 The concept was later picked up and redefined by Alexander Bard and Jan Söderqvist for their book "Netocracy — The New Power Elite and Life After Capitalism" (originally published in Swedish in 2000 as "Nätokraterna - boken om det elektroniska klassamhället", published in English by Reuters/Pearsall UK in 2002).The netocracy concept has been compared with Richard Florida's concept of the creative class.Bard and Söderqvist have also defined an under-class in opposition to the netocracy, which they refer to as the consumtariat.