McCormack and Don Massey, purchased a Cadillac dealership in Charlotte, North Carolina.