 Buddy's Pizza chief brand officer Wesley Pikula, who started at Buddy's as a busboy in the 1980s, said that he had never heard the term "Detroit-style" before the 1980s when a trade magazine used it, and that even afterward it was seldom used except in national trade articles.As late as 2007, some local media were referring to the style as "Sicilian-style".Some makers of Detroit-style pizza in other areas questioned whether to call their pizza by that name, as "sometimes people have negative thoughts about Detroit."