 Edwardes gave Rubens the opportunity to write the book, lyrics and some of the music for "Three Little Maids" (1902), which had London and international success; "Lady Madcap" (1904, for which he wrote all of the music), which also had a long run; and "Mr. Popple of Ippleton" (1905), a more sophisticated piece than many of Rubens' earlier musical comedies, which was later produced in America as "Nobody Home", with songs by Jerome Kern.Frank Curzon then hired Rubens to write both the words and songs for musicals starring his wife, Isabel Jay (who had already starred in two of Rubens' shows), at the Prince of Wales Theatre, with exotic sets, elaborate costumes and a host of beautiful chorus girls.The first was "Miss Hook of Holland" in 1907, which turned out to be Rubens' most enduring success.