 Borrowing from the business-world concept of the independent contractor or franchise, WTB trains "Associate Instructors" who then "manage their own local ministry" and interface with churches and private schools in their region to present the various WTB multimedia seminars.WTB's original goal was to train and equip one instructor for every 50,000 people, in every country of the world.More recently, this goal has been augmented with an effort to establish instructors connected to local churches in 1,000 high-density cities in various countries.