 Despite major changes in styling and numerous technological updates, the 70 Series was designed to retain the off-road capabilities and durability associated with the 40 Series.The 70 Series was marketed throughout the world, except for countries like India, the United States, Mexico, Brazil and Korea where they were imported and put into commercial or private use.As a celebration of the Land Cruiser 70's 30th anniversary, Toyota temporarily marketed the Land Cruiser 70 series in the Japanese market for 12 months.