 William's sons (William Joseph and John William) took over the business and formed the company as Pike Bros. Wedgwood's success increased demand so much that the horses struggled to keep pace.The nearest competitor, Benjamin Fayle at nearby Norden, had built Dorset's first railway - the Middlebere Plateway to take his clay to the south shore of Poole Harbour in 1806.Around 1840 the Pike Brothers William Joseph and John William followed suit by building the Furzebrook Railway to Ridge, about half a mile downstream from Wareham.