 Arturo Vitali finally made an appearance in The Suite Life on Deck episode "Frozen" (portrayed by Todd Sherry), where he retired to the SS "Tipton" because he was suffering from a creative block.London and Bailey eventually helped him overcome his creative block and inspired him to launch a new fashion line "Hick Chic" (inspired by Bailey's wardrobe), much to London's chagrin, who doesn't like Bailey's clothes.He is mentioned by Emma Ross in the season 2 episodes of Jessie "Trashin' Fashion", and then again in "Say Yes to the Messy Dress" where he sent Emma one of his designs for Jessie Prescott to wear at a Red carpet event, which Emma would be covering on her hit fashion web-show "Kitty Couture".