 In place of these two networks, a new "fifth" network that would be jointly owned by both companies, would launch, with a lineup made primarily of the most popular programs from both The WB and UPN.The network was given the name "The CW" ("CW" representing the first initials of CBS and Warner Bros.).The CW immediately announced ten-year affiliation agreements with 16 WB affiliates owned by Tribune Broadcasting, and 11 UPN owned-and-operated stations under CBS ownership, giving the new network coverage in all of the top 13 markets and a reach of 48% of the country.