 Grossfeld also developed and co-wrote the successful stage adaptation of the "Pokémon" series, which premiered at Radio City Music Hall and toured the United States and Canada in late 2000 to early 2001.Before his role as president of 4Kids, Grossfeld was a producer and director at Television Programming Enterprises from 1988 to 1991, worked at NBC Sports from 1991 to 1992 as a coordinating director, and spent 1992 through 1994 as president of the television production company Gold Coast Television Entertainment.Grossfeld broke new ground in reality television with NBC's Emmy Award-winning InSport, a show hosted by Ahmad Rashād that set the stage for sports magazine series now on the air.