 Shifting Baselines

The Shifting Baselines Ocean Media Project was founded by scientist turned filmmaker, Dr. Randy Olson in 2002, with the "modus operandi" of communicating the gradual declining state of our oceans to a broad audience through the use of comedy/humor and Hollywood Celebrity.Since its creation, it has produced many environmental media campaigns, most notably a 2003 campaign and public service announcement, titled "The Ocean Symphony PSA", which starred such Hollywood actors/celebrities as Jack Black, Henry Winkler, Tom Arnold, and Madeleine Stowe, among many others.