 A planned reduction of costume jewelry production was soon instituted, leading to the discontinuation of costume jewelry in the early 1950s.National advertising for watch bracelets under the name Speidel and the building of a brand name began after the end of World War II, first in magazines and then in radio with a program called “Stop the Music.” This proved to be an outstanding success and helped make the name of Speidel nationally known.In 1949 Speidel changed with the times and discontinued radio advertising.