 The company's chief purpose was to organize the Piedmont Exhibition for the purpose of exhibiting the natural resources of the Piedmont region, including Georgia, North Carolina, South Carolina, Tennessee, and Alabama.Planning of the exposition took only 104 days from the time the company was formed.The main plan called for the clearing out of a forest, an area now known as Piedmont Park, as well as the construction of several expensive buildings and a horse racetrack.,

The main building constructed for the Exposition was long, wide, and two stories high.