 These included BBC TV's "Business Matters", for which Reed produced "Crazy Ways for Crazy Days", a 50-minute documentary about management guru Tom Peters, and "The Pros and The Cons", an inside view of prison privatisation at Strangeways.After the Tom Peters documentary grossed £1m, Reed requested funding to make a similar programme – but was turned down, leading him to grow dissatisfied with his employment at the BBC.Reed became a non-executive director of Reed in 1992.