 Thus, the lower court ruling stood that the list is editorial content, not objective factual content, so the "Times" had the right to exclude books from the list.In 1995, Michael Treacy and Fred Wiersema, the authors of a book called "The Discipline of Market Leaders", colluded to manipulate their book onto the best seller charts.The authors allegedly purchased over 10,000 copies of their own book in small and strategically placed orders at bookstores whose sales are reported to BookScan.