 Detroit-style pizza was popular throughout the Detroit area but until the 2010s was not often found at restaurants outside the area.In 2011 two Detroit brothers opened a Detroit-style pizza restaurant in Austin, Texas, using the "Detroit-style" name as a point of differentiation.In 2012, a New York restaurateur created a pizza he called "Detroit-style", though he had never visited Detroit, using focaccia dough, mozzarella, and ricotta.