 East Coast FM began as BLB (Bray Local Broadcasting) as an unlicensed operator and was launched as "Horizon Radio" when it received a licence from The Independent Radio & Television Commission (now known as The Broadcasting Authority of Ireland) which later merged with South Wicklow's Ezy103 to become East Coast Radio .In 2002, The station was renamed from "East Coast Radio" to "East Coast FM" and they moved from its Victorian premises at Prince of Wales Terrace on Quinsboro Road, Bray (where it had been located since 1985) to a state-of-the-art Radio centre complex in Ballywaltrim, Bray.The station is located on Killarney Road.