 Grossfeld has also produced, written and/or directed a variety of programs, including "Lifestyles of the Rich and Famous", hosted by Robin Leach.A member of the Directors Guild of America, Grossfeld directed coverage of several Olympic Games for NBC, including the 1992 Summer Olympics in Barcelona, the 1996 Summer Olympics in Atlanta and the 1998 Winter Olympics in Nagano.In 1996, Grossfeld won the International Olympic Committee's highest honor, the Golden Rings, for his direction of the live sports coverage of the 1996 Olympic Games.