 After working many years in the theatre and television industry, Producer John Sichel fell out with the commissioners at the BBC due to his opinionated and strong views about quality over quantity and lack of originality in content being produced.In order to find what he felt would be a forum for creative output, John, along with co-founder and wife Elfie Sichel, converted a disused pig farm into a professional television, film, theatre and radio training facility, with the idea that learning should be by doing, rather than reading.