 The Shifting Baselines Ocean Media Project grew from its three founding partners (Scripps Institution of Oceanography, The Ocean Conservancy, and Surfrider Foundation) to over twenty conservation groups and science organizations.The project has produced dozens of short films, public service announcements, and Flash videos along with photography, video, and stand-up comedy contests, all intended to promote the term to a broader audience.The Shifting Baselines Blog, "the cure for planetary amnesia" is run by the Shifting Baselines Ocean Media Project on the Seed (magazine) Science Blogs.