 The contest featured Celebrity Judges, and cash prizes, and succeeded in bringing out an explosion of innovative new ways to communicate the environmental and social messaging associated with ocean awareness and the idea of shifting baselines/lowered standards.The Shifting Baselines Ocean Media Project has 26 partner groups, more than almost any other environmental campaign in the world.Its success and popularity with other environmental organizations is mainly due to its versatile and broad approach that can stretch across the many boundaries of communication that many other media projects cannot.