 He also initiated and oversaw the production and distribution of over 4000 hours per year of local-language television programming and the launch into feature film production in languages such as Mandarin, Hindi, and Japanese.Prior to his appointment to Sony, Pfeiffer was President of Japan and Managing Director, Asia, for The Walt Disney Company's home entertainment business and established its television production business in the region.Pfeiffer has lived in Asia for twenty-eight years.