 In the midst of their international sales expansion, Speidel started OEM (Original Equipment Manufacturing) Business Supplies in 1972.OEM manufactured outsourced metal watchbands for watch companies such as Seiko, which at the time had just introduced the “quartz” watch, the first totally machine assembled timepiece, which dramatically reduced watch prices.That same year Speidel began its watchband replacement program for mass merchandisers, making it much easier for consumers to find the appropriately sized watchband replacement at their local store.