 During the 1960s and 1970s, WSBA was a leading Top 40 music station in the Harrisburg-York-Lancaster area; it was also the flagship station of Susquehanna Radio's Top 40 stations (which also included WHLO, WARM, and WICE).On October 31, 2005, Cumulus Media announced the creation of a new private partnership, Cumulus Media Partners, LLC, formed with Bain Capital, The Blackstone Group and Thomas H. Lee Partners, to purchase Susquehanna Radio Corporation for approximately $1.2 billion.The purchase was completed on May 5, 2006, at which time the license for WSBA was transferred to Radio License Holding SRC, LLC., a licensee of Cumulus Media Partners Susquehanna Corporation.