 The band's name comes from the popular idiom "Keeping up with the Joneses" and the street in South Central Los Angeles where they began their rehearsals.After the success of his 1994 platinum single "Back in the Day" as an 18-year-old, Ahmad became frustrated by the corporate politics choking the industry and the "plastic junk" being forced on the masses, and decided to abandon his solo career and form his own label, Lookalive Records.Lookalive was formed to bring together a dream team of gifted musicians who were committed to the art of music.