 Celestial also owns and operates several television channels including Celestial Movies, the most broadly distributed 24-hour Chinese movie channel.From 1992-2001, William Pfeiffer was Managing Director, Asia, of Sony Pictures' Columbia TriStar International Television and also EVP of Corporate Development for Sony Pictures.He was responsible for launching 20 television channel services across the region under 8 brands, including AXN, Animax, and Sony Entertainment Television, a leading Indian-language group of TV channels.