 The book discusses social games, which Radoff views as a 5,000-year-old phenomena, and how games can be applied to businesses to make them more engaging and profitable.Radoff is generally critical of the gamification trend, and explains to businesses that they must incorporate story and immersion into their businesses if they really want to take advantage of the unique engagement offered by games.Radoff lived in Northborough, Massachusetts and was a 1991 graduate of Algonquin Regional High School.