 He was formerly an Associate of the Prime Minister's Delivery Unit and a member of the Institute for Public Policy Research (IPPR)'s business-led Taskforce on Race Equality and Diversity in the Private Sector.In the run-up to the 2010 general election, Reed conducted public video-interviews with the three Parliamentary candidates nominated for the role of Secretary of State (Steve Webb, Yvette Cooper and Theresa May), asking questions sent in by job hunters.For the 2017 general election, Reed's cross-party interviews were conducted with Damien Hinds, Debbie Abrahams and Baroness Kramer.