 The Snell family guided the station and its sister, KEEN Country 1370 AM through the decades as United Broadcasting.The Snells sold their 2 properties in 1997, and KBAY became a part of the American Radio Systems group which included KKSJ (the former KEEN), KUFX, and KSJO.Shortly thereafter, a 3-way swap of frequencies landed KBAY at 94.5 FM.