 ResultSource accomplished this objective—the book briefly reached #1 in the "Advice How-to" category—by buying 11,000 copies of the book, using $210,000 of Mars Hill Church's money, from a variety of online sources and payment methods.The Evangelical Council for Financial Accountability stated that buying a place on bestseller lists violates its ethical standards, but that because this happened before Mars Hill Church joined they were unable to take action.