 Bookbag.co.uk awarded the title a "Highly Recommended" in its review section; The Notting Hill Post called the book "...essential reading"

In January 2019 Reed published his third book, with the Virgin Books imprint at Ebury.The title is a reference typical amount of time a recruiter will spend reading a CV before deciding to shortlist or reject an application.The book is written in two voices, consisting of Reed’s commentary on first-person accounts from front-line recruiters.