 The primary intent of the Fender Custom Shop was to create instruments in the tradition of Leo Fender and his staff at the original Fender facilities in Fullerton, CA, accommodating famous endorsers and other discerning players who wanted the accuracy, detail, and quality—as well as customization and personal touches—that were widely perceived as omitted under the tutelage of CBS, and considered lacking on the revamped Fender's mass-produced instruments.In 1991, the Fender Custom Amp Shop was created and housed in Scottsdale, Arizona.Seven years later, Fender USA manufacturing, R&D and Custom Shop divisions, were moved to its present location in Corona, California.