 2016 also saw Dana Jang, its program director since 2005, depart, and Ronnie Stanton, who had last worked as program director at Vancouver's CFOX-FM, take over; evening host Nicci Ross also departed the station at the same time and moved to rival KISQ.The changes came as KBAY was facing increasing competition from KOIT and KISQ in the San Francisco market.The two San Francisco stations also appear in San Jose's ratings.