 The station became known for its colorful presentation, with jingles resembling a frog's croak (or, as they proclaimed, "ribbit"), as well as the even more colorful names assigned to its on-air staff.The station also promoted a family-friendly image and did station giveaways catering to families.Among the on-air names used at Froggy by the DJs over the years were Roger Ribbit, Web Foote, Holly Hopper, Jeff Jumper, Davey Croak-it, Cricket, Tad Pole, Pete Moss, Polly Wogg, Kellie Green, and Steve "The Frogman" Kelsey, Jumpin' Jim, JoJo, Leapin' Lily, and James Pond.