 In 1995, WSFL/1380 became WCOO after J4 Broadcasting bought the station along with WCKO in Norfolk, Virginia and WCKN in Myrtle Beach, South Carolina.These stations began using the WCIN "Classic Oldies" format of R&B, jazz and blues.On February 2, 2017, Beasley Media Group announced that it would sell its six stations and four translators in the Greenville-New Bern-Jacksonville, North Carolina market, including WSFL-FM, to Curtis Media Group for $11 million to reduce the company's debt.